Skunkworks Marketing Generalist

📌 Core Information

🔹 Job Title: Skunkworks Marketing Generalist

🔹 Company: Ramp

🔹 Location: New York, New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Identifying unconventional marketing channels to drive high-quality leads for Ramp
• Executing small-scale tests of new ideas with high independence and agency
• Demonstrating efficient performance metrics and driving measurable growth results
• Scaling up successful approaches to become significant drivers of Ramp's growth

ASSUMPTION: This role requires a high degree of creativity, autonomy, and analytical skills to succeed in identifying and executing effective, unconventional marketing strategies.

📋 Key Responsibilities

✅ Identify unconventional methods for reaching Ramp’s customer profile, namely, finance decision makers for companies across the United States

✅ Evaluate and prioritize ideas, selecting those with the best chance for success and highest upside potential

✅ Execute smaller tests of selected ideas, working with high independence and agency to overcome obstacles

✅ Demonstrate efficient performance metrics and drive concrete, measurable growth results through the test

✅ Scale up the new approach so that it drives large quantities of high-quality leads for Ramp and becomes a meaningful driver of Ramp’s growth

ASSUMPTION: This role involves a high degree of experimentation, requiring the ability to learn from failures and adapt quickly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience in operationally-intensive roles (e.g., logistics, film production, etc.)

Required Skills:

• Proven ability to take difficult projects to completion with minimal guidance
• Strong analytical skills and ability to correctly prioritize ideas in the face of incomplete information
• Ability to work in a collaborative environment and partner cross-functionally with data teams, finance teams, brand marketing teams, etc.
• Excitement for trying non-traditional approaches and ability to find creative solutions to obstacles

Preferred Skills:

• Experience in high-growth startups
• Prior success scaling an unconventional marketing motion
• Knowledge of finance teams and B2B marketing tactics
• Ability to write compelling marketing copy
• Experience with non-digital marketing motions

ASSUMPTION: While a background in marketing is not strictly required, a strong understanding of marketing principles and a proven track record of driving results are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $77,100 - $206,150 per year (based on industry standards for the role, experience level, and location)

Benefits:

• 100% medical, dental & vision insurance coverage for you (partially covered for dependents)
• 401k (including employer match on contributions made while employed by Ramp)
• Flexible PTO
• Fertility HRA (up to $5,000 per year)
• WFH stipend to support your home office needs
• Wellness stipend
• Parental Leave
• Relocation support to NYC or SF
• Pet insurance

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Ramp is a financial operations platform designed to save companies time and money by combining payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent.

Company Size: 1,001-5,000 employees. As a mid-sized company, Ramp offers the benefits of a larger organization while maintaining a startup-like culture and agility.

Founded: 2019. Ramp has grown rapidly since its founding and has already saved over $10B and 27.5M hours for its customers.

Company Description:

• Ramp is an all-in-one financial operations platform that combines corporate cards, expense management, bill payments, accounting automation, procurement, travel, treasury, and more.
• More than 40,000 companies, from family-owned farms to space startups, have saved time and money with Ramp.
• Ramp's investors include Founders Fund, Thrive Capital, Khosla Ventures, Sequoia, Greylock, Stripe, Goldman Sachs, Coatue, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies.

Company Specialties:

• Corporate Cards
• Business Cards
• Spend Management
• Finance Automation
• Expense Management
• Reimbursement Management
• Bill Pay
• Accounts Payable

Company Website: ramp.com

ASSUMPTION: Ramp's all-in-one platform and focus on saving businesses time and money make it an attractive option for companies looking to streamline their financial operations.

📊 Role Analysis

Career Level: Mid-level. This role offers the opportunity to make a significant impact on Ramp's growth and requires a high degree of autonomy and creativity.

Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including data, finance, and brand marketing teams.

Work Arrangement: Remote OK. While the role is remote-friendly, there may be occasional in-person meetings or events.

Growth Opportunities:

• Proven success in this role may lead to opportunities for advancement within the marketing department or other areas of the company.
• Ramp's rapid growth provides ample opportunities for career development and progression.
• Working closely with cross-functional teams offers the chance to learn new skills and gain exposure to different aspects of the business.

ASSUMPTION: This role offers a unique opportunity to drive meaningful growth for a fast-growing company in the financial services industry.

🌍 Location & Work Environment

Office Type: Remote-friendly with occasional in-person meetings or events.

Office Location(s): New York, New York, and Miami, Florida

Geographic Context:

• New York, New York: Ramp's headquarters is located in the heart of New York City, offering easy access to public transportation and numerous amenities.
• Miami, Florida: Ramp's second office is located in the vibrant Wynwood neighborhood of Miami, providing a creative and energetic work environment.

