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Site Marketing Manager, Fashion & Fitness Marketing

Amazon
Full-time
On-site
Seattle, Washington, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Site Marketing Manager, Fashion & Fitness Marketing

πŸ”Ή Company: Amazon

πŸ”Ή Location: Seattle, WA & New York, NY

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 15, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: No (On-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Owning the strategy, execution, and optimization of site merchandising across Amazon.com
  • Managing campaigns from end-to-end, coordinating with multiple teams
  • Driving customer engagement and sales through captivating onsite campaigns
  • Leveraging data to make informed decisions and continuously improve campaigns

ASSUMPTION: This role requires a strong understanding of both marketing and e-commerce, with a focus on fashion and fitness industries. Candidates should be comfortable working in a fast-paced environment and collaborating with various teams.

πŸ“‹ Key Responsibilities

βœ… Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization

βœ… Coordinate with multiple teams to provide thorough and authoritative category creative content

βœ… Manage and report out on projects, status, and work with teams to remove any project blockers

βœ… Aptitude for organization, flexibility, and producing results in a fast-paced environment

βœ… Ability to leverage data to drive decision making

βœ… Familiarity and comfort with GenAI applications for content and copy

βœ… Refined eye for trend in Fashion and/or Fitness industries.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven optimization. Candidates should be comfortable working with both qualitative (trends) and quantitative (data) information.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in marketing, e-commerce, or a related field

Required Skills:

  • Campaign management
  • Creative processes
  • Targeting and segmentation
  • Planning and execution
  • Data analysis
  • Organization and flexibility
  • Trend analysis
  • Collaboration
  • Customer focus

Preferred Skills:

  • Experience with GenAI applications
  • Fluency in multiple languages

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree. Fluency in multiple languages is a plus, as Amazon is a global company.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience level and location)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Paid time off (vacation, sick, and holidays)
  • Maternity and parental leave
  • Employee discounts

Working Hours: Full-time (40 hours/week), with flexibility for remote work on occasion

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role at Amazon. Benefits are subject to change and may vary based on location and employment status.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994

Company Description:

  • Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
  • Amazon is customer-obsessed, passionate about invention, committed to operational excellence, and thinks long-term
  • Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience. This role will involve working with various teams across the organization.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Fashion & Fitness Marketing Manager

Work Arrangement: On-site, with flexibility for remote work on occasion

Growth Opportunities:

  • Potential to move into a senior marketing role or take on more strategic projects
  • Opportunities to work on high-impact campaigns and initiatives
  • Chance to gain experience in a fast-growing, dynamic industry

ASSUMPTION: This role offers opportunities for growth and development within Amazon's marketing department. Candidates should be eager to take on new challenges and learn from experienced team members.

🌍 Location & Work Environment

Office Type: Corporate office with an open, collaborative work environment

Office Location(s): Seattle, WA & New York, NY

Geographic Context:

  • Seattle: Known for its tech industry, coffee culture, and outdoor activities
  • New York: A global hub for fashion, finance, and entertainment

Work Schedule: Full-time (40 hours/week), with flexibility for remote work on occasion

ASSUMPTION: This role may require occasional travel to other Amazon offices or industry events. Candidates should be comfortable working in a fast-paced, dynamic environment with a diverse team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with a member of the HR team
  • Behavioral interview with the hiring manager
  • Case study or project presentation to the marketing team
  • Final interview with the Fashion & Fitness Marketing Manager

Key Assessment Areas:

  • Problem-solving skills
  • Creativity and innovation
  • Data analysis and interpretation
  • Communication and collaboration

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience
  • Showcase your understanding of the fashion and fitness industries and Amazon's marketing strategies
  • Prepare a case study or project presentation that demonstrates your ability to manage campaigns from end-to-end

ATS Keywords: Campaign management, creative processes, targeting, segmentation, planning, execution, data analysis, customer focus, fashion, fitness

ASSUMPTION: Amazon's application process is designed to assess candidates' problem-solving skills, creativity, and cultural fit. Candidates should be prepared to discuss their relevant experience and how it has prepared them for this role.

πŸ› οΈ Tools & Technologies

  • Amazon's proprietary marketing platforms
  • GenAI applications for content and copy
  • Data analysis and visualization tools (e.g., Excel, Tableau)
  • Project management software (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Amazon's proprietary marketing platforms and familiarity with GenAI applications. Candidates should be comfortable learning and using new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Data-driven and analytical
  • Customer-focused and results-driven

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you passionate about creating immersive shopping experiences for customers?
  • Do you have a strong understanding of the fashion and fitness industries?
  • Are you comfortable working with data to drive decision making?

ASSUMPTION: Amazon values candidates who are customer-obsessed, passionate about invention, committed to operational excellence, and able to think long-term. Candidates should be comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams.

⚠️ Potential Challenges

  • Managing multiple campaigns simultaneously, requiring strong organizational skills
  • Working with large datasets and complex analytics tools, requiring a strong analytical mindset
  • Collaborating with various teams, requiring strong communication and interpersonal skills
  • Keeping up with industry trends and best practices, requiring continuous learning

ASSUMPTION: This role presents unique challenges that require strong organizational, analytical, communication, and learning skills. Candidates should be comfortable working in a fast-paced, dynamic environment and adapting to change.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Campaign Manager or E-commerce Marketing Specialist, but with a focus on onsite merchandising and a broader scope of responsibilities
  • Amazon's size and scale provide more opportunities for growth and impact compared to smaller organizations
  • Career progression may involve moving into senior marketing roles or taking on more strategic projects

ASSUMPTION: This role offers a unique blend of marketing and e-commerce experience, with opportunities for growth and development within Amazon's marketing department. Candidates should consider their long-term career goals and how this role fits into their trajectory.

πŸ“ Sample Projects

  • Developing and executing a seasonal campaign to drive engagement and sales for a specific fashion category
  • Analyzing customer data to identify trends and optimize targeting for fitness-related products
  • Collaborating with the creative team to develop on-brand, on-trend content for a high-profile marketing initiative

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role. Candidates should be prepared to discuss their relevant experience and how it has prepared them for these types of projects.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the Fashion & Fitness Marketing team currently?
  • How does this role fit into the overall marketing strategy for Amazon Fashion & Fitness?
  • What opportunities are there for growth and development within this role?
  • How does Amazon support work-life balance for its employees?
  • What is the team culture like, and how does it contribute to the overall company culture?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in the role and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and e-commerce experience
  • Prepare a case study or project presentation that demonstrates your ability to manage campaigns from end-to-end
  • Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.