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SK-II Social Media Specialist

PGBPGNGLOBAL
Full-time
On-site
Singapore, , Singapore
🌐 Digital Marketing
πŸ“Œ Core Information

- Job Title: SK-II Social Media Specialist
- Company: Procter & Gamble (P&G)
- Location: Singapore, Singapore
- Job Type: Full-Time
- Category: Marketing & Communications
- Date Posted: May 21, 2025
- Experience Level: 2-5 years

πŸš€ Job Overview

Key aspects of this role include:

- Developing and executing SK-II's global social media strategy
- Collaborating with cross-functional teams to create engaging content
- Building and nurturing SK-II's online community
- Staying updated with social media trends and platform-specific features

*ASSUMPTION:* This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team environment.

πŸ“‹ Key Responsibilities

- Lead the execution of SK-II’s global social media strategy, crafting and evolving the brand's social voice
- Research emerging social media trends and use AI-driven opportunities to enhance SK-II's social presence
- Collaborate with in-house designers and external content creators to identify, develop, and feed content pillars for diverse social formats
- Engage and inspire SK-II's social community by planning and hosting interactive Q&A sessions and live streams with industry experts
- Analyze performance metrics to deliver actionable insights that enhance SK-II's social presence

*ASSUMPTION:* This role requires strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

- Education: Bachelor’s degree or equivalent in Communications, Public Relations, or a related field
- Experience: Minimum of 3 years of social media management experience, with a deep passion for and understanding of the luxury beauty and skincare market
- Required Skills:
- Proficiency in the latest features of Instagram and TikTok, with a keen eye for upcoming trends and algorithm optimization
- Strong analytical skills to interpret data and refine strategies effectively
- Creative thinker and writer with a strong aesthetic sensibility, capable of producing visually compelling and highly engaging content
- Agile content creation, including social asset design and video editing
- Preferred Skills:
- Experience with AI-driven social media strategies
- Familiarity with luxury beauty and skincare market trends

*ASSUMPTION:* This role requires a strong background in social media management, with a focus on luxury beauty and skincare. A bachelor's degree in a relevant field is also essential.

πŸ’° Compensation & Benefits

- Salary Range: SGD 6,000 - 8,000 per month (Estimated, based on industry standards for a mid-level social media specialist role in Singapore)
- Benefits:
- Competitive health, dental, and vision plans
- Retirement savings plan with company match
- Generous vacation and time-off policies
- Employee discounts on P&G products
- Working Hours: Full-time, 40 hours per week (Flexible work arrangements may be available)

*ASSUMPTION:* The estimated salary range is based on industry standards for a mid-level social media specialist role in Singapore. Actual compensation may vary based on experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

- Industry: Consumer Goods, specifically Beauty & Personal Care
- Company Size: 10,000+ employees
- Founded: 1837 (as a soap and candle company)
- Company Description: P&G is a multinational consumer goods corporation headquartered in Cincinnati, Ohio, USA. It's known for iconic brands like SK-II, Always, Gillette, and Oral-B, among many others. P&G operates in approximately 70 countries worldwide, offering opportunities in various locations.
- Company Specialties: Consumer Goods, Marketing, and Advertising

*ASSUMPTION:* P&G's large global footprint and diverse brand portfolio provide numerous opportunities for career growth and development.

πŸ“Š Role Analysis

- Career Level: Mid-level (2-5 years of experience)
- Reporting Structure: Reports directly to the SK-II Global Communications Director
- Work Arrangement: On-site, full-time (40 hours per week)
- Growth Opportunities:
- Potential career progression to Senior Social Media Manager or similar roles
- Opportunities to work on global campaigns and collaborate with diverse teams
- Exposure to various aspects of brand management and communications

*ASSUMPTION:* This role offers opportunities for career growth within P&G's global organization, with potential progression to senior-level positions or other functional roles.

