Shaw Commercial Marketing Specialist - Canada

📌 Core Information

🔹 Job Title: Shaw Commercial Marketing Specialist - Canada

🔹 Company: Shaw

🔹 Location: Mississauga, Ontario, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Entry to Mid-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting marketing initiatives and driving projects forward
• Collaborating with cross-functional teams to align marketing efforts with business objectives
• Creating and distributing marketing content across various channels
• Managing project workflow and timelines
• Measuring and reporting on marketing project performance

ASSUMPTION: This role requires a dynamic and motivated individual who can thrive in a fast-paced environment and contribute to the growth and success of the organization.

📋 Key Responsibilities

✅ Contribute to the planning and execution of marketing campaigns across various channels

✅ Support the development and implementation of strategies to increase brand awareness and generate leads

✅ Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives

✅ Engage with internal and external customers to execute Canadian marketing projects

✅ Provide support to sales account managers to enable revenue generation

✅ Create marketing content and execute distribution across various channels

✅ Manage workflow, schedule, and traffic of projects from concept to completion to ensure timelines are met

✅ Assist in measurement, tracking, and reporting on Canadian marketing projects

✅ Other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, creative content development, and project management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Entry to Mid-Level (0-5 years)

Required Skills:

• Strong written and verbal communication skills in English
• Proficiency in digital marketing tools and platforms
• Excellent organizational skills and attention to detail
• Ability to multitask and prioritize tasks effectively in a fast-paced environment

Preferred Skills:

• Written and verbal communication skills in French
• Previous experience in marketing, event coordination, or related roles

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: CAD 55,000 - 70,000 per year (Estimated, based on industry standards for entry to mid-level marketing roles in Canada)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Shaw products

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Shaw offers competitive compensation and benefits packages for the industry, with salary ranges based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Shaw is a leading global floor covering company, specializing in the design and manufacture of carpet, resilient, and hardwood products. They focus on sustainability and performance, serving both residential and commercial markets.

Company Size: Shaw is a large, multinational corporation with over 1,000 employees worldwide. This size offers opportunities for growth and career advancement but may also have a more structured and hierarchical work environment.

Founded: Shaw was founded in 1946 and has since grown to become a prominent player in the flooring industry, known for its innovative designs and commitment to sustainability.

Company Description:

• Shaw is a design-optimist company, focusing on creating products that positively impact people and the planet
• Their approach to design delivers a purposeful blend of materiality, sustainability, and performance
• Shaw Contract is the company's commercial division, catering to the needs of architects, designers, and facility managers

Company Specialties:

• Sustainable Design
• Resilient Flooring
• Carpet
• Flooring
• Custom Carpet
• Broadloom
• Hardwood
• Carpet Tile
• Modular Flooring
• PET Resilient
• Sheet
• Commercial Flooring
• Commercial Design

Company Website: shawcontract.com

ASSUMPTION: Shaw's focus on sustainability and design makes it an attractive employer for environmentally conscious and creatively inclined individuals.

📊 Role Analysis

Career Level: This role is suitable for entry to mid-level marketing professionals looking to gain hands-on experience in a fast-paced environment and contribute to the growth and success of the organization.

Reporting Structure: The Marketing Specialist reports directly to the Marketing Director, Canada, and works closely with cross-functional teams, including design, sales, and other marketing professionals.

Work Arrangement: This is an on-site position, with occasional travel across Canada required.

Growth Opportunities:

• Progression to senior marketing roles within the company
• Expansion into related fields, such as product management or brand management
• Potential international assignments, given Shaw's global presence

ASSUMPTION: Shaw's large size and global footprint offer numerous growth opportunities for motivated and talented individuals.

🌍 Location & Work Environment

Office Type: Shaw's office in Mississauga is a modern, professional workspace with an open-concept layout, fostering collaboration and communication among team members.

