Shopware 6 Experte (m/w/d) Fokus auf Conversion & Skalierung

📌 Core Information

🔹 Job Title: Shopware 6 Expert (m/w/d) - Focus on Conversion & Scaling

🔹 Company: Equalice GmbH

🔹 Location: Remote (Germany)

🔹 Job Type: Full-Time

🔹 Category: E-Commerce & Retail

🔹 Date Posted: July 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Germany only)

🚀 Job Overview

Key aspects of this role include:

• Taking full technical responsibility for the company's Shopware 6 store
• Implementing conversion optimizations to improve performance, UX, and UI structure
• Setting up and optimizing clear tracking structures (GA4, Meta, server-side)
• Close collaboration with marketing, design, and content teams from idea to launch
• Strategic development of the shop, including feature roadmap, interfaces, and add-ons
• Technical sparring with the management and steering of external service providers

ASSUMPTION: This role requires a high level of technical expertise in Shopware 6 and a deep understanding of e-commerce and conversion optimization. The ideal candidate will have experience working with tracking and analysis tools and be able to communicate effectively between technical and marketing teams.

📋 Key Responsibilities

✅ Take full technical responsibility for the company's Shopware 6 store

✅ Implement conversion optimizations to improve performance, UX, and UI structure

✅ Set up and optimize clear tracking structures (GA4, Meta, server-side)

✅ Collaborate closely with marketing, design, and content teams from idea to launch

✅ Strategically develop the shop, including feature roadmap, interfaces, and add-ons

✅ Act as a technical sparring partner for the management and steer external service providers

ASSUMPTION: The role requires a high level of technical expertise and the ability to work collaboratively with various teams to drive revenue-generating measures.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience

Experience: 5-10 years of experience in e-commerce, with a focus on Shopware 6

Required Skills:

• Deep technical expertise in Shopware 6, ideally including plug-in development
• Strong conversion understanding and e-commerce know-how
• Experience with tracking and analysis tools (Google Tag Manager, GA4, Meta Pixel, etc.)
• High-quality standards, structured working methods, and strategic thinking
• Excellent communication skills to bridge the gap between tech and marketing

Preferred Skills:

• Experience with A/B testing
• Experience in mobile UX and page speed optimization
• Knowledge of headless commerce

ASSUMPTION: The required skills for this role are highly specialized and require a strong technical background in Shopware 6 and e-commerce.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on experience and industry standards for a mid-level e-commerce role in Germany)

Benefits:

• Full remote flexibility
• Opportunity to work on an ambitious e-commerce project with growth potential
• Responsibility and creative freedom
• Close collaboration with an experienced marketing and management team

Working Hours: 40 hours per week, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level e-commerce role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: Small (11-50 employees) - A small company offers a more intimate work environment and the opportunity to have a significant impact on the business.

Founded: 2023 - Equalice GmbH is a relatively new company, providing opportunities for growth and development as it expands.

Company Description:

• Equalice GmbH is a specialized Amazon agency focused on Amazon FBA, Amazon Management, Amazon Key Account Management, Amazon PPC Management, Amazon FBM, and Amazon Third-Party Selling.
• The company consists of 11 experienced Amazon specialists who provide tailored solutions and individual brand strategies for their clients.
• Equalice GmbH prides itself on its extensive know-how, individual brand strategies, and passion for e-commerce.

Company Specialties:

• Amazon FBA
• Amazon Management
• Amazon Key Account Management
• Amazon PPC Management
• Amazon FBM
• Amazon Third-Party Selling

Company Website: equalice-academy.com

ASSUMPTION: Equalice GmbH is a specialized agency focused on Amazon services, and this role may require some knowledge of Amazon's ecosystem and platforms.

📊 Role Analysis

Career Level: Mid-level - This role requires a significant amount of experience and expertise in Shopware 6 and e-commerce.

Reporting Structure: The role reports directly to the management team, with close collaboration with marketing, design, and content teams.

Work Arrangement: Remote solely - The role offers full remote flexibility, allowing the candidate to work from anywhere in Germany.

Growth Opportunities:

• As the company grows, there may be opportunities for the candidate to take on more responsibilities or move into a management role.
• The role offers the chance to work on an ambitious e-commerce project with growth potential, providing opportunities for professional development.

ASSUMPTION: The growth opportunities for this role are tied to the company's success and expansion in the e-commerce market.