Work Schedule: Full-time, with flexible hours and a focus on results. Ramp values work-life balance and offers flexible PTO to support employees' personal and professional needs.

ASSUMPTION: Ramp's remote-friendly work environment and flexible PTO policy allow employees to maintain a healthy work-life balance while still meeting the company's goals.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Take-home assignment to evaluate analytical and creative skills
• On-site or video interview with cross-functional team members
• Final interview with the Head of Marketing

Key Assessment Areas:

• Analytical skills and ability to prioritize ideas
• Creativity and ability to think outside the box
• Collaboration and communication skills
• Problem-solving and adaptability

Application Tips:

• Highlight your experience with unconventional marketing strategies and your ability to drive results.
• Tailor your resume and cover letter to emphasize the skills and experiences that make you a strong fit for this role.
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Marketing strategy, unconventional marketing, lead generation, growth hacking, A/B testing, cross-functional collaboration, data-driven decision making

ASSUMPTION: Ramp's interview process is designed to assess candidates' analytical, creative, and collaborative skills, as well as their ability to drive results in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• Analytics tools (e.g., Google Analytics, Mixpanel)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Ramp uses a variety of tools and technologies to streamline its marketing processes and drive results. Familiarity with these tools is not required but may be helpful.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Ramp prioritizes the needs and feedback of its customers to drive continuous improvement and innovation.
• Data-driven: Ramp uses data to inform decision-making and optimize its products and services.
• Collaborative: Ramp fosters a culture of collaboration and cross-functional teamwork to drive results.
• Adaptable: Ramp embraces change and encourages employees to be flexible and resilient in the face of new challenges.

Work Style:

• Results-driven: Ramp values outcomes over hours worked and focuses on driving meaningful results for its customers and the business.
• Autonomous: Ramp encourages employees to take ownership of their work and make decisions independently.
• Fast-paced: Ramp operates in a dynamic and fast-changing environment, requiring employees to be agile and adaptable.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with a high degree of autonomy and responsibility?
• Are you comfortable working with incomplete information and making data-driven decisions in the face of uncertainty?
• Do you have a proven track record of driving results through unconventional marketing strategies?

ASSUMPTION: Ramp's culture values autonomy, collaboration, and a results-driven mindset. Candidates who thrive in this environment will be well-suited to this role.

⚠️ Potential Challenges

• Identifying and executing effective, unconventional marketing strategies may require a significant amount of trial and error.
• Working with incomplete information and making data-driven decisions in the face of uncertainty can be challenging and stressful.
• Ramp's fast-paced, dynamic environment may require employees to adapt quickly to new challenges and priorities.
• The remote-friendly work environment may present unique challenges for candidates who prefer a more structured, in-person work environment.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role focuses on identifying and executing unconventional marketing strategies rather than managing established marketing channels.
• Ramp's focus on driving high-quality leads for its customer profile sets this role apart from other marketing roles that may focus on brand awareness or customer acquisition.
• This role offers the opportunity to drive meaningful growth for a fast-growing company in the financial services industry, providing a unique career development opportunity.

ASSUMPTION: This role offers a unique blend of creativity, autonomy, and analytical skills, making it an attractive option for candidates looking to make a significant impact in a fast-growing industry.

📝 Sample Projects

• Developing and executing a targeted direct mail campaign to reach finance decision-makers in small and medium-sized businesses
• Creating and scaling a referral program to incentivize satisfied customers to refer their peers and colleagues
• Identifying and leveraging unconventional online communities and forums to reach Ramp's target audience

ASSUMPTION: These sample projects illustrate the types of unconventional marketing strategies that may be successful in driving high-quality leads for Ramp. Candidates should be prepared to think creatively and adaptively to develop and execute their own unique strategies.

❓ Key Questions to Ask During Interview

• Can you describe a time when you identified and executed an unconventional marketing strategy that drove meaningful results?
• How do you approach working with incomplete information and making data-driven decisions in the face of uncertainty?
• Can you describe Ramp's culture and how it supports a results-driven, autonomous work style?
• What opportunities are there for growth and development within this role and the marketing department?
• How does Ramp support work-life balance and flexible work arrangements?

ASSUMPTION: These questions are designed to assess candidates' analytical, creative, and collaborative skills, as well as their fit with Ramp's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your experience with unconventional marketing strategies and your ability to drive results.
• Prepare for behavioral interview questions that focus on your problem-solving skills, creativity, and ability to work collaboratively with cross-functional teams.
• If selected, complete a take-home assignment to evaluate your analytical and creative skills.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.