📌 Core Information
- Job Title: SK-II Social Media Specialist
- Company: Procter & Gamble
- Location: Singapore
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: May 21, 2025
- Experience Level: Mid-Level (2-5 years)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing SK-II's global social media strategy.
- Crafting and evolving SK-II's social voice to attract and cultivate a vibrant community.
- Collaborating with cross-functional teams and external partners to create engaging content.
- Analyzing performance metrics to refine strategies and enhance SK-II's social presence.
ASSUMPTION: This role requires a strong understanding of the luxury beauty and skincare market, as well as proficiency in the latest features of Instagram and TikTok.
📋 Key Responsibilities
- Strategic Planning & Execution:
- Lead the execution of SK-II's global social media strategy, staying ahead of emerging trends and using AI-driven opportunities.
- Analyze performance metrics to deliver actionable insights and enhance SK-II's social presence.
- Content Creation & Curation:
- Collaborate with in-house designers and external content creators to identify, develop, and feed content pillars.
- Consistently create and curate engaging content across diverse social formats.
- Community Engagement:
- Build and nurture SK-II's social community by planning and hosting interactive Q&A sessions and live streams with industry experts.
- Use platform-specific features to create responsive interactions that effectively captivate SK-II's audience.
ASSUMPTION: Success in this role requires strong analytical skills to interpret data and refine strategies effectively, as well as creative thinking and writing skills to produce visually compelling and highly engaging content.
🎯 Required Qualifications
- Education: Bachelor’s degree or equivalent in Communications, Public Relations, or related fields.
- Experience: Minimum of 3 years of social media management experience, with a deep passion for and understanding of the luxury beauty and skincare market.
- Required Skills:
- Proficiency in the latest features of Instagram and TikTok, with a keen eye for upcoming trends and algorithm optimization.
- Strong analytical skills to interpret data and refine strategies effectively.
- Creative thinker and writer with a strong aesthetic sensibility, capable of producing visually compelling and highly engaging content.
- Highly experienced in agile content creation, including social asset design and video editing.
- Preferred Skills:
- Experience with AI-driven social media tools and platforms.
- Familiarity with luxury beauty and skincare market trends and consumer behavior.
ASSUMPTION: Candidates with experience in luxury brand marketing or influencer management may have an advantage in this role.
💰 Compensation & Benefits
- Salary Range: SGD 6,000 - 8,000 per month (Estimated based on industry standards for mid-level marketing roles in Singapore)
- Benefits:
- Comprehensive medical, dental, and vision coverage.
- Retirement savings plan with company match.
- Generous vacation and leave policies.
- Employee discounts on P&G products.
- Working Hours: Full-time, with flexible work arrangements available.
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Singapore. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: Consumer Goods, specifically Beauty & Personal Care.
- Company Size: 10,000+ employees.
- Founded: 1837, with the SK-II brand established in 1979.
- Company Description: P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. SK-II is a luxury skincare brand owned by P&G, known for its iconic ingredient PITERA™.
- Company Specialties: P&G specializes in a wide range of consumer goods, including beauty care, health care, home care, and fabric care products. SK-II specializes in premium skincare products.
📊 Role Analysis
- Career Level: Mid-Level (2-5 years of experience).
- Reporting Structure: This role reports directly to the SK-II Global Communications Director and collaborates with cross-functional teams, including Media, Marketing, and Design, both locally and across the Asia Pacific region.
- Work Arrangement: On-site, with flexible work arrangements available.
- Growth Opportunities:
- Potential career progression into senior marketing or communications roles within the SK-II brand or broader P&G organization.
- Opportunities to work on global campaigns and collaborate with diverse teams.
ASSUMPTION: This role offers a unique opportunity to gain global experience and contribute to the success of a well-established luxury skincare brand.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with state-of-the-art facilities.
- Office Location: Singapore General Office.
- Geographic Context: Singapore is a multicultural city-state and island country in Southeast Asia, known for its tropical climate, diverse cuisine, and vibrant nightlife.
- Work Schedule: Full-time, with standard office hours and flexible work arrangements available.
ASSUMPTION: Singapore's multicultural environment and vibrant lifestyle may appeal to candidates seeking a dynamic and diverse work environment.
💼 Interview & Application Insights
- Typical Process:
1. Online application review.
2. Phone or video screening.
3. In-person or virtual interview with the hiring manager and relevant team members.
4. Final round interview with senior leadership.
- Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Creativity and content development abilities.
- Analytical skills and data-driven decision-making.
- Cultural fit and alignment with SK-II's brand values.
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Showcase your understanding of the luxury beauty and skincare market and SK-II's brand identity.
3. Demonstrate your proficiency in social media platforms and content creation tools.
ASSUMPTION: A strong understanding of the luxury beauty and skincare market and relevant social media experience will be crucial for success in this role.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social).
- Content creation tools (e.g., Canva, Adobe Creative Suite, iMovie).
- AI-driven social media tools and platforms (e.g., Brand24, Hootsuite Insights, Sprout Social Insights).
- Analytics tools (e.g., Google Analytics, Facebook Insights, Instagram Insights).
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
- Company Values: P&G's values include being responsible, reliable, respected, and relevant. SK-II's brand values include craftsmanship, integrity, and innovation.
- Work Style: P&G and SK-II foster a collaborative, inclusive, and dynamic work environment. Successful candidates will be adaptable, proactive, and results-driven.
- Self-Assessment Questions:
1. How do you align with SK-II's commitment to craftsmanship and integrity in skincare product development and marketing?
2. How comfortable are you working in a fast-paced, dynamic environment with tight deadlines and multiple stakeholders?
3. How do you approach continuous learning and staying up-to-date with emerging social media trends and tools?
ASSUMPTION: Candidates who share P&G and SK-II's values and thrive in a collaborative, dynamic work environment will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and content creation projects simultaneously.
- Balancing strategic planning with day-to-day content creation and community management.
- Adapting to the fast-paced nature of the social media landscape and consumer trends.
ASSUMPTION: Strong organizational skills, attention to detail, and the ability to prioritize and multitask will be essential for success in this role.
📈 Similar Roles Comparison
- SK-II Social Media Specialist vs. L'Oréal Luxe Social Media Manager:
- Both roles focus on developing and executing global social media strategies for luxury beauty brands.
- The SK-II role may offer more exposure to global campaigns and cross-functional team collaboration, while the L'Oréal Luxe role may provide deeper brand-specific expertise and product knowledge.
ASSUMPTION: Candidates with experience in luxury brand marketing or influencer management may find this role appealing due to its global focus and cross-functional collaboration opportunities.
📝 Sample Projects
- Developing and executing a global social media campaign to launch a new SK-II product line.
- Collaborating with external content creators to produce a series of engaging TikTok videos showcasing SK-II's unique brand story and product benefits.
- Hosting a live Q&A session with a renowned skincare expert to educate and engage SK-II's social media community.
ASSUMPTION: These sample projects illustrate the strategic, creative, and community-focused aspects of the SK-II Social Media Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, both locally and globally, to ensure consistent brand messaging and successful campaign execution?
- What opportunities exist for professional development and growth within the SK-II brand or broader P&G organization?
- How does SK-II measure and track the success of its social media campaigns, and what tools are used for analysis and reporting?
- What is the company's approach to work-life balance, and how does this role support that philosophy?
ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role's expectations, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
- To apply for this position:
- Submit your application through the [Procter & Gamble Careers portal](https://jobs.pg.com/).
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of your social media content creation and community engagement efforts.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
- ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
