📌 Core Information
🔹 Job Title: Site Content Specialist
🔹 Company: YETI
🔹 Location: Austin, Texas
🔹 Job Type: Full-Time
🔹 Category: E-commerce & Digital Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting digital leadership in developing a growth-oriented digital content strategy
- Playing an active role in website operations and maintaining copy and asset updates
- Collaborating with cross-functional teams for a connected customer journey
- Working with creative partners for a premium brand experience
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and cross-functional collaboration to create engaging customer experiences on YETI's digital platform.
📋 Key Responsibilities
✅ Supporting Digital Leadership in developing a growth-oriented digital content strategy
✅ Taking an active role in website operations, maintaining copy and asset updates for seasonal relevancy, and proactively looking for opportunities for improvement on the website
✅ Gathering campaign briefing requirements for promotion, duration, and execution based off site content strategy
✅ Reporting out on content and campaign performance, outlining key takeaways and recommendations based off insights
✅ Being responsible for setup, QA, and publishing of site content in SFRA
✅ Collaborating closely with cross-functional teams for a connected customer journey for product and/or campaign launches
✅ Working with creative partners for a premium brand experience on execution and launch of content
✅ Being accountable for Homepage execution, category support, and monitoring performance
✅ Being able to be agile and pivot ongoing projects based off changing business performance and objectives
✅ Partnering with Digital Product and IT to improve frontend and backend ecommerce functionality
✅ Creating briefings to Marketing on specific needs of YETI.com, with regards to product education, campaign promotion, and other content initiatives
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with various teams to deliver high-quality content experiences.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, eCommerce, or a related field of study
Experience: At least 2 years of relevant experience in digital merchandising, eCommerce site operations, or site publishing
Required Skills:
- Proficiency in e-commerce platforms or content management systems
- Familiarity with site analytics tools
- Basic HTML experience
- Experience in Salesforce Commerce Cloud (SFCC/SFRA) Page Designer and its Business Manager functions (a plus but not required)
- Detail-oriented and excellent time management skills
- Self-starter and acts with a sense of urgency
- Strong interpersonal skills and ability to develop and manage relationships with cross-functional teams
- An obsession with user experience and interaction, website navigation, hierarchy, and content
- General curiosity for customer journey
Preferred Skills:
- Experience in Salesforce Commerce Cloud (SFCC/SFRA) Business Manager functions
ASSUMPTION: Candidates with experience in e-commerce platforms, familiarity with site analytics tools, and basic HTML knowledge will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a mid-level eCommerce role in Austin, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on YETI products
- Opportunities for professional development and growth
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with some flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Austin, TX area. Actual compensation may vary based on factors such as experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: YETI operates in the outdoor recreation and sporting goods industry, focusing on manufacturing high-quality, durable coolers and drinkware for outdoor enthusiasts.
Company Size: YETI is a mid-sized company with 201-500 employees, offering a dynamic work environment with opportunities for growth and collaboration.
Founded: YETI was founded in 2006, with a mission to design and produce premium outdoor gear that keeps things cold (or hot) longer than anything else on the market.
Company Description:
- YETI is committed to creating innovative, high-performance products that enhance the outdoor experience
- The company takes pride in its dedication to quality, durability, and exceptional customer service
- YETI's products are designed to withstand the toughest conditions, making them ideal for various outdoor activities
Company Specialties:
- Manufacturing durable, insulated coolers and drinkware
- Developing innovative, high-performance outdoor gear
- Providing exceptional customer service and support
Company Website: yeticoolers.com
ASSUMPTION: Working at YETI offers applicants the opportunity to contribute to a growing brand in the outdoor recreation industry, with a focus on creating high-quality, durable products for outdoor enthusiasts.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, operational execution, and cross-functional collaboration.
Reporting Structure: The Site Content Specialist will report directly to the Digital Leadership team and collaborate closely with various cross-functional teams, such as Marketing, Product, and IT.
Work Arrangement: This is an on-site role, with the opportunity for some flexibility based on project needs and team preferences.
Growth Opportunities:
- Advancement to a senior role within the digital content or eCommerce team
- Expansion into other areas of the business, such as product management or marketing
- Professional development opportunities, including training and workshops
ASSUMPTION: This role offers strong growth potential for candidates looking to build their careers in eCommerce and digital marketing within the outdoor recreation industry.
