Social and Content Editor

📌 Core Information

🔹 Job Title: Social and Content Editor

🔹 Company: KingMakers

🔹 Location: Cape Town, Western Cape, South Africa

🔹 Job Type: Hybrid (On-site with remote flexibility)

🔹 Category: Marketing & Communications

🔹 Date Posted: April 25, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Remote work available)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a dynamic social media content strategy aligned with the SuperSportBet brand and marketing goals.
• Creating and curating high-quality, betting-related content across multiple platforms to engage sports betting audiences.
• Monitoring and analyzing social media performance to optimize content strategy and improve key metrics.
• Collaborating with cross-functional teams to create visually compelling and high-impact social media campaigns.
• Managing and executing paid social media campaigns to drive engagement and acquisition.

ASSUMPTION: This role requires a strong understanding of sports betting culture, terminology, and audience behavior. Candidates should have a passion for sports and a keen interest in live sporting events.

📋 Key Responsibilities

✅ Develop and execute a dynamic social media content strategy in alignment with the SuperSportBet brand and marketing goals.

✅ Create and curate high-quality, betting-related content, including posts, graphics, short-form videos, and live updates across platforms like Facebook, Twitter, Instagram, TikTok, and YouTube.

✅ Engage with the online sports betting community, responding to comments, messages, and trends in real time to enhance brand interaction.

✅ Monitor and analyze social media performance using analytics tools to optimize content strategy and improve key metrics such as engagement, reach, and conversion.

✅ Stay ahead of social media trends, sports events, and betting industry developments to ensure timely and relevant content.

✅ Collaborate with the design and content teams to create visually compelling and high-impact social media campaigns.

✅ Work closely with the brand, marketing, and performance teams to align social media efforts with broader business objectives.

✅ Manage and execute paid social media campaigns to drive engagement and acquisition.

✅ Identify and collaborate with influencers, sports personalities, and brand ambassadors to amplify SuperSportBet’s presence.

ASSUMPTION: This role requires the ability to work in a fast-paced environment and react quickly to trending topics in sports and betting.

🎯 Required Qualifications

Education: A relevant bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-4 years of experience as a social media specialist or similar role, ideally within sports, gaming, or betting industries.

Required Skills:

• Proven experience in social media management, with a strong portfolio showcasing creative and engaging content.
• Deep understanding of sports betting culture, terminology, and audience behavior.
• Proficiency in using social media platforms, scheduling tools, and analytics (e.g., Meta Business Suite, Canva, CapCut, Twitter Analytics, TikTok Creator Studio, Hootsuite, or Sprout Social).
• Strong copywriting and communication skills, with the ability to create compelling, on-brand content.
• Ability to analyze social media data and translate insights into action.
• Knowledge of social media advertising, including campaign setup, audience targeting, and performance tracking.

Preferred Skills:

• Experience with video editing software for creating and editing short-form videos (e.g., iMovie, Adobe Premiere Pro, or Final Cut Pro).
• Fluency in additional languages, particularly those relevant to the African betting market.

ASSUMPTION: Candidates with experience in content creation, community management, or digital marketing may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is R350,000 - R450,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level social media specialists in the Cape Town area.

Benefits:

• Health insurance and medical aid contributions.
• Retirement fund contributions.
• Employee wellness programs and initiatives.
• Opportunities for professional development and training.
• Flexible working hours and remote work options.

Working Hours: The role requires working standard office hours, Monday to Friday, with flexibility to work additional hours during major sporting events or as needed to ensure timely content delivery.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications, experience, and the company's final assessment.

📌 Applicant Insights

🔍 Company Context

Industry: KingMakers operates in the competitive and dynamic gambling facilities and casinos industry, focusing on sports betting and online gaming.

Company Size: With 51-200 employees, KingMakers is a mid-sized company where applicants can expect a collaborative and agile work environment.

Founded: KingMakers was founded in 2023, making it a relatively new player in the South African betting market.

Company Description:

• KingMakers is the official account of SuperSportBet, a betting platform that offers a wide range of sports betting options, live betting, and virtual sports.
• The company aims to provide an engaging and user-friendly betting experience, with a focus on responsible gambling and customer satisfaction.
• KingMakers is committed to fostering a diverse and inclusive work environment, with a strong emphasis on employee growth and development.

Company Specialties:

• Sports betting and online gaming.
• Social media management and content creation.
• Customer engagement and community building.
• Data-driven decision making and performance analysis.

Company Website: https://www.supersportbet.com

ASSUMPTION: KingMakers' focus on social media engagement and customer interaction makes this role an excellent fit for candidates with strong communication skills and a passion for sports and betting.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in social media management or a related field.

Reporting Structure: The Social and Content Editor will report directly to the Head of Marketing or a similar role, collaborating closely with cross-functional teams, including design, content, brand, and performance teams.

Work Arrangement: This hybrid role combines on-site work at the Cape Town office with remote work flexibility, allowing for a balance between collaboration and independent work.

Growth Opportunities:

• As KingMakers continues to grow, there may be opportunities for the Social and Content Editor to take on additional responsibilities or move into a management role.
• The company's focus on employee development may provide opportunities for training and professional growth.
• Expanding one's skills in content creation, community management, or digital marketing may open up new career paths within the organization.

ASSUMPTION: The dynamic nature of the betting industry and KingMakers' commitment to innovation and growth create ample opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: KingMakers' Cape Town office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 51 Wale Street, Cape Town, Western Cape 8001, ZA

Geographic Context:

• Cape Town is a vibrant, multicultural city known for its natural beauty, diverse food scene, and rich history.
• The Western Cape province is home to a thriving tech and startup ecosystem, with numerous networking opportunities and industry events.
• South Africa's betting industry is regulated and growing, with a strong focus on responsible gambling and customer protection.

