Social and Digital Content Marketer

📌 Core Information

🔹 Job Title: Social and Digital Content Marketer

🔹 Company: Equity Methods

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive social media and digital marketing strategies
• Creating engaging, platform-specific content for various audiences
• Managing social media campaigns and optimizing performance
• Collaborating with the team to drive broader content initiatives
• Analyzing key performance indicators (KPIs) and providing actionable insights

ASSUMPTION: This role requires a strong focus on creativity, analytics, and collaboration to drive successful digital marketing campaigns.

📋 Key Responsibilities

✅ Conceptualize, develop, implement, and manage comprehensive social media and digital marketing strategies aligned with business objectives across LinkedIn, Instagram, and other platforms.

✅ Create clever, engaging, platform-specific content (text, image, video, interactive) for B2B and prospective employee audiences, and manage a social media content calendar.

✅ Plan, execute, and optimize social media campaigns for LinkedIn, Instagram, and other channels, and respond positively to followers to foster a professional brand image online.

✅ Work collaboratively with the team to capture ideas and drive broader content, distribution, and website initiatives forward, ensuring high visibility and deep resonance.

✅ Track, analyze, and report on key performance indicators (KPIs) for all social media and digital marketing campaigns using analytics tools to provide actionable insights and optimize performance.

✅ Implement SEO best practices to improve organic search rankings and website traffic, and use SEM campaign management and optimization where needed.

✅ Stay on top of trends, emerging technologies, new platform features, and competitor activities to ensure the company stays relevant, and proactively recommend and implement innovative approaches.

✅ Use time, financial, and other resources effectively and respectfully, working collaboratively with designers, consulting team members, and other personnel.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong emphasis on data-driven decision-making and continuous learning.

🎯 Required Qualifications

Education: A bachelor's degree or higher in a relevant subject, or equivalent experience and skill.

Experience:

• Minimum of 3-5 years of professional experience in a social media and digital marketing communications role with a significant writing component.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• Experience with email marketing automation (e.g., Mailchimp, Hubspot), CRM systems (e.g., Salesforce), and social media management tools (e.g., Later).
• Hands-on experience with a minimum of two major social media platforms (Instagram, TikTok, Facebook, X, LinkedIn, YouTube). Some exposure to Google Ads and at least one social advertising platform.
• Proficiency in marketing analytics tools (e.g., Google Analytics) and experience with A/B testing.

Required Skills:

• Excellent written and verbal communication skills with a special knack for identifying an intriguing plotline and/or highlighting what others would find useful.
• Experience digesting technical material and making it easy to understand. Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Superior project management, organization, and prioritization. Able to drive multiple projects simultaneously to a close.
• Creative thinker with exquisite taste and an excellent sense of humor.
• Ability to work independently or collaboratively with a high degree of initiative. The kind of person who smart, nice, proactive colleagues seek out.
• Knowledge of SEO/SEM principles and best practices.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Experience with content creation tools (e.g., Canva, Adobe Creative Suite). Discernment in when to use images and when to use words.
• Familiarity with content management systems (CMS) like WordPress.
• Efficiency with capturing usable photos and video with consumer-grade devices.

Preferred Skills:

• Experience in B2B and/or professional services is a plus. Employer branding experience is a plus. PR experience is a plus.
• Understanding of how social media can be leveraged as a search and discovery tool.
• Prior experience bridging online activity and offline relationships.

ASSUMPTION: Candidates with experience in B2B marketing and a strong portfolio showcasing their creative and analytical skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Specialist role in Scottsdale, Arizona)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Equity Methods is a finance, accounting, and human capital consulting firm that specializes in equity compensation, financial reporting, and HR advisory services. The company operates in the professional services industry, serving a wide range of clients, including publicly traded companies.

Company Size: Equity Methods has 51-200 employees, providing a mid-sized company environment that offers opportunities for growth and collaboration.

Founded: Equity Methods was founded in 1998 and has since grown to serve hundreds of clients, including 45 Fortune 100 companies.

Company Description:

• Equity Methods is a finance, accounting, and human capital consulting firm that embraces the synergistic role of technology and expertise in creating client impact.
• The company delivers impact-rich services across three core practice groups: financial reporting, valuation services, and HR advisory.
• Equity Methods seeks to combine the best of a large professional services firm with the best of an entrepreneurial, technology-enabled company.

