📌 Core Information
🔹 Job Title: Shaw Contract Australia Marketing Manager
🔹 Company: Shaw Industries
🔹 Location: 3198 - Melbourne, Building 3A, 650 Church Street, Richmond, Victoria Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Launching COREtec products in Australia and growing market share
- Developing and executing digital marketing campaigns
- Building relationships with design firms, PM companies, contractors, and users
- Managing content and email campaigns
- Collaborating with cross-functional teams and influencing stakeholders
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently with minimal supervision.
📋 Key Responsibilities
✅ Developing an understanding of legal frameworks affecting sales and marketing efforts
✅ Planning and executing COREtec digital marketing campaigns
✅ Representing Shaw Contract Australia in sales and communicating the company's background and advantages
✅ Managing the content management system and email campaigns
✅ Achieving sales targets and measuring COREtec ROI and KPIs
✅ Managing multiple projects from concept to completion
✅ Monitoring competition and providing suggestions for improvement
✅ Training dealers' sales teams on COREtec properties
✅ Identifying and exploring potential partners for new markets
✅ Maintaining strong relationships with market participants and communicating with the global COREtec team
✅ Positively representing Shaw's culture and values when engaging with customers
ASSUMPTION: This role involves a mix of strategic planning, project management, and customer-facing responsibilities.
🎯 Required Qualifications
Education: College or University diploma or equivalent
Experience: 5-10 years of brand management/marketing experience, with a focus on resilient flooring (LVT, WPC, SPC) and COREtec experience preferred
Required Skills:
- Strong understanding of legal considerations related to marketing and brand management
- Ability to travel domestically (up to 60%) and internationally (up to 10%)
- Excellent communication and relationship-building skills
- Strong organizational skills and attention to detail
- Ability to work independently with minimal supervision
Preferred Skills:
- Dutch language proficiency
- Strong numeracy skills and Excel competency
- Ability to organize tasks and adjust priorities depending on business needs
ASSUMPTION: Candidates with a law degree or equivalent may have an advantage in understanding legal frameworks affecting marketing efforts.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is AU$120,000 - AU$160,000 per year. Shaw Industries is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Shaw products
Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:00 PM AEST, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager with 5-10 years of experience in the construction industry in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Shaw Industries operates in the construction industry, focusing on flooring products. The company is a subsidiary of Berkshire Hathaway Inc.
Company Size: Shaw Industries is a large company with over 10,000 employees globally. This size allows for ample opportunities for career growth and development.
Founded: Shaw Industries was founded in 1967 and has since grown to become one of the world's largest carpet manufacturers and a leading floor covering provider.
Company Description:
- A flooring haven for your dream haven, offering beautiful and lasting floors in carpet, hardwood, laminate, vinyl, tile, stone, and turf.
- Shaw Industries is committed to sustainability, with a focus on reducing its environmental impact and promoting responsible business practices.
- The company values innovation, quality, and customer satisfaction, striving to exceed expectations in every aspect of its business.
Company Specialties:
- Carpet
- Hardwood
- Laminate
- Vinyl
- Tile
- Stone
- Turf
Company Website: shawfloors.com
ASSUMPTION: Shaw Industries' focus on sustainability and innovation may present unique opportunities for the marketing manager to contribute to these areas.
📊 Role Analysis
Career Level: This role is a mid-level marketing position, offering opportunities for growth and development within the company.
Reporting Structure: The marketing manager will report directly to the Regional Sales Manager and collaborate with the Marketing Director Australia, product category teams, and other marketing team members.
Work Arrangement: This is an on-site position, with domestic travel up to 60% and international travel up to 10%.
Growth Opportunities:
- Potential advancement to a senior marketing role or management position within the company
- Expanding the COREtec product line and entering new markets
- Developing expertise in resilient flooring and brand management
ASSUMPTION: The marketing manager's success in growing the COREtec brand and achieving sales targets will be crucial for future career advancement within the company.
🌍 Location & Work Environment
Office Type: The Shaw Contract Australia office is located in Melbourne, Victoria, Australia.
Office Location(s): 3198 - Melbourne, Building 3A, 650 Church Street, Richmond, Victoria Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia and is known for its cultural diversity, vibrant arts scene, and high quality of life.
- The office is located in the Richmond suburb, which offers a mix of residential, commercial, and retail spaces, with easy access to public transportation and amenities.
- Melbourne experiences a temperate oceanic climate, with warm summers and cool winters.
Work Schedule: The work schedule is Monday-Friday, 8:30 AM - 5:00 PM AEST, with flexibility for project needs and travel requirements.
ASSUMPTION: The marketing manager should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Regional Sales Manager and Marketing Director Australia
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and brand management expertise
- Understanding of legal frameworks affecting marketing efforts
- Communication and relationship-building skills
- Project management and organizational skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of legal considerations related to marketing.
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results.
- Demonstrate your ability to work independently and manage multiple projects simultaneously.
- Research Shaw Industries and the COREtec product line to show your enthusiasm for the role and understanding of the company's mission and values.
ATS Keywords: Marketing Manager, Brand Management, Digital Marketing, Legal Frameworks, COREtec, Resilient Flooring, Sales, Project Management, Relationship Building, KPI Measurement
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of candidates being considered.
🛠️ Tools & Technologies
- Content management system (CMS)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The marketing manager should be comfortable learning and utilizing new tools and technologies as needed to execute marketing campaigns and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Customer Satisfaction
- Responsibility
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on achieving objectives
- Strong communication and interpersonal skills
Self-Assessment Questions:
- How do you align with Shaw Industries' core values, and how have you demonstrated these values in previous roles?
- How comfortable are you working in a dynamic, fast-paced environment and adapting to changing priorities and deadlines?
- How do you approach building and maintaining relationships with key stakeholders, both internal and external to the organization?
ASSUMPTION: Shaw Industries values a strong cultural fit and looks for candidates who can contribute to and uphold the company's mission, values, and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of internal stakeholders with external customer demands
- Adapting to changes in the market and competition
- Travel requirements for domestic and international travel
- Navigating legal frameworks and ensuring compliance with marketing efforts
ASSUMPTION: The marketing manager should be comfortable working in a fast-paced environment and be able to adapt to changing priorities and demands.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on the COREtec product line and requires a strong understanding of resilient flooring.
- This role offers the opportunity to work in the construction industry, which may present unique challenges and rewards compared to other industries.
- Career progression in this role may involve expanding the COREtec product line, entering new markets, or advancing to a senior marketing or management position within the company.
ASSUMPTION: Candidates should research similar roles and the construction industry to better understand the unique aspects of this position and how it may differ from other marketing manager roles.
📝 Sample Projects
- Developing and executing a digital marketing campaign to launch COREtec products in Australia
- Managing email campaigns to drive sales and engagement with customers
- Collaborating with cross-functional teams to create and execute marketing materials for trade shows and events
- Analyzing market trends and competition to inform marketing strategy and tactics
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and initiatives the marketing manager may be involved in, but the specific projects may vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Shaw Contract Australia?
- What are the key priorities for the first 90 days in this role?
- How does Shaw Industries support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the COREtec product line in the Australian market?
- How does Shaw Industries measure the success of its marketing efforts, and how will my performance be evaluated in this role?
ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your understanding of legal considerations related to marketing.
- Prepare examples of successful marketing campaigns you've executed, focusing on strategy, execution, and results.
- Research Shaw Industries and the COREtec product line to show your enthusiasm for the role and understanding of the company's mission and values.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