Work Schedule: The role follows a standard Monday to Friday workweek, with flexible hours and the option to work remotely as needed.

ASSUMPTION: Cape Town's diverse cultural landscape and vibrant sports scene make it an ideal location for a social media specialist focused on sports betting.

💼 Interview & Application Insights

Typical Process:

• Online application review and shortlisting.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth interview with the hiring manager and relevant team members to discuss the role, responsibilities, and expectations.
• Skills assessment or case study to evaluate the candidate's ability to create engaging social media content and analyze performance data.
• Final interview with the Head of Marketing or a similar role to discuss career growth and company culture.

Key Assessment Areas:

• Candidates' understanding of sports betting culture, terminology, and audience behavior.
• Portfolio and case studies showcasing creative and engaging social media content.
• Ability to analyze social media data and translate insights into actionable strategies.
• Communication skills and cultural fit with KingMakers' values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in social media management, content creation, and community engagement.
• Include a portfolio or case studies showcasing your ability to create compelling, on-brand content for sports betting audiences.
• Prepare for interview questions that assess your understanding of sports betting culture, industry trends, and data-driven decision making.
• Research KingMakers' company culture, values, and recent campaigns to demonstrate your enthusiasm for the role and the brand.

ATS Keywords: Social media management, content creation, engagement strategies, analytics tools, video editing, copywriting, community engagement, trend analysis, collaboration, paid campaigns, influencer collaboration, sports knowledge, creative skills, fast-paced environment, audience targeting, performance tracking

ASSUMPTION: KingMakers' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a strong emphasis on creativity, communication, and data-driven decision making.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Twitter, Instagram, TikTok, YouTube.
• Social media management and analytics tools: Meta Business Suite, Hootsuite, Sprout Social, Twitter Analytics, TikTok Creator Studio.
• Graphic design and video editing tools: Canva, CapCut, Adobe Creative Suite (optional).
• Project management and collaboration tools: Asana, Trello, Microsoft Teams, Google Workspace.

ASSUMPTION: Candidates should be comfortable using a range of social media management, analytics, and creative tools to optimize content strategy and performance.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports and betting.
• Creativity and innovation in content creation.
• Data-driven decision making and continuous improvement.
• Collaboration and teamwork across departments.
• Responsible gambling and customer focus.

Work Style:

• Agile and adaptable, with the ability to work in a fast-paced environment.
• Strong communication and collaboration skills, with a focus on teamwork and cross-functional collaboration.
• Proactive and self-motivated, with a strong sense of initiative and ownership.
• Analytical and data-driven, with a keen eye for detail and a passion for performance optimization.

Self-Assessment Questions:

• Do you have a deep understanding of sports betting culture, terminology, and audience behavior?
• Are you comfortable working in a fast-paced, dynamic environment and reacting quickly to trending topics in sports and betting?
• Do you have strong communication skills and the ability to create compelling, on-brand content for sports betting audiences?
• Are you comfortable using a range of social media management, analytics, and creative tools to optimize content strategy and performance?

ASSUMPTION: KingMakers values candidates who are passionate about sports and betting, creative and innovative in their approach to content creation, and data-driven in their decision-making processes.

⚠️ Potential Challenges

• The fast-paced nature of the role may require working additional hours during major sporting events or as needed to ensure timely content delivery.
• The competitive and dynamic nature of the betting industry may present challenges in maintaining a strong brand presence and audience engagement.
• Candidates may face challenges in staying up-to-date with the latest social media trends, sports events, and betting industry developments.
• The role may require working with tight deadlines and managing multiple projects simultaneously.

ASSUMPTION: These challenges can be mitigated through strong project management skills, effective time management, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional social media roles, this position requires a deep understanding of sports betting culture, terminology, and audience behavior.
• Candidates should expect to work in a fast-paced, dynamic environment and react quickly to trending topics in sports and betting.
• Career progression in this role may involve moving into a management position, focusing on team leadership, strategy development, or specializing in a specific aspect of social media management.

ASSUMPTION: This role offers a unique opportunity for social media specialists with a passion for sports and betting to apply their skills in a dynamic and engaging environment.

📝 Sample Projects

• Developing and executing a social media content strategy for a major sporting event, such as the FIFA World Cup or the Olympics.
• Creating and curating high-quality, betting-related content for a specific sports event, such as the Premier League or the UEFA Champions League.
• Managing and executing a paid social media campaign to drive engagement and acquisition during a major sports tournament or event.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Social and Content Editor in this role.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to responsible gambling and customer protection?
• How does KingMakers support employee growth and development in this role?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?
• How does the Social and Content Editor collaborate with other departments, such as design, content, brand, and performance teams?
• What are the most significant challenges facing the betting industry in South Africa, and how does KingMakers address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the betting industry, as well as their ability to think critically and ask insightful questions.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.workable.com/view/ngyXVvsFnxFhaEB7tfi3mW/hybrid-social-and-content-editor-in-cape-town-at-kingmakers
• Tailor your resume and cover letter to highlight your relevant experience in social media management, content creation, and community engagement.
• Include a portfolio or case studies showcasing your ability to create compelling, on-brand content for sports betting audiences.
• Prepare for interview questions that assess your understanding of sports betting culture, industry trends, and data-driven decision making.
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.