🌍 Location & Work Environment
Office Type: YETI's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 5301 Southwest Pkwy, Austin, Texas 78735
Geographic Context:
- Austin, Texas, is known for its vibrant music scene, outdoor activities, and tech industry
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities
- Austin has a humid subtropical climate, with mild winters and hot summers
Work Schedule: The standard workweek is Monday - Friday, 9:00 AM - 5:00 PM, with some flexibility for project needs and team preferences.
ASSUMPTION: Working at YETI's headquarters in Austin, Texas, offers applicants the opportunity to live and work in a dynamic, culturally rich city with a strong focus on outdoor recreation and technology.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the digital leadership team and cross-functional team members
- Final interview with the director of eCommerce
Key Assessment Areas:
- Candidates' understanding of eCommerce best practices and digital content strategy
- Problem-solving skills and ability to work effectively with cross-functional teams
- Attention to detail and strong project management skills
- Candidates' alignment with YETI's brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of YETI's brand and products in your application materials
- Prepare examples of your past work that showcase your ability to create engaging digital content and collaborate with cross-functional teams
ATS Keywords: eCommerce, digital content, site publishing, SFRA, HTML, analytics, customer experience, cross-functional teams, project management
ASSUMPTION: The application process for this role will focus on assessing candidates' technical skills, strategic thinking, and cultural fit with YETI's brand and values.
🛠️ Tools & Technologies
- Salesforce Commerce Cloud (SFCC/SFRA)
- HTML
- Site analytics tools (e.g., Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to create, publish, and optimize digital content on YETI's eCommerce platform.
👔 Cultural Fit Considerations
Company Values:
- Outdoor enthusiasts at heart, dedicated to creating innovative, high-performance products
- Committed to exceptional quality, durability, and customer service
- Passionate about preserving the wild and inspiring others to get outside and explore
Work Style:
- Collaborative and team-oriented, with a focus on open communication and cross-functional collaboration
- Results-driven, with a strong commitment to delivering high-quality work on time
- Adaptable and agile, with the ability to pivot projects based on changing business performance and objectives
Self-Assessment Questions:
- How do you align with YETI's brand values and commitment to creating high-quality, durable products for outdoor enthusiasts?
- Describe your experience working with cross-functional teams to deliver engaging digital content and enhance the customer experience.
- How do you approach project management and ensuring the successful execution of digital content initiatives?
ASSUMPTION: Candidates who are passionate about the outdoors, committed to delivering high-quality work, and able to thrive in a collaborative, agile work environment will be well-suited for this role at YETI.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong time management and organizational skills
- Working with various cross-functional teams, requiring excellent communication and collaboration skills
- Keeping up with industry trends and best practices in eCommerce and digital content, requiring a commitment to continuous learning and professional development
- Balancing strategic thinking with operational execution, requiring a strong understanding of both high-level content strategy and tactical implementation
ASSUMPTION: These challenges can be overcome by candidates with strong project management skills, excellent communication and collaboration abilities, a commitment to continuous learning, and a balanced approach to strategic thinking and tactical execution.
📈 Similar Roles Comparison
- Compared to other eCommerce roles, this position places a stronger emphasis on digital content strategy and cross-functional collaboration
- In the outdoor recreation industry, YETI is known for its high-quality, durable products and commitment to exceptional customer service, setting it apart from competitors
- Career paths in eCommerce and digital marketing can vary depending on the company's size, industry, and growth trajectory
ASSUMPTION: This role offers unique opportunities for growth and development within the eCommerce and digital marketing field, with a focus on creating engaging digital content and enhancing the customer experience for outdoor enthusiasts.
📝 Sample Projects
- Developing and executing a seasonal content strategy for YETI's homepage, driving increased traffic and engagement
- Collaborating with the product team to create compelling product descriptions and educational content for new product launches
- Working with the marketing team to create and optimize promotional content for email campaigns, social media, and other marketing channels
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities available to the Site Content Specialist in this role at YETI.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital content and eCommerce teams?
- How does YETI support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does YETI measure the success of its digital content and eCommerce initiatives, and how will my performance be evaluated in this role?
- What are the biggest challenges facing the eCommerce team currently, and how can this role contribute to addressing them?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, team dynamics, and opportunities for growth and success at YETI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of YETI's brand and products
- Prepare examples of your past work that showcase your ability to create engaging digital content and collaborate with cross-functional teams
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