🌍 Location & Work Environment

- Office Type: Modern, collaborative office space with on-site amenities
- Office Location(s): Singapore General Office
- Geographic Context: Singapore is a multicultural, bustling city-state with a tropical climate, offering a mix of urban and natural environments
- Work Schedule: Standard office hours, with flexibility for occasional remote work or adjusted hours to accommodate team meetings across different time zones

*ASSUMPTION:* The Singapore office provides a dynamic, multicultural work environment with opportunities to engage with diverse teams and stakeholders.

πŸ’Ό Interview & Application Insights

- Typical Process: Online application submission, phone or video screening, followed by multiple on-site or virtual interviews with hiring managers and team members
- Key Assessment Areas: Strategic thinking, analytical skills, creativity, and cultural fit
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the luxury beauty and skincare market and SK-II's brand identity
- Prepare examples of your social media strategy and content creation work

*ASSUMPTION:* The interview process focuses on assessing your strategic mindset, analytical skills, and cultural fit within P&G and the SK-II brand.

πŸ› οΈ Tools & Technologies

- Social media platforms: Instagram, TikTok, Facebook, Twitter, etc.
- Analytics tools: Google Analytics, Sprout Social, Hootsuite, or similar platforms
- Content creation tools: Adobe Creative Suite, Canva, or similar design tools
- Project management tools: Asana, Trello, or similar platforms

*ASSUMPTION:* Familiarity with industry-standard social media management tools and platforms is essential for this role.

πŸ‘” Cultural Fit Considerations

- Company Values: P&G's values include "Act with Integrity," "Lead with Courage," "Commit to Winning," "Have a Bias for Action," and "Respect for All"
- Work Style: P&G fosters a collaborative, inclusive, and agile work environment, with a focus on continuous learning and development
- Self-Assessment Questions:
- How do you align with P&G's values, particularly "Act with Integrity" and "Lead with Courage"?
- How comfortable are you working in a fast-paced, dynamic team environment?
- How do you approach continuous learning and staying updated with industry trends?

*ASSUMPTION:* P&G values a diverse and inclusive work environment, with a strong emphasis on integrity, courage, and a bias for action.

⚠️ Potential Challenges

- Managing multiple social media platforms and content creation tasks simultaneously
- Keeping up with the fast-paced nature of social media trends and algorithm changes
- Collaborating effectively with cross-functional teams across different time zones

*ASSUMPTION:* These challenges require strong organizational skills, adaptability, and the ability to work effectively in a fast-paced, dynamic team environment.

πŸ“ˆ Similar Roles Comparison

- How this role differs from related positions:
- Focus on luxury beauty and skincare market, specifically for the SK-II brand
- Global scope, requiring collaboration with teams across Asia Pacific and beyond
- Strong emphasis on strategic thinking, analytical skills, and AI-driven opportunities
- Industry-specific context: The luxury beauty and skincare market is highly competitive, with a strong emphasis on brand reputation and consumer engagement
- Career path comparison: This role offers opportunities for career progression within P&G's global organization, with potential growth to senior-level positions or other functional roles

*ASSUMPTION:* This role requires a deep understanding of the luxury beauty and skincare market, with a focus on SK-II's brand identity and global presence.

πŸ“ Sample Projects

- Developing and executing a social media strategy for a global luxury beauty campaign
- Collaborating with designers and content creators to produce visually compelling content for multiple social media platforms
- Analyzing performance metrics to optimize content and engagement strategies for SK-II's social media channels

*ASSUMPTION:* These sample projects require strong analytical skills, creativity, and the ability to work effectively with cross-functional teams.

πŸ’‘ Key Questions to Ask During Interview

- How does this role contribute to SK-II's overall brand strategy and business objectives?
- What are the key performance indicators (KPIs) for success in this role, and how are they tracked and measured?
- How does this role collaborate with other teams, such as media, marketing, and design, both locally and globally?
- What opportunities are there for professional development and growth within P&G and the SK-II brand?

*ASSUMPTION:* These questions help assess the role's strategic importance, performance expectations, and opportunities for career growth and development.

πŸ“ Next Steps for Applicants

- To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your social media strategy and content creation work
- Follow up with the hiring manager after one week if you haven't heard back
- If selected for an interview, be prepared to discuss your approach to social media management, content creation, and analytics

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.