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Shopify Performance Manager (DTC-focused) for a US-based Marketing Agency

Paired
Full-time
Remote
Worldwide
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Shopify Performance Manager (DTC-focused)

πŸ”Ή Company: Paired

πŸ”Ή Location: Argentina (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: E-commerce & Retail

πŸ”Ή Date Posted: June 12, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and optimizing the Shopify storefront for a US-based marketing agency
  • Collaborating with the marketing team to align site updates with broader retention strategies
  • Improving UX/UI, checkout flow, and AOV strategies to increase conversion rates and customer lifetime value
  • Monitoring store speed, functionality, and tech stack performance
  • Working in a fast-paced, early-stage startup environment with huge growth potential

ASSUMPTION: The role requires a strong focus on data-driven decision making and continuous improvement to drive e-commerce success.

πŸ“‹ Key Responsibilities

βœ… Manage all aspects of the Shopify storefront, including theme updates, product pages, apps, and integrations

βœ… Oversee and improve UX/UI, checkout flow, and average order value (AOV) strategies

βœ… Collaborate with the marketing team on email, SMS, upsells, and funnel flows to support the broader retention strategy

βœ… Run reports and optimize based on analytics and customer behavior

βœ… Monitor store speed, functionality, and tech stack performance

ASSUMPTION: The role may require occasional off-hours work to ensure smooth store operations and timely launches.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience managing Shopify e-commerce, with a focus on DTC brands (nutrition/supplement industry a plus)

Required Skills:

  • Proven experience in conversion rate optimization (CRO) and customer journey mapping
  • Solid understanding of Shopify apps and integrations
  • Proficiency with tools such as Klaviyo, ReCharge, Google Analytics, Hotjar, etc.
  • Excellent written and verbal communication skills
  • Ability to execute and implement improvements autonomously

Preferred Skills:

  • Experience working with supplement/nutrition DTC brands
  • Graphic design or basic front-end skills
  • Comfortable working in a fast-paced environment

ASSUMPTION: Candidates with experience in the nutrition or supplement industry may have a competitive advantage.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $100,000 USD per year (based on experience and performance)

Benefits:

  • Competitive pay
  • Potential equity upside as the company scales

Working Hours: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and the company's size and growth potential.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Paired is a global staffing and recruiting agency that connects remote talent with great companies. They specialize in pairing innovative social media strategies with top-tier talent.

Company Size: 11-50 employees (Small to mid-sized, offering a close-knit work environment with growth opportunities)

Founded: 2023 (Less than 2 years ago, indicating a fast-growing, early-stage company)

Company Description:

  • Paired admires the importance of innovative social media strategies and is committed to connecting talented individuals with great companies that need their unique skills.
  • Their mission is to provide great jobs to gifted people, regardless of location.
  • They partner with DTC brands that are ready to scale, delivering scroll-stopping content, performance-backed strategy, and unmatched creative speed.

Company Specialties:

  • Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired's focus on remote work and global talent allows for a diverse and inclusive work environment.

πŸ“Š Role Analysis

Career Level: Mid-level (3-5 years of experience)

Reporting Structure: This role reports directly to the client, a US-based marketing agency, and collaborates with their marketing team.

Work Arrangement: Remote OK, with the possibility of occasional off-hours work to ensure smooth store operations and timely launches.

Growth Opportunities:

  • As an early employee, there are ample opportunities to shape the client's brands and make a significant impact.
  • The company's growth potential offers opportunities for career advancement as the team expands.

ASSUMPTION: The role's focus on data-driven decision making and continuous improvement provides ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Argentina (with a US-based client)

Geographic Context:

  • Argentina offers a diverse and vibrant culture, with a strong focus on work-life balance.
  • The time zone difference with the US allows for some overlap in working hours, facilitating collaboration with the client.
  • Argentina has a well-established remote work culture, with many professionals working remotely for international companies.

Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely

ASSUMPTION: Candidates should be comfortable working in a remote, asynchronous environment and be able to manage their time effectively.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Paired recruitment team
  • Technical assessment or case study
  • Final interview with the client's team

Key Assessment Areas:

  • Technical skills and Shopify expertise
  • Data-driven decision making and problem-solving
  • Communication and collaboration skills
  • Cultural fit and alignment with the client's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Showcase your understanding of the client's industry and their specific needs.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously.

ATS Keywords: Shopify, e-commerce, conversion rate optimization, UX/UI, checkout flow, AOV, data analysis, customer retention, Klaviyo, Google Analytics, Hotjar, tech stack performance, email marketing, SMS marketing, upselling, funnel flows, autonomous execution, graphic design, front-end skills

ASSUMPTION: The application process may vary depending on the client's specific requirements and the Paired recruitment team's assessment.

πŸ› οΈ Tools & Technologies

  • Shopify (Plus, Advanced, or Enterprise plan)
  • Klaviyo (or other email marketing platform)
  • ReCharge (or other subscription management platform)
  • Google Analytics
  • Hotjar (or other user behavior tracking tool)
  • Additional Shopify apps and integrations (e.g., Bold, Oberlo, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the client's existing tech stack and the role's requirements.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and continuous improvement
  • Data-driven decision making
  • Collaboration and open communication
  • Customer focus and results orientation

Work Style:

  • Autonomous and self-driven
  • Adaptable and comfortable with change
  • Strong problem-solving skills
  • Excellent communication and collaboration skills

Self-Assessment Questions:

  • Do you thrive in a fast-paced, early-stage startup environment?
  • Are you comfortable working autonomously and making data-driven decisions?
  • Do you have strong communication and collaboration skills, and are you able to work effectively with remote teams?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and enjoyable work experience.

⚠️ Potential Challenges

  • Working in a fast-paced, early-stage startup environment with tight deadlines and changing priorities
  • Occasional off-hours work to ensure smooth store operations and timely launches
  • Managing a remote work environment with team members in different time zones
  • Adapting to the client's specific needs and preferences, which may differ from your own work style or experience

ASSUMPTION: Candidates should be aware of these potential challenges and assess their ability to thrive in this work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an E-commerce Manager or Shopify Store Manager, but with a stronger focus on data-driven decision making and continuous improvement.
  • Unlike traditional e-commerce roles, this position requires a high degree of autonomy and the ability to work effectively with remote teams.
  • Career paths may include advancement to a senior role within the client's organization or transitioning to a similar role at another company.

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired path.

πŸ“ Sample Projects

  • Optimizing a high-traffic Shopify store's product pages to improve conversion rates and customer lifetime value
  • Implementing a new checkout flow to reduce cart abandonment and increase average order value
  • Analyzing customer behavior data to identify trends and opportunities for targeted marketing campaigns

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be representative of the specific projects you will work on.

❓ Key Questions to Ask During Interview

  • Can you describe the client's company culture and work environment?
  • How does this role fit into the client's overall e-commerce strategy, and what are the key priorities for the first 90 days?
  • What are the most significant challenges facing the client's e-commerce operations, and how can this role address them?
  • How does the client approach remote work and collaboration, and what tools do they use to facilitate communication and productivity?
  • What opportunities are there for professional growth and development within the client's organization?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and allows you to better assess your fit with the company and the team.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work autonomously.
  • Follow up with the Paired recruitment team within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.