📌 Core Information
🔹 Job Title: Small Business Online Campaign Manager
🔹 Company: Zoom
🔹 Location: Remote (US)
🔹 Job Type: Full-Time
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: 2025-06-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving online marketing initiatives to grow the online business
- Leading lifecycle programs for small business customers (SaaS preferred)
- Optimizing results within a data-driven, self-serve model
- Launching and optimizing impactful lifecycle programs for small business customers
- Partnering with cross-functional teams to drive a standardized process to measure and track key performance metrics
ASSUMPTION: This role requires a strong background in lifecycle marketing, data analysis, and campaign management, with a focus on small business customers. Experience with email marketing, traditional media channels, and subscription-based products is highly preferred.
📋 Key Responsibilities
✅ Launch and optimize impactful lifecycle programs for small business customers, focusing on maximizing online revenue and lifetime value
✅ Coordinate with cross-functional teams to implement multi-channel marketing strategies and measure key performance metrics
✅ Explore and launch new traditional media channels that resonate with small business customers, such as Direct Mail, List Rentals, FSI, etc.
✅ Partner with Product and Product Marketing Managers to align programs to the larger Small Business go-to-market strategy for Online
✅ Prepare and present strategy decks at the leadership level while owning and reporting quarterly progress against annual targets
✅ Launch Small Business customer surveys via Qualtrics to guide program optimizations while circulating and reporting those learnings at the leadership level
✅ Oversee campaign operations, including writing copy/creative briefs aligned to brand tone/voice and submission to cross-functional marketing, legal, localization, and brand teams for approval
✅ Apply a comprehensive understanding of online business initiatives and prioritize campaigns to meet quarterly revenue growth targets
ASSUMPTION: This role requires strong communication, problem-solving, and analytical skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of experience in a lifecycle marketing role with a focus on marketing to the small business customer, highly preferred
Required Skills:
- Data-driven mindset with experience leveraging Google Analytics, Tableau, and Analytics dashboard to measure and track program impact
- Agile and fluid marketer with a test-and-learn mentality to rapidly iterate on findings
- Results-oriented with a proven record of performing against growth targets
- Strong communication and problem-solving skills
- Experience with email marketing and traditional direct-to-consumer channels
Preferred Skills:
- Experience with traditional out-of-home marketing
- Experience working with a subscription-based product
ASSUMPTION: Candidates should have a strong background in lifecycle marketing, data analysis, and campaign management, with a focus on small business customers. Experience with email marketing, traditional media channels, and subscription-based products is highly preferred.
💰 Compensation & Benefits
Salary Range: $76,800 - $186,200 per year
Benefits:
- Health Insurance
- Work-Life Balance
- Equity Options
- Flexible Work Hours
Working Hours: 40 hours per week, with flexible work arrangements
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience, with additional compensation components such as bonuses and equity options.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on video communications and collaboration tools
Company Size: 5,001-10,000 employees, with a global presence and a strong focus on innovation and growth
Founded: 2013, with a mission to make video communications frictionless and secure for the enterprise
Company Description:
- Zoom is a leading provider of video conferencing, online meetings, and collaboration tools
- The company offers a wide range of products, including AI Companion, Team Chat, Contact Center, Phone, Events, Rooms, Webinar, and more
- Zoom is committed to delivering happiness to its customers and employees, with a focus on care, collaboration, and innovation
Company Specialties:
- Mobile Collaboration
- Audio Conferencing
- Video Conferencing
- Online Meetings
- Web Conferencing
- Cloud Meetings
- and Webinar
Company Website: zoom.com
ASSUMPTION: Zoom is a well-established company in the IT Services and IT Consulting industry, with a strong focus on innovation and growth. The company offers a wide range of products and services, with a commitment to delivering happiness to its customers and employees.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the company
Reporting Structure: The Small Business Online Campaign Manager will report directly to the Head of Online Marketing & Retention
Work Arrangement: Hybrid, with a structured approach centered around the company's offices and remote work environments
Growth Opportunities:
- Advancement within the marketing department or other relevant departments within the company
- Expansion of responsibilities and leadership opportunities as the company continues to grow and innovate
- Potential to work on high-impact projects and initiatives that drive the company's success
ASSUMPTION: This role offers significant opportunities for growth and advancement within the company, with a strong focus on innovation and collaboration.