🌍 Location & Work Environment

Office Type: Remote - The role does not require the candidate to be present in a physical office, allowing for greater flexibility and work-life balance.

Office Location(s): Germany - The role is open to candidates based anywhere in Germany.

Geographic Context:

• Germany has a strong e-commerce market, with a high demand for skilled professionals in the industry.
• The remote nature of the role allows the candidate to work from any location within Germany, providing opportunities to live and work in various cities and towns.
• The country offers a high quality of life, with excellent healthcare, education, and infrastructure.

Work Schedule: Flexible - The role offers flexible working hours, allowing the candidate to balance their personal and professional responsibilities.

ASSUMPTION: The remote nature of the role may require the candidate to be self-motivated and able to work independently, with minimal supervision.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the management team
• Final interview with the management team

Key Assessment Areas:

• Technical expertise in Shopware 6
• Conversion understanding and e-commerce knowledge
• Communication skills and ability to work collaboratively with various teams
• Problem-solving skills and strategic thinking

Application Tips:

• Highlight your relevant experience and skills in your resume and cover letter.
• Prepare examples of your work and achievements in Shopware 6 and e-commerce to discuss during the interview.
• Research the company and its services to demonstrate your understanding of their business and the role.

ATS Keywords: Shopware 6, Conversion Optimization, Tracking Structures, Google Tag Manager, GA4, Meta Pixel, Technical Experience, E-commerce Knowledge, Communication Skills, A/B Testing, Mobile UX, Page Speed Optimization, Headless Commerce

ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants. It is essential to stay up-to-date with the latest developments and follow the company's instructions throughout the process.

🛠️ Tools & Technologies

• Shopware 6
• Google Tag Manager
• GA4
• Meta Pixel
• Other relevant e-commerce and marketing tools

ASSUMPTION: The required tools and technologies may change or evolve over time, depending on the company's needs and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Success-oriented
• Passionate
• Disciplined

Work Style:

• Collaborative
• Results-driven
• Adaptable

Self-Assessment Questions:

• Do you share the company's values of being success-oriented, passionate, and disciplined?
• Are you comfortable working remotely and independently, with minimal supervision?
• Do you have strong communication skills and the ability to work collaboratively with various teams?

ASSUMPTION: The cultural fit for this role is essential, as the candidate will be working closely with the management team and other departments to drive revenue-generating measures.

⚠️ Potential Challenges

• The role requires a high level of technical expertise and may involve working on complex projects with tight deadlines.
• The remote nature of the role may present challenges in terms of communication and collaboration with team members and external service providers.
• The company is relatively new, and the candidate may face challenges related to its growth and development.
• The e-commerce market is competitive, and the candidate may need to stay up-to-date with the latest trends and technologies to remain effective in their role.

ASSUMPTION: The potential challenges for this role are related to the high level of technical expertise required and the competitive nature of the e-commerce market.

📈 Similar Roles Comparison

• This role is similar to other e-commerce and Shopware 6 positions, but it focuses specifically on conversion optimization and tracking structures.
• The role requires a high level of technical expertise and may involve working on complex projects with tight deadlines.
• The company's focus on Amazon services may present unique opportunities and challenges compared to other e-commerce roles.

ASSUMPTION: The comparison of this role to similar positions in the industry is essential for understanding the unique requirements and opportunities it offers.

📝 Sample Projects

• Implementing conversion optimizations to improve the performance of the company's Shopware 6 store
• Setting up and optimizing clear tracking structures (GA4, Meta, server-side) to improve data collection and analysis
• Collaborating with marketing, design, and content teams to launch new products or campaigns

ASSUMPTION: The sample projects for this role are designed to demonstrate the candidate's technical expertise and ability to work collaboratively with various teams to drive revenue-generating measures.

❓ Key Questions to Ask During Interview

• Can you describe the company's plans for growth and expansion in the e-commerce market?
• How does the management team support the technical team in driving revenue-generating measures?
• What are the key priorities for this role in the first 90 days?
• How does the company approach continuous learning and professional development for its employees?
• What are the expectations for communication and collaboration in a remote work environment?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the company's culture, priorities, and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: Join.com
• Customize your resume and cover letter to highlight your relevant experience and skills in Shopware 6 and e-commerce.
• Prepare examples of your work and achievements in Shopware 6 and e-commerce to discuss during the interview.
• Research the company and its services to demonstrate your understanding of their business and the role.
• Follow up with the company one week after submitting your application to confirm receipt and express your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.