📌 Core Information
🔹 Job Title: Site Engagement Marketing Manager
🔹 Company: Fidelity International
🔹 Location: Gurgaon, Haryana, India
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing customer site journeys to enhance engagement and retention
- Collaborating with various stakeholders to ensure effective marketing strategies
- Conducting performance analysis and reporting
- Leading and developing a team of three
- Working with a global financial services company with a presence in over 25 locations
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and effective team leadership.
📋 Key Responsibilities
✅ Content and Journeys Planning and Implementation:
- Responsible for building and optimizing all customer site journeys
- Managing journey documentation and ensuring regulatory compliance
- Collaborating with the Digital Engagement Senior Marketing Manager on content and campaign journey strategy
- Optimizing user experience, content presentation, and website effectiveness
- Supporting behind login enhancements and implementing the 'Be invested' creative platform
✅ Collaboration:
- Building and nurturing relationships with stakeholders across Marketing and the broader GPS business
- Partnering with external agencies and third parties to drive business goals
✅ Performance Analysis:
- Continuously monitoring journey performance against core KPIs
- Providing monthly campaign reports and quarterly KPI reviews
- Presenting plans, performance insights, and enhancement impact to stakeholders
✅ Team Management:
- Leading, coaching, and developing a high-performing team
- Ensuring effective execution and alignment with site performance goals
ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and team leadership, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in developing effective content and journey strategies across B2C sites, with a proven track record in driving engagement and retention
Required Skills:
- Technical content and journeys expertise
- Stakeholder relationship and collaboration skills
- Effective communication skills, with experience in copywriting, proofreading, and editing
- Strong analytical skills and experience using relevant tools (e.g., Adobe Analytics, Decibel Insights, Adobe Target, Marketo, Power BI)
- Project and campaign management experience, with a focus on budget tracking and deadline management
- Experience working with brand guidelines and ensuring regulatory compliance
- Passion for personal development and keeping up-to-date with industry trends and best practices
- People leadership and development skills, with the ability to lead, coach, and develop a high-performing team
- Team player mindset, with enthusiasm, motivation, and a drive to make an impact
Preferred Skills:
- Experience working within financial services and understanding of UK FCA compliance requirements
- Skill at explaining complicated products in a simple and engaging way
ASSUMPTION: Candidates with experience in financial services and a strong understanding of compliance requirements may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a Marketing Manager role in Gurgaon)
Benefits:
- Comprehensive benefits package
- Focus on employee wellbeing and development
- Flexible working arrangements
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in Gurgaon. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees
Founded: 1969
Company Description:
- Fidelity International offers investment solutions and services and retirement expertise to more than 2.9 million customers globally
- Operates in more than 25 locations and has $893.2 billion in total assets
- Provides access to world-class investment choices, third-party solutions, administration services, and pension guidance
Company Specialties:
- Asset Management
- Investment Management
- ISA
- SIPP
- Junior ISA
- Wealth Manager
- Investment Trusts
- and Investment
Company Website: http://www.fidelityinternational.com
ASSUMPTION: Fidelity International is a well-established global financial services company with a strong focus on investment solutions and services.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: Reports to the Digital Engagement Senior Marketing Manager
Work Arrangement: On-site, with flexible working arrangements available
Growth Opportunities:
- Potential for career progression within the Marketing department or broader GPS business
- Opportunities to work on diverse projects and collaborate with various teams
- Chance to develop leadership and management skills by leading a team
ASSUMPTION: This role offers opportunities for career growth and development within a global financial services company.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Gurgaon, Haryana, India
Geographic Context:
- Gurgaon is a major IT and financial hub in India, with a vibrant job market and numerous multinational corporations
- Offers easy access to public transportation and amenities
- Provides a mix of urban and suburban living options
Work Schedule: Full-time, typically 40 hours per week, with flexible working arrangements available
ASSUMPTION: Gurgaon offers a dynamic work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Content and journeys planning and implementation
- Collaboration and stakeholder management
- Performance analysis and reporting
- Team management and leadership
Application Tips:
- Highlight relevant experience in developing and optimizing customer site journeys
- Demonstrate strong analytical skills and experience with relevant tools
- Showcase effective communication skills and the ability to work collaboratively with various teams
- Prepare examples of successful content and journey strategies implemented in previous roles
ATS Keywords: Site engagement, marketing manager, customer journeys, content strategy, performance analysis, team leadership, financial services
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on relevant experience and strong analytical skills.
🛠️ Tools & Technologies
- Adobe Analytics
- Decibel Insights
- Adobe Target
- Marketo
- Power BI
- Canva
- Photoshop
- Video editing tools
- Publishing, approval workflow, and social listening tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, with a focus on Adobe Analytics, Decibel Insights, Adobe Target, Marketo, and Power BI.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Collaboration
- Innovation
- Stewardship
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous improvement and innovation
- Results-oriented and goal-driven
Self-Assessment Questions:
- Do you have a proven track record in developing effective content and journey strategies across B2C sites?
- Are you comfortable working with data and using analytical tools to inform decision-making?
- Can you effectively collaborate with various teams and stakeholders to ensure effective marketing strategies?
- Do you have strong leadership and management skills, with the ability to lead, coach, and develop a high-performing team?
ASSUMPTION: Fidelity International values employees who are data-driven, collaborative, and results-oriented, with a strong commitment to continuous improvement and innovation.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with a global team and stakeholders across various time zones
- Keeping up-to-date with industry trends and best practices
- Ensuring regulatory compliance in a dynamic financial services landscape
ASSUMPTION: This role may present challenges related to time management, global collaboration, and staying current with industry trends and regulations.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on customer site journeys and engagement
- Requires a strong analytical skillset and experience with relevant tools
- Offers opportunities for career progression within a global financial services company
ASSUMPTION: This role is unique in its focus on customer site journeys and engagement, with a strong emphasis on data-driven decision making and team leadership.
📝 Sample Projects
- Developing and implementing a new customer journey strategy for a financial services product, resulting in a 20% increase in engagement and a 15% increase in conversions
- Optimizing the user experience and content presentation on a financial services website, leading to a 15% increase in user satisfaction and a 10% increase in time spent on the site
- Collaborating with a cross-functional team to create and launch a new marketing campaign, resulting in a 25% increase in brand awareness and a 15% increase in customer acquisition
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and implement effective content and journey strategies, with a focus on data-driven decision making and collaboration with various teams.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Customer Growth and Retention Marketing Team?
- How does this role fit into the broader GPS business, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- What opportunities are there for professional development and growth within the Marketing department or broader GPS business?
- How does Fidelity International support work-life balance, and what flexible working arrangements are available?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, priorities, challenges, and growth opportunities within the role and the broader GPS business.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience in developing and optimizing customer site journeys
- Prepare a cover letter demonstrating your strong analytical skills and effective communication skills
- Prepare examples of successful content and journey strategies implemented in previous roles
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