🌍 Location & Work Environment
Office Type: Hybrid, with a structured approach centered around the company's offices and remote work environments
Office Location(s): San Jose, CA (Headquarters), with additional offices in various locations around the world
Geographic Context:
- The company's headquarters is located in San Jose, CA, with additional offices in various locations around the world
- The company offers a hybrid work arrangement, with a structured approach centered around the company's offices and remote work environments
- The company has a strong global presence, with employees and customers in countries around the world
Work Schedule: 40 hours per week, with flexible work arrangements
ASSUMPTION: The company's hybrid work arrangement offers employees the best of both worlds, with the opportunity to work from home and collaborate with colleagues in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Hiring Manager
- On-site or virtual interview with the Hiring Manager and other relevant stakeholders
- Final round interview with the Head of Online Marketing & Retention
- Background check and offer
Key Assessment Areas:
- Marketing and campaign management skills
- Data-driven mindset and analytical skills
- Communication and problem-solving skills
- Cultural fit and alignment with the company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with lifecycle marketing, data analysis, and campaign management, with a focus on small business customers
- Demonstrate your ability to work effectively with cross-functional teams and drive results in a fast-paced environment
- Showcase your understanding of the company's products and services, as well as the industry trends and challenges
ATS Keywords: Lifecycle Marketing, Data Analysis, Campaign Management, Small Business Customers, Email Marketing, Traditional Media, Subscription-Based Products, Performance Optimization, Analytics Tools, Problem Solving, Communication, Testing, Customer Surveys, Project Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing and campaign management skills, data-driven mindset, communication and problem-solving skills, and cultural fit with the company's values.
🛠️ Tools & Technologies
- Google Analytics
- Tableau
- Analytics dashboard
- Email marketing platforms
- Traditional media channels (Direct Mail, List Rentals, FSI, etc.)
- Qualtrics
- Project management tools
ASSUMPTION: The tools and technologies required for this role will depend on the specific needs and preferences of the company, as well as the candidate's experience and expertise.
👔 Cultural Fit Considerations
Company Values:
- Care: care for our community, our customers, our company, our teammates, and ourselves
- Innovation: bring innovation to a wide variety of customers, from the conference room to the classroom, from doctor’s offices to financial institutions to government agencies, from global brands to small businesses
- Collaboration: work collaboratively with cross-functional teams to drive results and move quickly to design solutions with our customers and users in mind
Work Style:
- Agile and fluid marketer with a test-and-learn mentality to rapidly iterate on findings
- Results-oriented with a proven record of performing against growth targets
- Strong communication and problem-solving skills
Self-Assessment Questions:
- How do you align with the company's value of care, and how do you demonstrate this in your work?
- How do you approach testing and learning in a fast-paced environment, and how do you apply this to your work?
- How do you balance results-driven performance with a focus on customer experience and care?
ASSUMPTION: The company's values and work style are critical factors in assessing a candidate's cultural fit and alignment with the company's mission and goals.
⚠️ Potential Challenges
- The role requires a strong background in lifecycle marketing, data analysis, and campaign management, with a focus on small business customers
- The role involves working with cross-functional teams to drive results in a fast-paced environment
- The role requires a data-driven mindset and the ability to measure and track program impact using various analytics tools
- The role may require occasional travel to the company's headquarters or other offices for meetings and collaboration
ASSUMPTION: The challenges associated with this role are primarily related to the candidate's experience and expertise in lifecycle marketing, data analysis, and campaign management, as well as their ability to work effectively with cross-functional teams in a fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to other lifecycle marketing or campaign management roles, with a focus on small business customers
- The role requires a strong background in lifecycle marketing, data analysis, and campaign management, with a focus on small business customers
- The role offers opportunities for growth and advancement within the company, with a strong focus on innovation and collaboration
- The role requires a data-driven mindset and the ability to measure and track program impact using various analytics tools
ASSUMPTION: This role is similar to other lifecycle marketing or campaign management roles, with a focus on small business customers. The role offers opportunities for growth and advancement within the company, with a strong focus on innovation and collaboration.
📝 Sample Projects
- Launching and optimizing impactful lifecycle programs for small business customers, focusing on maximizing online revenue and lifetime value
- Exploring and launching new traditional media channels that resonate with small business customers, such as Direct Mail, List Rentals, FSI, etc.
- Partnering with cross-functional teams to implement multi-channel marketing strategies and measure key performance metrics
ASSUMPTION: The sample projects for this role are focused on launching and optimizing lifecycle programs for small business customers, with a strong emphasis on maximizing online revenue and lifetime value.
❓ Key Questions to Ask During Interview
- Can you describe the typical lifecycle programs for small business customers, and how this role will contribute to their evolution and optimization?
- How does this role collaborate with other departments within the company, such as Product, Product Marketing, and Engineering?
- What are the key performance metrics for this role, and how are they measured and tracked using various analytics tools?
- How does this role balance results-driven performance with a focus on customer experience and care?
- What are the growth opportunities for this role, and how does the company support the professional development of its employees?
ASSUMPTION: The key questions to ask during the interview for this role focus on the candidate's understanding of the role's responsibilities, the company's values and work style, and the opportunities for growth and advancement within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company's products and services, as well as the industry trends and challenges
- Demonstrate your ability to work effectively with cross-functional teams and drive results in a fast-paced environment
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
