SMB Marketing Manager, APAC

📌 Core Information

🔹 Job Title: SMB Marketing Manager, APAC

🔹 Company: Meta

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing business marketing initiatives for Meta's platforms (Facebook, Instagram, Messenger, WhatsApp) across SMB audiences in the APAC region.
• Collaborating with global, regional, and in-country teams to align strategy, deliverables, messaging, and resources.
• Managing end-to-end marketing strategy, content development, and execution, including working with internal teams and external agencies.
• Analyzing key quantitative metrics to improve strategy and tactics.

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to thrive in a fast-paced, agile environment.

📋 Key Responsibilities

✅ Co-develop and execute key business marketing initiatives for Meta's platforms across SMB audiences in the APAC region.

✅ Integrate industry knowledge, customer insights, and company product narratives to create compelling marketing content.

✅ Lead end-to-end management of marketing strategy, content development, and execution.

✅ Ensure close collaboration with cross-functional stakeholders to align strategy, deliverables, messaging, and resources.

✅ Track, analyze, and communicate key quantitative metrics to improve marketing levers.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: Min 5+ years of experience in brand and program management, developing and executing marketing communications in media, advertising, tech, product marketing communications, or digital space

Required Skills:

• Proven experience developing and executing insight-driven integrated marketing campaigns.
• Communication skills in English.
• Experience working in a proactive, agile, self-directed, fast-paced, and changing environment.
• Experience scaling marketing campaigns and programs across multiple countries in APAC.

Preferred Skills:

• Brand and campaign management (including digital media campaign) experience.

ASSUMPTION: Candidates with experience in digital marketing and a strong understanding of the APAC market will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-senior level marketing role in Singapore is SGD 120,000 - 180,000 per annum. This estimate is based on market research and comparable roles.

Benefits:

• Comprehensive health insurance
• Retirement savings plan with company matching
• Generous time off and leave policies
• On-site amenities and wellness programs

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.

ASSUMPTION: Salary and benefits information is based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically focusing on social media, messaging, and virtual reality platforms.

Company Size: Meta is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Meta was founded in 2004 and has since grown into a multinational corporation with headquarters in Menlo Park, California.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company's technologies help people connect, find communities, and grow businesses.
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Working at Meta offers opportunities to collaborate with talented professionals and contribute to cutting-edge technologies that shape the future of communication.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The SMB Marketing Manager, APAC will report to the International Marketing – Business Marketing team and collaborate with various stakeholders, including product marketers, country marketing managers, and sales leaders.

Work Arrangement: This is an on-site position based in Singapore, with occasional remote work possible for meetings and events.

Growth Opportunities:

• Potential to expand the role's scope based on performance and business needs.
• Opportunities to work on high-impact projects and gain exposure to senior leadership.
• Chance to develop skills in cross-functional collaboration and stakeholder management.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Meta's Singapore office is a modern, collaborative workspace with on-site amenities and wellness programs.

Office Location(s): 38 Beach Rd, Singapore 189767

Geographic Context:

• Singapore is a global hub for technology, finance, and business, offering a vibrant and multicultural work environment.
• The city-state has a tropical climate and offers a high quality of life, with excellent education, healthcare, and leisure facilities.
• Singapore's strategic location makes it an ideal base for managing marketing initiatives across the APAC region.

Work Schedule: Standard office hours with occasional overtime required to meet project deadlines. The role may involve travel to other APAC locations for events and meetings.

ASSUMPTION: Working in Singapore offers a unique blend of cultural diversity, professional opportunities, and a high standard of living.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• In-depth behavioral and skills-based interviews with cross-functional stakeholders
• Final interview with the hiring manager or a panel of senior leaders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Cross-functional collaboration and stakeholder management
• Cultural fit and alignment with Meta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the APAC market and Meta's platforms in your application materials.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Meta's company culture and values to show your fit and enthusiasm for the role.

ATS Keywords: Marketing Management, Brand Management, Program Management, Integrated Marketing Campaigns, Stakeholder Management, Content Development, Digital Marketing, Communication Skills, Data Analysis, Customer Insights, Agile Methodologies, Cross-Functional Collaboration, Event Management, Media Campaigns, Product Marketing, Strategy Development

ASSUMPTION: The application process for this role is competitive, and demonstrating your relevant experience and skills will be crucial for success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Sprout Social)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together.
• Focus on impact and long-term thinking.
• Be bold, take risks, and learn from failure.

Work Style:

• Collaborative and cross-functional
• Agile and adaptable
• Data-driven and results-oriented

Self-Assessment Questions:

• How do you embody Meta's mission to build the future of human connection?
• Can you provide an example of a time when you took a bold risk and learned from failure?
• How do you approach collaborating with cross-functional stakeholders to achieve common goals?

ASSUMPTION: Candidates who demonstrate a strong alignment with Meta's values and work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities across the APAC region.
• Adapting to a fast-paced, changing environment with tight deadlines.
• Balancing strategic thinking with hands-on execution.
• Working across different time zones and cultures.

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Regional Marketing Manager or APAC Marketing Manager position, but with a specific focus on SMB audiences and Meta's platforms.
• Compared to other marketing roles, this position offers a unique blend of strategic and tactical responsibilities, as well as the opportunity to work on high-impact projects.
• Career progression may include moving into a more senior marketing leadership role or specializing in a specific aspect of marketing, such as product marketing or brand management.

ASSUMPTION: Understanding the differences between this role and similar positions can help candidates determine if this opportunity aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive adoption of a new Meta platform feature among SMB users.
• Collaborating with in-country marketing teams to create localized content and assets for a global marketing initiative.
• Analyzing customer data to identify trends and insights, and using this information to inform marketing strategy and tactics.

ASSUMPTION: These sample projects illustrate the types of responsibilities and challenges the SMB Marketing Manager, APAC may face in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for Meta's platforms in the APAC region?
• Can you describe the team structure and dynamics for this role?
• How does Meta support the professional development and growth of its marketing employees?
• What are the key priorities for this role in the first 90 days?
• How does Meta approach cross-functional collaboration and stakeholder management?

ASSUMPTION: Asking these questions can help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview.
• Research Meta's company culture and values to show your fit and enthusiasm for the role.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.