Social Analytics Manager, Global Social Media, Communications

📌 Core Information

🔹 Job Title: Social Analytics Manager, Global Social Media, Communications

🔹 Company: Amazon

🔹 Location: Seattle, Washington, United States

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analytics & Insights, 📣 Marketing Communications (MarCom)

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Leading the social listening and analytics function within Amazon's Global Social Media team.
• Utilizing data-driven insights to shape social media strategy and business decisions.
• Collaborating cross-functionally to track and analyze social media trends, performance, and audience engagement.
• Employing tools like Excel, Tableau, Sprinklr, and Brandwatch for data tracking and trend analysis.

ASSUMPTION: Assumes this role will leverage data insights to primarily enhance social media strategies that align with broader communication objectives.

📋 Key Responsibilities

✅ Own and evolve global measurement framework for social media performance across 30+ accounts in nine countries.

✅ Translate key business questions into research and analysis, defining data sets for projects.

✅ Manage the team’s goal setting and tracking, presenting results to senior leaders.

✅ Counsel social media managers on data storytelling, metric prioritization, and insight derivation.

✅ Lead social listening efforts to understand audience conversations and engagement opportunities.

✅ Work cross-functionally with analytics and research teams to develop best practices and benchmarks.

✅ Manage the team’s data agency and liaise with in-house operations and technology teams.

✅ Be resourceful and creative in overcoming obstacles and turning challenges into opportunities.

ASSUMPTION: Responsibilities assume an active leadership role that not only guides analytics but also supports strategic social media initiatives.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years in social media analytics or related fields

Required Skills:

• Proficiency in Excel, Tableau, Sprinklr, and Brandwatch
• Strong analytical and data interpretation skills
• Effective communication and project management abilities

Preferred Skills:

• Experience in social listening and audience engagement
• Ability to combine data analysis with strategic content guidance

ASSUMPTION: Assumes candidates have a tech-savvy background with a keen interest in transforming data into actionable social media strategies.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates with relevant experience can expect compensation aligned with industry standards for the Seattle area.

Benefits:

• Comprehensive healthcare options
• Retirement savings plans
• Employee discounts on Amazon products

Working Hours: 40 hours per week with potential flexibility around project needs

ASSUMPTION: Assumes that Amazon offers competitive benefits reflective of its global size and industry position.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, reflecting the company's innovative and tech-driven focus.

Company Size: 10,001+ employees, providing substantial resources and growth opportunities.

Founded: Not specified

Company Description:

• Guided by customer obsession and passion for invention
• Commitment to operational excellence and long-term thinking
• Scope of a large company with the spirit of a startup

Company Specialties:

• e-Commerce
• Retail
• Internet services

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Assumes Amazon's cultural emphasis on customer satisfaction and innovation is integral to the workplace environment.

📊 Role Analysis

Career Level: Mid-level management position requiring a blend of technical and strategic proficiency.

Reporting Structure: Reports to the Global Head of Social Media Comms.

Work Arrangement: Hybrid with on-site presence required, potentially in Seattle or NYC offices.

Growth Opportunities:

• Leadership development through direct team management responsibilities
• Professional growth through collaboration across global teams
• Exposure to innovative data-driven social media strategies

ASSUMPTION: Assumes rapid career advancement supported by Amazon's global network and expansive resources.

🌍 Location & Work Environment

Office Type: Modern corporate headquarters, providing an inspirational work setting.

Office Location(s): Seattle, WA, and New York City, NY

Geographic Context:

• Access to industry networking opportunities in key economic hubs
• Diverse metropolitan environment conducive to creative and professional growth
• Proximity to technology innovators and resources

Work Schedule: Standard business hours with potential for flexibility based on project timelines

ASSUMPTION: Assumes the work environment reflects Amazon's commitment to fostering a dynamic and collaborative atmosphere.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Preliminary phone screening with HR
• Technical and behavioral assessments

Key Assessment Areas:

• Analytical proficiency and data interpretation skills
• Cultural fit with Amazon's innovative ethos
• Communication and leadership capabilities

Application Tips:

• Highlight experience with social media analytics tools
• Showcase problem-solving abilities using data-driven insights
• Prepare examples of past successful social media campaigns

ATS Keywords: Social Media, Analytics, Data Analysis, Excel, Tableau, Social Listening

ASSUMPTION: Assumes a rigorous selection process focusing on technical expertise and cultural alignment with the company.

🛠️ Tools & Technologies

• Excel
• Tableau
• Sprinklr
• Brandwatch

ASSUMPTION: Assumes familiarity with these tools is crucial for succeeding in this analytics-focused role.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence

Work Style:

• Proactive and results-driven approach
• Collaborative and team-oriented mindset
• Adaptability to fast-paced environments

Self-Assessment Questions:

• Am I comfortable leading social media analytics initiatives on a global scale?
• Can I effectively communicate data-driven insights to diverse teams?
• Do I thrive in dynamic, high-energy work settings?

ASSUMPTION: Assumes the ideal candidate is aligned with Amazon's fast-paced, innovative culture focused on customer satisfaction.

⚠️ Potential Challenges

• Navigating complex organizational structures for cross-functional projects
• Keeping pace with rapid changes in social media trends
• Integrating analytics across diverse global platforms
• Balancing strategic planning with precise data analysis

ASSUMPTION: Assumes successful candidates will need to be adaptable and forward-thinking to address these challenges effectively.

📈 Similar Roles Comparison

• Analyzing different industries' social media strategies may yield diverse insights
• Comparing roles can highlight unique operational challenges in a global context
• Understanding broader market practices can enhance strategic acumen

ASSUMPTION: Assumes that exposure to various industry roles will deepen understanding of multifaceted social media strategies.

📝 Sample Projects

• Revolutionized social media strategy through comprehensive trend analysis
• Enhanced brand engagement with data-driven content adjustments
• Optimized multi-platform campaigns based on audience insights

ASSUMPTION: Assumes candidates will engage with projects that significantly influence Amazon's global social media footprint.

❓ Key Questions to Ask During Interview

• What specific social media platforms are prioritized by Amazon?
• How does Amazon measure the impact of its social media efforts?
• What data tools are considered most effective for this role?
• How does this role interact with other communication and marketing teams?
• What opportunities for professional development are available in this role?

ASSUMPTION: Assumes candidates will want to inquire about the integration of their role with broader organizational strategies and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare and update your resume highlighting relevant analytics experience
• Research Amazon's social media presence and recent campaigns
• Anticipate demonstrating hands-on experience with specified tools during interviews
• Follow up within 1-2 weeks post application for updates

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.