Office Location(s): 230 Douthit Ferry Rd, Cartersville, Georgia 30120, US (Headquarters); 200 Shaw Parkway, Dalton, Georgia 30720, US (Manufacturing Facility); Mississauga, Ontario, Canada (Regional Office)

Geographic Context:

• Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of cultural experiences, dining options, and recreational activities
• The GTA has a thriving job market, with numerous opportunities in various industries
• Mississauga is well-connected by major highways, public transportation, and is close to Toronto Pearson International Airport

Work Schedule: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Mississauga's diverse and vibrant culture, along with its strategic location, makes it an attractive place to live and work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check (if applicable)

Key Assessment Areas:

• Communication skills (written, verbal, and presentation)
• Problem-solving and critical thinking
• Creativity and innovation
• Project management and organizational skills
• Alignment with Shaw's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include specific examples of your marketing campaigns, projects, or achievements
• Demonstrate your understanding of Shaw's products, target market, and competitive landscape
• Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement

ATS Keywords: Marketing Specialist, Marketing Campaigns, Brand Awareness, Lead Generation, Project Management, Marketing Content, Digital Marketing, Social Media, Email Marketing, Collaboration, Cross-Functional Teams, Customer Engagement, Event Coordination, Attention to Detail, Multitasking, Team Player

ASSUMPTION: Shaw's hiring process is designed to assess candidates' skills, cultural fit, and potential for growth within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing software (e.g., Mailchimp, Constant Contact)
• Website content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Shaw provides the necessary tools and technologies for its marketing team to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Design Optimism: Shaw believes in the power of design to positively impact people and the planet
• Integrity: Shaw is committed to acting with honesty, fairness, and transparency in all its business dealings
• Responsibility: Shaw takes responsibility for its actions and their impact on the environment, communities, and stakeholders
• Excellence: Shaw strives for excellence in all aspects of its business, from product quality to customer service
• Collaboration: Shaw fosters a collaborative work environment, encouraging teamwork and open communication

Work Style:

• Fast-paced and dynamic, with a focus on meeting tight deadlines and project milestones
• Creative and innovative, with a emphasis on continuous learning and improvement
• Team-oriented, with a strong emphasis on collaboration and cross-functional teamwork
• Results-driven, with a focus on achieving measurable outcomes and driving business growth

Self-Assessment Questions:

• Do you align with Shaw's design-optimist approach to business?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on meeting tight deadlines and project milestones?
• Are you results-driven and focused on achieving measurable outcomes?

ASSUMPTION: Shaw's company culture is characterized by its design-optimist approach, commitment to excellence, and emphasis on collaboration and teamwork.

⚠️ Potential Challenges

• Occasional travel across Canada may be required, which could disrupt personal schedules and family time
• Working in a fast-paced environment may lead to stress and burnout if not managed effectively
• Shaw's large size and hierarchical structure may result in slower decision-making processes and less flexibility compared to smaller organizations
• Mississauga's competitive job market may present challenges in finding suitable housing and navigating commuting logistics

ASSUMPTION: While Shaw offers numerous opportunities and benefits, it is essential to consider the potential challenges and weigh them against personal preferences and priorities.

📈 Similar Roles Comparison

• Compared to related marketing roles, this position places a stronger emphasis on project management and cross-functional collaboration
• Shaw's focus on sustainability and design sets it apart from competitors in the flooring industry
• Career progression in this role may follow a more structured path, given Shaw's large size and established organizational structure

ASSUMPTION: This role offers a unique blend of marketing, project management, and creative content development, making it an attractive option for versatile and adaptable professionals.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement among Canadian audiences
• Collaborating with the sales team to create targeted marketing materials and presentations for key accounts
• Managing the planning and execution of a customer event, including vendor coordination, logistics, and on-site support

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Marketing Specialist may undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and departments within Shaw?
• What opportunities are there for professional development and growth within the company?
• How does Shaw support work-life balance for its employees?
• What are the most rewarding aspects of working in this role, according to current team members?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
• If selected for an interview, practice common marketing and project management interview questions and brush up on your knowledge of Shaw's products and industry
• Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.