Social Account Director

📌 Core Information

🔹 Job Title: Social Account Director

🔹 Company: Dentsu Creative

🔹 Location: Manchester - Bonded Warehouse, United Kingdom

🔹 Job Type: Full-Time, Fixed Term Contract (Fixed Term)

🔹 Category: Advertising & Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Leading multiple social accounts and managing teams to deliver best-in-class social content and channel management.
• Overseeing content creation, community management, and ensuring alignment with brand strategy and campaign planning.
• Managing client relationships and campaign budgets, while collaborating with integrated teams across the Dentsu network.
• Bringing extensive experience in social media management and a deep understanding of various social platforms.
• Contributing to new business efforts and collaborating on pitches.

ASSUMPTION: This role requires a well-rounded social media professional with a strong background in strategy, content creation, and client management. The ideal candidate will be comfortable working in a fast-paced, integrated agency environment and have experience managing significant budgets.

📋 Key Responsibilities

✅ Lead multiple social accounts, taking the client lead role and managing the team to deliver best-in-class social content and channel management.

✅ Manage social retainers and campaign planning, delivering to agreed deadlines.

✅ Oversee content creation from ideation to production, as well as community management to ensure all content/copy aligns to brand look and feel and tone of voice.

✅ Work closely with strategy and creative teams to ensure all social content aligns to overall brand strategy, as well as plan future social campaigns.

✅ Oversee content measurement by compiling benchmarks and KIPs and working with the social team to report on a monthly and quarterly basis.

✅ Manage client and campaign budgets to ensure work is commercially viable.

✅ Work within an integrated team across the Dentsu network to align social plans with media, influencer, PR, etc.

ASSUMPTION: The successful candidate will have a proven track record in leading social media accounts, managing teams, and delivering high-quality content that meets client objectives and aligns with brand strategy.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Extensive experience (5-10 years) in a similar position, with a focus on social media strategy, content creation, community management, and client management.

Required Skills:

• Expertise in social media strategy, content creation, community management, content boosting, and reporting.
• Proficient experience with social media platforms (Facebook Business Manager, TikTok for Business, Twitter Ads, etc.) and social media tools (Brandwatch, Sprinklr, Falcon, Sprout Social, etc.).
• Strong client management skills and experience managing significant budgets.
• Ability to work collaboratively and build relationships with internal stakeholders and clients.
• Understanding of new business and experience collaborating on pitches.

Preferred Skills:

• Experience working with integrated teams across media, influencer, PR, and eCRM channels.
• Familiarity with data analysis and measurement tools.
• Knowledge of the latest developments and trends in social media.

ASSUMPTION: Candidates should have a strong portfolio demonstrating their social media expertise and a proven track record of delivering successful campaigns.

💰 Compensation & Benefits

Salary Range: £55,000 - £65,000 per annum (AI-estimated based on industry standards for the role, experience level, and location)

Benefits:

• 12-month maternity cover contract
• Flexible working arrangements (currently in the office every Monday and Tuesday)
• Competitive salary and benefits package that can be tailored to individual needs

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Social Account Director role in the United Kingdom. The actual salary may vary depending on the candidate's experience and the company's internal salary structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: 1901 (as a holding company for Dentsu Inc.)

Company Description:

• Dentsu Creative is dentsu's sole global creative network, delivering ideas that create culture, shape society, and invent the future.
• The company is focused on sustainable brand transformation through the magic of applied creativity.
• Dentsu Creative is integrated with Dentsu's Media and Merkle networks, offering a full range of marketing services.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative
• Innovation
• Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu Creative is a global creative network with a strong focus on integration and collaboration across its various networks. The company is committed to delivering innovative, effective, and sustainable creative solutions for its clients.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Social Media Director and may oversee junior social media team members.

Work Arrangement: Hybrid (2 office days per week, with flexible working arrangements)

Growth Opportunities:

• Progression to a senior leadership role within the social media team or across the wider creative network.
• Expanding skills and expertise through working on diverse client accounts and collaborating with integrated teams.
• Opportunities to contribute to new business efforts and pitch work.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop their skills, take on more responsibility, and progress their career within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Manchester - Bonded Warehouse, United Kingdom

Geographic Context:

• The office is located in the vibrant and growing digital and creative hub of Manchester, with a thriving cultural scene and strong business community.
• The office is easily accessible by public transportation and offers nearby amenities and parking options.
• The region is home to a diverse range of industries, including finance, technology, and retail, providing ample opportunities for networking and collaboration.