Company Specialties:

• Equity compensation
• Fair value measurement
• Financial reporting
• ASC 718 & IFRS 2
• Relative TSR awards
• Pre-grant modeling & design
• Relative TSR payout tracking
• Monte Carlo simulation
• Black-Scholes input derivation
• Performance-based compensation
• Cash awards
• and Pay Equity

Company Website: http://www.equitymethods.com

ASSUMPTION: Equity Methods is a well-established consulting firm with a strong reputation in its industry, offering a supportive work environment that values collaboration and expertise.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in social media and digital marketing.

Reporting Structure: The Social and Digital Content Marketer will report directly to the Marketing Manager and collaborate with various teams, including consulting, design, and other personnel.

Work Arrangement: This is an on-site role, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.

Growth Opportunities:

• Advancement to a senior marketing role within the company
• Expanding expertise in equity compensation, financial reporting, or HR advisory services
• Potential to lead or mentor junior team members

ASSUMPTION: This role offers opportunities for professional growth and development within the company, as well as the chance to work on a variety of projects and collaborate with diverse teams.

🌍 Location & Work Environment

Office Type: Equity Methods has a single office location in Scottsdale, Arizona.

Office Location(s): 17800 N. Perimeter Dr., Suite 200, Scottsdale, AZ 85255, US

Geographic Context:

• Scottsdale is a city in the Greater Phoenix metropolitan area of Arizona, known for its high-end resorts, golf courses, and upscale shopping.
• The office is located in a business park with easy access to major highways and nearby amenities.
• The area offers a mix of urban and suburban living, with a variety of housing options and a strong job market.

Work Schedule: The work schedule is typically Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for remote work depending on the company's policies and the candidate's needs.

ASSUMPTION: The work environment at Equity Methods is collaborative and supportive, with a focus on professional development and growth.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Marketing Manager to discuss the role, responsibilities, and qualifications
• Skills assessment or case study to evaluate creative and analytical abilities
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Creativity and innovation in content creation
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Understanding of SEO/SEM principles and best practices
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your work, demonstrating your creativity and analytical skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities, teamwork, and adaptability

ATS Keywords: Social media marketing, digital marketing, content creation, SEO, SEM, analytics, project management, communication, creative thinking, collaboration, email marketing, CRM systems, content management systems, video production, trend analysis, problem-solving

ASSUMPTION: The application process at Equity Methods is designed to assess the candidate's skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Social media management tools (e.g., Later, Hootsuite, Buffer)
• Email marketing automation (e.g., Mailchimp, Hubspot)
• CRM systems (e.g., Salesforce)
• Content creation tools (e.g., Canva, Adobe Creative Suite)
• Analytics tools (e.g., Google Analytics)
• SEO/SEM tools (e.g., SEMrush, Ahrefs, Google Ads)
• Project management tools (e.g., Asana, Trello, Monday.com)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in digital marketing and social media management.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Collaboration
• Innovation
• Client focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Client-focused and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you have a strong understanding of SEO/SEM principles and best practices?
• Are you comfortable working independently and taking initiative on projects?
• Do you have experience digesting technical material and making it easy to understand?
• Are you able to manage multiple projects simultaneously and meet deadlines?
• Do you have a strong sense of humor and a positive attitude?

ASSUMPTION: Equity Methods values candidates who are collaborative, data-driven, creative, and client-focused, with a strong work ethic and a positive attitude.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with industry trends and emerging technologies
• Balancing creativity and analytics in content creation and campaign optimization
• Collaborating effectively with various teams and stakeholders
• Adapting to changes in company priorities or market conditions

ASSUMPTION: These challenges can be overcome with strong project management skills, continuous learning, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• This role is similar to a Marketing Specialist or Digital Marketing Specialist position, with a focus on social media and content creation
• Unlike other marketing roles, this position requires a strong understanding of SEO/SEM principles and best practices
• Career progression in this role may lead to senior marketing positions or specialized roles within the company

ASSUMPTION: This role offers a unique blend of creativity, analytics, and collaboration, with opportunities for professional growth and development within the company.

📝 Sample Projects

• Developing and executing a comprehensive social media marketing campaign for a new product launch
• Creating a series of engaging, platform-specific content pieces to promote a company event or webinar
• Optimizing SEO/SEM campaigns to improve organic search rankings and website traffic for a key landing page

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven optimization and analysis.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing team currently, and how can this role help address them?
• How does this role collaborate with other teams within the company, such as consulting or design?
• What opportunities are there for professional growth and development within the company?
• How does Equity Methods support work-life balance for its employees?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work that showcase your creativity and analytical skills
• Prepare for behavioral interview questions that focus on your problem-solving abilities, teamwork, and adaptability
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.