π Core Information
πΉ Job Title: Shopify Performance Manager (DTC-focused)
πΉ Company: Paired
πΉ Location: Argentina (Remote)
πΉ Job Type: Full-time
πΉ Category: E-commerce & Retail
πΉ Date Posted: June 12, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Managing and optimizing the Shopify storefront for a US-based marketing agency
- Collaborating with the marketing team to align site updates with broader retention strategies
- Improving UX/UI, checkout flow, and AOV strategies to increase conversion rates and customer lifetime value
- Monitoring store speed, functionality, and tech stack performance
- Working in a fast-paced, early-stage startup environment with huge growth potential
ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous improvement to drive e-commerce success.
π Key Responsibilities
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Manage all aspects of the Shopify storefront, including theme updates, product pages, apps, and integrations
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Oversee and improve UX/UI, checkout flow, and average order value (AOV) strategies
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Collaborate with the marketing team on email, SMS, upsells, and funnel flows to support the broader retention strategy
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Run reports and optimize based on analytics and customer behavior
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Monitor store speed, functionality, and tech stack performance
ASSUMPTION: The role may require occasional off-hours work to ensure smooth store operations and timely launches.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3+ years of experience managing Shopify e-commerce, with a focus on DTC brands (nutrition/supplement industry a plus)
Required Skills:
- Proven experience in conversion rate optimization (CRO) and customer journey mapping
- Solid understanding of Shopify apps and integrations
- Proficiency with tools such as Klaviyo, ReCharge, Google Analytics, Hotjar, etc.
- Excellent written and verbal communication skills
- Ability to execute and implement improvements autonomously
Preferred Skills:
- Experience working with supplement/nutrition DTC brands
- Graphic design or basic front-end skills
- Comfortable working in a fast-paced environment
ASSUMPTION: Candidates with experience in the nutrition or supplement industry may have a competitive advantage.
π° Compensation & Benefits
Salary Range: $70,000 - $100,000 USD per year (based on experience and performance)
Benefits:
- Competitive pay
- Potential equity upside as the company scales
Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and the company's size and growth potential.
π Applicant Insights
π Company Context
Industry: Paired is a global staffing and recruiting agency that connects remote talent with great companies. They specialize in pairing innovative social media strategies with top-tier talent.
Company Size: 11-50 employees (Small to mid-sized, offering a close-knit work environment with growth opportunities)
Founded: 2023 (Less than 2 years ago, indicating a fast-growing, early-stage company)
Company Description:
- Paired admires the importance of innovative social media strategies and is committed to connecting talented individuals with great companies that need their unique skills.
- Their mission is to provide great jobs to gifted people, regardless of location.
- They partner with DTC brands that are ready to scale, delivering scroll-stopping content, performance-backed strategy, and unmatched creative speed.
Company Specialties:
Company Website: https://www.paired.so/
ASSUMPTION: Paired's focus on remote work and global talent allows for a diverse and inclusive work environment.
π Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: This role reports directly to the client, a US-based marketing agency, and collaborates with their marketing team.
Work Arrangement: Remote OK, with the possibility of occasional off-hours work to ensure smooth store operations and timely launches.
Growth Opportunities:
- As an early employee, there are ample opportunities to shape the client's brands and make a significant impact.
- The company's growth potential offers opportunities for career advancement as the team expands.
ASSUMPTION: The role's focus on data-driven decision making and continuous improvement provides ample opportunities for professional growth.
π Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Argentina (with a US-based client)
Geographic Context:
- Argentina offers a diverse and vibrant culture, with a strong focus on work-life balance.
- The time zone difference with the US allows for some overlap in working hours, facilitating collaboration with the client.
- Argentina has a well-established remote work culture, with many professionals working remotely for international companies.
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely
ASSUMPTION: Candidates should be comfortable working in a remote, asynchronous environment and be able to manage their time effectively.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Paired recruitment team
- Technical assessment or case study
- Final interview with the client's team
Key Assessment Areas:
- Technical skills and Shopify expertise
- Data-driven decision making and problem-solving
- Communication and collaboration skills
- Cultural fit and alignment with the client's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the client's industry and their specific needs.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously.
ATS Keywords: Shopify, e-commerce, conversion rate optimization, UX/UI, checkout flow, AOV, data analysis, customer retention, Klaviyo, Google Analytics, Hotjar, tech stack performance, email marketing, SMS marketing, upselling, funnel flows, autonomous execution, graphic design, front-end skills
ASSUMPTION: The application process may vary depending on the client's specific requirements and the Paired recruitment team's assessment.
π οΈ Tools & Technologies
- Shopify (Plus, Advanced, or Enterprise plan)
- Klaviyo (or other email marketing platform)
- ReCharge (or other subscription management platform)
- Google Analytics
- Hotjar (or other user behavior tracking tool)
- Additional Shopify apps and integrations (e.g., Bold, Oberlo, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the client's existing tech stack and the role's requirements.
π Cultural Fit Considerations
Company Values:
- Innovation and continuous improvement
- Data-driven decision making
- Collaboration and open communication
- Customer focus and results orientation
Work Style:
- Autonomous and self-driven
- Adaptable and comfortable with change
- Strong problem-solving skills
- Excellent communication and collaboration skills
Self-Assessment Questions:
- Do you thrive in a fast-paced, early-stage startup environment?
- Are you comfortable working autonomously and making data-driven decisions?
- Do you have strong communication and collaboration skills, and are you able to work effectively with remote teams?
ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.
β οΈ Potential Challenges
- Working in a fast-paced, early-stage startup environment with tight deadlines and changing priorities
- Occasional off-hours work to ensure smooth store operations and timely launches
- Managing a remote work environment with team members in different time zones
- Adapting to the client's specific needs and preferences, which may differ from your own work style or experience
ASSUMPTION: Candidates should be aware of these potential challenges and assess their ability to thrive in this work environment.
π Similar Roles Comparison
- This role is similar to an E-commerce Manager or Shopify Store Manager, but with a stronger focus on data-driven decision making and continuous improvement.
- Unlike traditional e-commerce roles, this position requires a high degree of autonomy and the ability to work effectively with remote teams.
- Career paths may include advancement to a senior role within the client's organization or transitioning to a similar role at another company.
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path.
π Sample Projects
- Optimizing a high-traffic Shopify store's product pages to improve conversion rates and customer lifetime value
- Implementing a new checkout flow to reduce cart abandonment and increase average order value
- Analyzing customer behavior data to identify trends and opportunities for targeted marketing campaigns
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects you will work on.
β Key Questions to Ask During Interview
- Can you describe the client's company culture and work environment?
- How does this role fit into the client's overall e-commerce strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the client's e-commerce operations, and how can this role address them?
- How does the client approach remote work and collaboration, and what tools do they use to facilitate communication and productivity?
- What opportunities are there for professional growth and development within the client's organization?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better assess your fit with the company and the team.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously.
- Follow up with the Paired recruitment team within one week of submitting your application to confirm receipt and express your interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.