Work Schedule: Full-time, 40 hours per week, with flexible working arrangements (currently in the office every Monday and Tuesday)

ASSUMPTION: The Manchester office offers a dynamic and collaborative work environment, with easy access to local amenities and a strong business community.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the social media team
• Final interview with the social media director or another senior stakeholder

Key Assessment Areas:

• Social media strategy and planning
• Content creation and community management
• Client management and budget oversight
• Collaboration and teamwork
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant social media experience and skills.
• Include specific examples of successful social media campaigns you've worked on and the results you achieved.
• Demonstrate your understanding of the role and the company by referencing specific aspects of the job description and company values in your application.

ATS Keywords: Social Media Strategy, Content Creation, Community Management, Client Management, Budget Management, Social Media Tools, Influencer Marketing, Paid Social, Measurement and Analysis, Collaboration, Brand Strategy, Campaign Planning, Creative Best Practices, Social Platforms

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's social media expertise, client management skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Facebook Business Manager
• TikTok for Business
• Twitter Ads
• Pinterest Ads
• Snap Ads
• LinkedIn Campaign Manager
• Brandwatch
• Sprinklr
• Falcon
• Sprout Social

ASSUMPTION: The successful candidate will have experience working with a range of social media platforms and tools, and be comfortable learning and adapting to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Courage
• Accountability

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Data-driven and results-focused
• Innovative and creative

Self-Assessment Questions:

• How do you embody the company's values in your daily work?
• Describe a time when you had to adapt to a significant change in a social media campaign or strategy. How did you handle it, and what was the outcome?
• How do you approach working collaboratively with integrated teams across different disciplines?

ASSUMPTION: Dentsu Creative values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and ideas to the table. Candidates should be prepared to demonstrate their alignment with the company's values and work style in their application and interviews.

⚠️ Potential Challenges

• Managing multiple client accounts and teams simultaneously, requiring strong organizational skills and time management.
• Keeping up with the fast-paced and ever-changing social media landscape, requiring continuous learning and adaptation.
• Working within a large, integrated agency network, requiring effective collaboration and communication across different teams and disciplines.
• Managing significant budgets and ensuring commercial viability, requiring strong financial acumen and attention to detail.

ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience, skills, and strong organizational capabilities.

📈 Similar Roles Comparison

• This role differs from other social media management positions in its focus on leading multiple accounts and managing teams, as well as its integration within a larger creative network.
• Social media roles within the advertising industry tend to be fast-paced and dynamic, requiring strong adaptability and continuous learning.
• Career progression in this role may involve moving into a senior leadership position within the social media team or across the wider creative network.

ASSUMPTION: This role offers a unique opportunity to lead multiple social media accounts and manage teams within an integrated creative network, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a comprehensive social media strategy for a major consumer brand, including content creation, community management, and paid social advertising.
• Managing a team to deliver a successful social media campaign for a B2B client, driving brand awareness and lead generation through targeted content and engagement.
• Collaborating with integrated teams to create a cohesive and effective social media presence for a new product launch, aligning with overall brand strategy and campaign objectives.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, highlighting the importance of strategic planning, content creation, team management, and collaboration with integrated teams.

❓ Key Questions to Ask During Interview

• Can you describe the typical social media landscape for the clients I would be working with in this role?
• How does the social media team collaborate with other departments and disciplines within the agency?
• What opportunities are there for professional development and growth within this role and the wider creative network?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful social media campaign that the agency has executed recently, and what made it effective?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Manchester---Bonded-Warehouse/Social-Account-Director_R1091927
• Tailor your resume and cover letter to highlight your relevant social media experience and skills, referencing specific aspects of the job description and company values.
• Prepare examples of successful social media campaigns you've worked on, demonstrating your strategic planning, content creation, and team management abilities.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.