📌 Core Information
🔹 Job Title: Shopper Marketing Executive
🔹 Company: Brown-Forman
🔹 Location: Sydney, Australia
🔹 Job Type: Full-Time
🔹 Category: Beverage Manufacturing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting a diverse portfolio and all channels to drive brand growth
- Collaborating with internal teams, distributors, and agencies for effective execution
- Developing and evaluating customer promotions and managing merchandising materials
- Ensuring marketing plans align with field sales activities and gathering competitive intelligence
- Managing budgets, POS development, and reporting across brand portfolios and channels
ASSUMPTION: This role requires strong project management skills, commercial acumen, and the ability to build relationships to succeed.
📋 Key Responsibilities
✅ Identify and leverage customer opportunities to drive brand growth through effective promotions and visibility initiatives
✅ Develop and evaluate customer promotions, managing merchandising materials and supporting sales with planograms and presentations
✅ Build strong relationships with internal teams, distributors, and agencies
✅ Ensure marketing plans align with field sales activities and gather competitive intelligence
✅ Manage budgets, POS development, and reporting across brand portfolios and channels
✅ Coordinate projects and handle ad-hoc requests
ASSUMPTION: This role involves managing multiple projects simultaneously and requires excellent organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years in consumer/trade marketing, managing multiple projects and cross-functional collaboration
Required Skills:
- Proven experience in consumer/trade marketing
- Alcohol beverage industry experience
- E-commerce knowledge
- Strong project management skills
- Commercial acumen
- Effective team player with great attention to detail and interpersonal skills
- Knowledgeable in activation strategies
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the alcohol beverage industry and e-commerce will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: AUD 80,000 - 120,000 per year (Based on industry standards for a mid-level marketing role in Sydney)
Benefits:
- Equitable pay structures
- Premium employee experience
- Range of premium benefits
Working Hours: Full-time (40 hours/week), with flexibility for project demands
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing. Brown-Forman is a leading global spirits and wine company with a portfolio of premium brands.
Company Size: 5,001-10,000 employees. This size offers opportunities for career growth and diverse learning experiences.
Founded: 1870. Brown-Forman has a rich history and established brand portfolio.
Company Description:
- Brown-Forman is committed to responsible drinking and sustainable practices
- The company offers a range of premium brands, including Jack Daniel's, Woodford Reserve, and Herradura
- Brown-Forman operates in more than 170 countries and has a diverse workforce of approximately 5,700 employees
Company Specialties:
- Adult Beverages
- Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman's extensive global presence and brand portfolio provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for career progression within the marketing function.
Reporting Structure: This role reports to the Marketing Manager and collaborates with cross-functional teams, distributors, and agencies.
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expanding skills and knowledge through cross-functional projects and collaborations
- Gaining experience in global marketing and international business
ASSUMPTION: This role offers opportunities for professional development and career advancement within the marketing function.
🌍 Location & Work Environment
Office Type: Corporate office with a collaborative work environment
Office Location(s): Sydney, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a high cost of living
- The city offers numerous recreational and cultural activities
- Sydney has a humid subtropical climate with mild winters and warm summers
Work Schedule: Standard business hours with flexibility for project demands
ASSUMPTION: The Sydney office offers a dynamic and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager and team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Problem-solving skills and commercial acumen
- Project management and organizational skills
- Interpersonal and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions
- Research Brown-Forman's brand portfolio and company culture
- Demonstrate your passion for the alcohol beverage industry and e-commerce
ATS Keywords: Consumer Marketing, Trade Marketing, Project Management, Cross-Functional Collaboration, E-Commerce Knowledge, Interpersonal Skills, Attention to Detail, Commercial Acumen, Activation Strategies
ASSUMPTION: Brown-Forman's application process is competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with marketing automation tools and project management software will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Collaboration
- Excellence
Work Style:
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
- Passionate about the alcohol beverage industry
Self-Assessment Questions:
- How do you demonstrate integrity and responsibility in your work?
- Can you provide an example of a time when you collaborated effectively with a cross-functional team?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Candidates who align with Brown-Forman's company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing the needs of internal teams, distributors, and agencies
- Adapting to a dynamic and fast-paced work environment
- Gathering and analyzing competitive intelligence effectively
ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to a Trade Marketing Manager or a Shopper Marketing Manager in other consumer goods or beverage companies
- However, Brown-Forman's global presence and brand portfolio offer unique opportunities for career growth and development
- Career paths may include progression to senior marketing roles, international assignments, or functional expertise development
ASSUMPTION: While this role shares similarities with other marketing positions, Brown-Forman's unique company culture and global presence set it apart.
📝 Sample Projects
- Developing and executing a customer promotion campaign for a new product launch
- Managing a merchandising project for a major retail client, including planograms and in-store execution
- Gathering and analyzing competitive intelligence to inform marketing strategy and tactics
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- How does this role support the overall marketing strategy for the brand portfolio?
- Can you describe the team structure and dynamics within the marketing department?
- How does Brown-Forman support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company foster a culture of responsible drinking and sustainability?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, including ATS keywords
- Prepare a cover letter that demonstrates your passion for the alcohol beverage industry and e-commerce
- Research Brown-Forman's brand portfolio and company culture to show your fit and enthusiasm
- Follow up with the hiring manager or HR representative within one week of submission
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
