📌 Core Information
🔹 Job Title: SHL Sr. Professional Marketing Manager
🔹 Company: Siemens
🔹 Location: Shanghai, CN
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing strategy and campaigns in Zone China
- Creating clinical utilities story, content, and message to promote thought leadership
- Identifying marketing opportunities through offline and online events and forums
- Supporting local education programs and maintaining partnerships with medical societies and KOLs
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and a deep understanding of the healthcare industry.
📋 Key Responsibilities
✅ Plan, develop, and implement marketing strategy and campaigns in Zone China
✅ Develop clinical utilities story, content, and message to promote thought leadership and strategic solutions
✅ Identify marketing opportunities and develop agenda and content based on industry-relevant topics
✅ Support local education programs and establish/maintain partnerships with medical societies and KOLs
✅ Collaborate with business area to support customized offers towards healthcare providers and business partners
ASSUMPTION: This role requires strong project management skills, the ability to work cross-functionally, and a proactive approach to engagement with KOLs.
🎯 Required Qualifications
Education: Bachelor's degree or above in radiology, clinical medicine, biomedical engineering, or a related field
Experience: At least 8 years of experience in the healthcare industry, preferably in medical, clinical, or marketing roles
Required Skills:
- Proven track record in a multinational company (MNC) environment
- Excellent communication and presentation skills in English and Chinese
- Strong analytical and problem-solving skills
- Ability to work independently and in a team environment
Preferred Skills:
- Experience in a similar role within the healthcare industry
- Familiarity with medical societies and KOLs in China
- Knowledge of medical imaging technologies and radiopharmaceutical products
ASSUMPTION: Given the role's focus on the Chinese market, proficiency in Mandarin Chinese is highly desirable.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between CNY 400,000 - 600,000 per year, based on industry standards for a senior marketing manager role in Shanghai. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and international work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's negotiation skills and the company's budget for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Siemens is a multinational conglomerate with a strong presence in the healthcare industry, focusing on medical imaging and diagnostic technologies.
Company Size: Siemens has over 300,000 employees worldwide, providing a large and diverse work environment.
Founded: Siemens was founded in 1847 by Werner von Siemens and Johann Georg Halske in Berlin, Germany.
Company Description:
- Siemens is a global powerhouse focusing on the areas of electrification, automation, and digitalization
- The company operates in the sectors of electrification, automation, and digitalization
- Siemens is committed to creating sustainable solutions for the future
Company Specialties:
- Medical imaging and diagnostic technologies
- Industrial automation and digitalization
- Energy management and infrastructure solutions
Company Website: www.siemens.com
ASSUMPTION: Siemens' extensive global presence and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring significant experience and expertise in marketing within the healthcare industry.
Reporting Structure: The SHL Sr. Professional Marketing Manager will report directly to the Head of Marketing or a similar role within the organization.
Work Arrangement: This is an on-site role, requiring the candidate to be based in Shanghai, China.
Growth Opportunities:
- Potential advancement to a director or management role within the marketing department
- Opportunities to work on international projects and gain global experience
- Possibility to transition into other business areas or functions within Siemens
ASSUMPTION: Given Siemens' extensive global presence and diverse business segments, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Siemens' Shanghai office is a modern, professional environment with a collaborative and international work culture.
Office Location(s): Siemens' Shanghai office is located in the Pudong New Area, one of the city's major commercial districts.
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a population of over 24 million
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Shanghai offers numerous opportunities for personal and professional growth
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Living and working in Shanghai offers a unique blend of Eastern and Western cultures, providing a rich and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interviews with hiring managers and team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Marketing strategy and campaign development
- Communication and presentation skills
- Industry knowledge and understanding of Siemens' products and services
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Siemens' products, services, and competitors to demonstrate your industry knowledge
ATS Keywords: Marketing strategy, campaign development, thought leadership, event promotion, partnership development, KOL engagement, healthcare education, clinical background, medical knowledge, hospital management, policy familiarity, content design
ASSUMPTION: Given Siemens' global presence and large applicant pool, it is essential to tailor your application materials to demonstrate your fit for this specific role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Responsibility: We take personal responsibility for our actions and their consequences
- Excellence: We strive for excellence in everything we do
- Innovation: We foster a culture of innovation and continuous improvement
Work Style:
- Collaborative: We work together to achieve our goals
- Dynamic: We embrace change and adapt to new situations
- International: We operate in a global environment and value diversity
Self-Assessment Questions:
- Do you have a proven track record of developing and implementing successful marketing strategies and campaigns?
- Are you comfortable working in a dynamic, international work environment?
- Do you possess strong communication and presentation skills in both English and Chinese?
ASSUMPTION: Siemens values employees who are responsible, innovative, and committed to excellence, as well as those who can thrive in a collaborative, dynamic, and international work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders, including internal teams, external partners, and KOLs
- Adapting to a fast-paced, dynamic work environment
- Navigating the unique cultural and business landscape of the Chinese market
ASSUMPTION: This role presents both exciting opportunities and challenges, requiring a proactive, adaptable, and resilient candidate.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the healthcare industry and medical imaging technologies
- This role requires a deep understanding of the Chinese market and proficiency in both English and Chinese
- Compared to other senior marketing roles, this position offers the opportunity to work for a global leader in the healthcare industry and contribute to cutting-edge medical technologies
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring a candidate with specialized knowledge and skills in the healthcare industry.
📝 Sample Projects
- Developing a marketing campaign to launch a new medical imaging product in the Chinese market
- Organizing and hosting an international medical conference or workshop
- Creating a targeted marketing strategy to engage KOLs and promote thought leadership in the medical imaging field
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the SHL Sr. Professional Marketing Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and functions within Siemens?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Siemens support its employees in navigating the unique cultural and business landscape of the Chinese market?
- What is the company's long-term vision for the medical imaging business in China?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and engagement with the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've led or contributed to
- Research Siemens' products, services, and competitors to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
