📌 Core Information
🔹 Job Title: Small Business Online Campaign Manager
🔹 Company: Zoom
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Driving online marketing initiatives to grow the online business
- Leading lifecycle programs for small business customers
- Collaborating with cross-functional teams to launch multi-channel programs
- Optimizing campaigns based on data-driven insights
- Managing campaign testing roadmap to improve messaging and offers
ASSUMPTION: This role requires a strong background in lifecycle marketing, with a focus on small business customers, and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Launch and optimize impactful lifecycle programs for small business customers, focusing on driving online revenue and lifetime value
✅ Coordinate with cross-functional teams to implement multi-channel marketing strategies
✅ Measure and track key performance metrics using tools like Google Analytics, Tableau, and B2B Marketing Analytics
✅ Partner with product and product marketing managers to align programs with the larger small business go-to-market strategy
✅ Explore and launch new traditional media channels to drive awareness, adoption, and growth of small business segments
✅ Prepare and present strategy decks at the leadership level while owning and reporting quarterly progress against annual targets
✅ Launch small business customer surveys via Qualtrics to guide program optimizations
✅ Oversee campaign operations, including writing copy/creative briefs aligned to brand tone/voice and submission to cross-functional teams for approval
✅ Apply a comprehensive understanding of online business initiatives and prioritize campaigns to meet quarterly revenue growth targets
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong communication, problem-solving, and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in a lifecycle marketing role with a focus on marketing to small business customers (SaaS preferred)
Required Skills:
- Data-driven mindset with experience leveraging Google Analytics, Tableau, and Analytics dashboard
- Agile and fluid marketer with a test-and-learn mentality
- Results-oriented with a proven record of performing against growth targets
- Strong communication and problem-solving skills
- Experience with email marketing and traditional direct-to-consumer channels
Preferred Skills:
- Experience with subscription-based products
- Experience with traditional out-of-home marketing
ASSUMPTION: Candidates with experience in lifecycle marketing for small business customers and a strong data-driven mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $76,800 - $186,200 per year (USD)
Benefits:
- Stock Options
- Equity
- Health Benefits
- Work-Life Balance
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a role of this level of experience and responsibility in the tech industry.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 5,001-10,000 employees
Founded: 2013
Company Description:
- Zoom is a leading provider of video communications and collaboration solutions
- They offer a wide range of products, including Zoom Meetings, Zoom Chat, Zoom Rooms, and Zoom Webinars
- Zoom is committed to delivering happiness to its customers and employees by providing a best-in-class collaboration platform
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- Webinar
Company Website: www.zoom.com
ASSUMPTION: Zoom is a well-established company with a strong reputation in the IT services and consulting industry, known for its innovative video communication and collaboration solutions.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Reports directly to the Head of Online Marketing & Retention
Work Arrangement: Hybrid (structured hybrid approach centered around offices and remote work environments)
Growth Opportunities:
- Potential to advance career in a collaborative, growth-focused environment
- Opportunities to stretch skills and gain experience in a fast-paced, data-driven role
- Chance to work with a diverse range of teams and stakeholders
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the company.
🌍 Location & Work Environment
Office Type: Hybrid (structured hybrid approach centered around offices and remote work environments)
Office Location(s): Multiple offices worldwide, with the opportunity to work remotely
Geographic Context:
- Remote work allows for flexibility and a better work-life balance
- Opportunity to work with a global team and collaborate with colleagues across different time zones
- Access to company offices and resources, as needed
Work Schedule: Standard business hours, with flexibility for remote work
ASSUMPTION: The remote work arrangement offers flexibility and a better work-life balance, while still providing access to company resources and collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with HR
- Technical assessment or case study
- On-site or video interview with hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Data-driven mindset and analytical skills
- Communication and problem-solving skills
- Marketing strategy and campaign management experience
- Understanding of small business customer segments and lifecycle marketing
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with lifecycle marketing, data analysis, and campaign management
- Showcase your understanding of small business customer segments and lifecycle marketing strategies
- Demonstrate your ability to work collaboratively with cross-functional teams
ATS Keywords: Lifecycle Marketing, Small Business, Data-Driven, Campaign Management, Cross-Functional Collaboration, Customer Experience, SaaS, Digital Marketing, Performance Improvement, Problem Solving, Communication, Agile Marketing, Traditional Media, Analytics, Customer Surveys, Project Management
ASSUMPTION: The interview process will focus on assessing the candidate's data-driven mindset, marketing strategy and campaign management experience, and understanding of small business customer segments and lifecycle marketing.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- B2B Marketing Analytics (Salesforce)
- CRM (Pardot, Marketing Cloud)
- Qualtrics
- Zoom proprietary tools for in-product marketing overlays
ASSUMPTION: The candidate should have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Care: care for our community, our customers, our company, our teammates, and ourselves
- Innovation: continuously improve and stay ahead of the curve
- Happiness: create a positive, uplifting environment where people can do their best work
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Agile and adaptable
- Customer-focused
Self-Assessment Questions:
- Do you align with Zoom's core value of Care, and how have you demonstrated this in your previous roles?
- Are you comfortable working in a fast-paced, data-driven environment, and how have you adapted to change in previous roles?
- How do you approach collaboration and cross-functional teamwork, and can you provide an example of a successful project where you worked closely with multiple teams?
ASSUMPTION: Candidates who align with Zoom's core values and work style, and can demonstrate their fit through self-assessment questions, will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, data-driven environment
- Collaborating effectively with cross-functional teams, including marketing, engineering, legal, FP&A, data science, copywriters, designers, and product managers
- Adapting to a hybrid work environment, balancing remote work and in-person collaboration
- Keeping up with industry trends and best practices in lifecycle marketing and digital marketing
ASSUMPTION: The candidate should be comfortable working in a fast-paced, data-driven environment, collaborating effectively with cross-functional teams, and adapting to a hybrid work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on small business customer segments and the evolution of existing customer programs towards a low-touch, digital self-serve model
- Compared to related roles, this position requires a strong understanding of small business customer segments and lifecycle marketing strategies
- Career path comparison: This role offers growth potential for candidates interested in advancing their career in lifecycle marketing, digital marketing, or customer experience management
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from related positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive online revenue and lifetime value for small business customers
- Conducting customer surveys and analyzing results to optimize lifecycle programs and improve customer experience
- Launching a new traditional media channel to drive awareness, adoption, and growth of small business segments
ASSUMPTION: The candidate should have experience with similar projects and be able to demonstrate their ability to develop and execute marketing campaigns, conduct customer research, and optimize programs based on data-driven insights.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the small business customer lifecycle programs and the roadmap for evolution towards a low-touch, digital self-serve model?
- How does this role collaborate with other teams, such as product, product marketing, engineering, and data science, to drive online revenue and lifetime value?
- What are the key performance metrics used to measure the success of lifecycle programs, and how are they tracked and reported?
- How does Zoom support the professional development and growth of its employees in this role?
- What are the biggest challenges facing the small business customer lifecycle programs, and how can this role help address them?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and gain a deeper understanding of the company and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://zoom.wd5.myworkdayjobs.com/Zoom/job/Remote--US/Small-Business-Online-Campaign-Manager_R16320-1
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for a phone or video screen with HR, focusing on your data-driven mindset, marketing strategy and campaign management experience, and understanding of small business customer segments and lifecycle marketing
- Be ready to discuss your ability to work collaboratively with cross-functional teams and adapt to a hybrid work environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
