📌 Core Information
🔹 Job Title: Shaw Commercial Marketing Specialist - Canada
🔹 Company: Shaw Industries
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing initiatives and driving growth across Canada
- Collaborating with cross-functional teams to ensure marketing efforts align with business objectives
- Creating and executing marketing content across various channels
- Managing project workflow and timelines
ASSUMPTION: This role requires a high level of organization and multitasking, with a focus on driving marketing projects forward.
📋 Key Responsibilities
✅ Contribute to the planning and execution of marketing campaigns across various channels
✅ Support the development and implementation of strategies to increase brand awareness and generate leads
✅ Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business objectives
✅ Engage with internal and external customers to execute Canadian marketing projects
✅ Provide support to sales account managers to enable revenue generation
✅ Create marketing content and execute distribution across various channels
✅ Manage workflow, schedule, and traffic of projects from concept to completion to ensure timelines are met
✅ Assist in measurement, tracking, and reporting on Canadian marketing projects
✅ Other duties as assigned
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical tracking to ensure successful marketing campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 0-2 years of relevant experience
Required Skills:
- Strong written and verbal communication skills in English
- Proficiency in digital marketing tools and platforms
- Excellent organizational skills and attention to detail
- Ability to multitask and prioritize tasks effectively in a fast-paced environment
Preferred Skills:
- Written and verbal communication skills in French
- Previous experience in marketing, event coordination, or related roles
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 45,000 - 55,000 per year (Based on industry standards for entry-level marketing roles in Canada)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: Shaw Industries offers competitive compensation and benefits packages for entry-level roles in the marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries operates in the construction industry, specializing in flooring products and services
Company Size: Shaw Industries is a large corporation with over 10,000 employees worldwide
Founded: Shaw Industries was founded in 1967 and is headquartered in Dalton, Georgia, USA
Company Description:
- Shaw Industries is a global leader in the flooring industry, offering a wide range of products and services for both residential and commercial customers
- The company is committed to sustainability and innovation, with a focus on creating high-quality, durable, and eco-friendly flooring solutions
- Shaw Industries is known for its strong brand presence and commitment to customer satisfaction
Company Specialties:
- Carpet, hardwood, laminate, vinyl, tile, stone, and turf flooring
- Custom flooring solutions and installation services
- Sustainable and eco-friendly flooring products
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries is a well-established company with a strong reputation in the flooring industry, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role
Reporting Structure: This role reports directly to the Marketing Director, Canada
Work Arrangement: On-site, with occasional travel across Canada
Growth Opportunities:
- Advancement to senior marketing roles within the company
- Expansion of responsibilities and project management opportunities
- Potential relocation to other Shaw Industries locations or international offices
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Mississauga, Ontario, Canada
Geographic Context:
- Mississauga is a large city located in the Greater Toronto Area (GTA)
- The city offers a diverse cultural scene, numerous parks, and a vibrant food and entertainment industry
- Mississauga has a humid continental climate, with warm summers and cold winters
Work Schedule: Monday-Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)
ASSUMPTION: The Mississauga office provides a dynamic and collaborative work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening interview
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Director, Canada
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Creativity and problem-solving abilities
- Understanding of marketing principles and strategies
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
- Research Shaw Industries and the flooring industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Marketing, Communications, Digital Marketing, Social Media Management, Event Coordination, Brand Awareness, Lead Generation, Project Management, Collaboration
ASSUMPTION: Shaw Industries uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Digital marketing tools and platforms (e.g., social media management tools, email marketing software, website content management systems)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Graphic design software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing tools and software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Teamwork
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do I possess strong written and verbal communication skills in English?
- Am I comfortable working in a fast-paced, dynamic environment?
- Do I have a passion for marketing and branding, with a creative approach to problem-solving?
- Am I a strong team player, with the ability to collaborate effectively with colleagues at all levels?
ASSUMPTION: Shaw Industries values a strong work ethic, collaboration, and a customer-focused mindset, with a commitment to innovation and excellence.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Occasional travel across Canada, which may require flexibility and adaptability
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: This role may present challenges related to time management, adaptability, and continuous learning, but these can be overcome with strong organizational skills and a commitment to professional development.
📈 Similar Roles Comparison
- Marketing Coordinator: This role may have similar responsibilities but focuses more on event coordination and logistics
- Marketing Manager: This role has more strategic responsibilities and may oversee a team of marketing specialists
- Brand Manager: This role focuses more on brand strategy and positioning, with less emphasis on campaign execution
ASSUMPTION: While this role shares similarities with other marketing positions, it offers a unique blend of strategic planning, creative execution, and analytical tracking to drive marketing projects forward.
📝 Sample Projects
- Developing and executing a social media campaign to increase brand awareness among Canadian consumers
- Creating and distributing email newsletters featuring new product launches and promotions
- Managing the planning and execution of a trade show or industry event, including vendor coordination and on-site support
ASSUMPTION: These sample projects demonstrate the range of marketing activities and responsibilities required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role contribute to the overall marketing strategy for Shaw Industries in Canada?
- What opportunities are there for professional development and growth within the company?
- How does Shaw Industries support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of marketing campaigns or projects you've worked on, focusing on results and impact
- Research Shaw Industries and the flooring industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
