Social and Digital Marketing Lead

📌 Core Information

🔹 Job Title: Social and Digital Marketing Lead

🔹 Company: JBS Australia

🔹 Location: Sydney, New South Wales, Australia

🔹 Job Type: On-site

🔹 Category: 🌐 Digital Marketing

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 5-10

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Managing and executing digital strategy for the Primo brand focused on both B2C and B2B segments
• Creating and extending digital campaigns to boost brand awareness and customer engagement
• Overseeing social media strategies and optimizing content for various digital platforms
• Coordinating with internal and external partners to align brand initiatives

ASSUMPTION: The role involves a combination of strategic planning and hands-on execution, given its emphasis on managing both strategy and implementation across multiple platforms.

📋 Key Responsibilities

✅ Develop and execute tailored digital marketing strategies for consumer and food service audiences

✅ Build a long-term content calendar for social platforms aligned with key initiatives

✅ Create, curate, and manage a wide range of digital content

✅ Oversee and grow the brand's social media presence

✅ Engage with communities to respond to inquiries and build relationships

✅ Plan, implement, and monitor digital marketing campaigns

✅ Optimize website content for SEO and improve visibility

✅ Track performance metrics and refine strategies

✅ Work closely with internal teams and collaborate with external partners

ASSUMPTION: Responsibilities are comprehensive, indicating the need for a candidate with robust experience in end-to-end digital marketing management within a dynamic environment.

🎯 Required Qualifications

Education: Degree in marketing, business, or commerce

Experience: 6+ years in a similar role within the FMCG sector

Required Skills:

• Digital Marketing
• Content Creation
• SEO
• Social Media Management
• Analytics

Preferred Skills:

• Creative thinking with a focus on translating insights into action
• Effective communication and storytelling

ASSUMPTION: Qualifications emphasize practical experience over extensive formal credentials, focusing on industry-specific experience in FMCG.

💰 Compensation & Benefits

Salary Range: Not specified - typically competitive within the FMCG industry

Benefits:

• Reward & Recognition program
• Access to novated leasing options
• Health insurance and retail discounts

Working Hours: 40 hours per week with potential for variability based on campaign demands

ASSUMPTION: Compensation aligns with industry standards, with benefits supporting professional and personal well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Manufacturing

Company Size: 10,001+ employees, indicating a large-scale operation with diverse opportunities

Founded: Australian operations acquired in 2007

Company Description:

• Largest and most respected meat and food processing company in Australia
• Strong portfolio of leading branded products
• Extensive domestic and international market reach

Company Specialties:

• Food Processing
• Value-Added Branded Products
• Pork and Protein Snacks Production

Company Website: http://www.jbssa.com.au

ASSUMPTION: The company provides a stable and innovative work environment with potential for career advancement due to its global reach.

📊 Role Analysis

Career Level: Senior-level requiring strategic leadership and execution abilities

Reporting Structure: Likely to report to a Marketing Director or Senior Marketing position

Work Arrangement: Primarily on-site with possible flexibility for remote strategizing

Growth Opportunities:

• Leadership and management roles within the marketing department
• Opportunities to spearhead innovative digital marketing initiatives
• Potential for personal brand development within a respected market leader

ASSUMPTION: Career progression is available, especially for high performers who innovate within the role.

🌍 Location & Work Environment

Office Type: On-site office space in a dynamic urban environment

Office Location(s): Chullora, Sydney, NSW

Geographic Context:

• Located in a major urban area facilitating access to a network of industry professionals
• Well-connected by public transit and major roadways
• A vibrant city atmosphere with convenient access to cultural and recreational activities

Work Schedule: Standard business hours with required flexibility for campaign coverage

ASSUMPTION: The role benefits from a collaborative and resource-rich office environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission via company website
• Initial screening call with HR
• Technical interview with marketing team

Key Assessment Areas:

• Strategic thinking and problem-solving in digital marketing
• Creativity and innovation in content creation
• Leadership and team collaboration capabilities

Application Tips:

• Highlight relevant industry experience and specific digital marketing successes
• Prepare a portfolio demonstrating successful online campaigns
• Research JBS Australia’s current market presence and digital initiatives

ATS Keywords: Digital Marketing, Content Strategy, SEO, B2B Marketing, B2C Marketing, Social Media Management

ASSUMPTION: The application process is rigorous, focusing on technical skills and cultural fit within a high-performing marketing team.

🛠️ Tools & Technologies

• Google Analytics
• Social Media Management Platforms (e.g., Hootsuite, Buffer)
• Email Marketing Tools

ASSUMPTION: Proficiency in these tools is assumed necessary for effective campaign management and performance analysis.

👔 Cultural Fit Considerations

Company Values:

• Commitment to quality products and community collaboration
• Emphasis on personal growth and teamwork
• Pursuit of operational excellence and innovation

Work Style:

• Collaborative teamwork environment
• Open communication and idea sharing
• Results-oriented with a focus on strategic innovation

Self-Assessment Questions:

• Am I passionate about digital marketing in the food industry?
• Can I adapt strategies for varied audience types (B2C and B2B)?
• Do I thrive in a high-pressure, result-focused workplace?

ASSUMPTION: Culture is key at JBS Australia, and alignment with their values is critical for success and satisfaction in this role.

⚠️ Potential Challenges

• Managing diverse digital campaigns across multiple platforms
• Balancing strategic planning with hands-on execution
• Adapting to rapidly changing market trends
• Ensuring consistency in brand messaging across B2C and B2B channels

ASSUMPTION: Challenges are inherent in maintaining dynamic digital strategies that align with evolving company goals and market demands.

📈 Similar Roles Comparison

• Similar roles in other FMCG companies may involve a narrower focus either on B2B or B2C.
• This position offers a unique blend of strategic and creative responsibilities.
• The role entails wider oversight compared to typical digital marketing managers due to the dual market segment focus.

ASSUMPTION: The dual focus on B2C and B2B segments is a distinguishing feature, demanding broader skills and versatility.

📝 Sample Projects

• Developing a digital campaign for a new ham product launch
• Executing a targeted SEO strategy to improve search visibility for seasonal promotions
• Managing a cross-platform influencer campaign to increase brand presence

ASSUMPTION: Sample projects exemplify the diverse and challenging nature of tasks expected in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for the digital marketing team in the next quarter?
• How does the company measure success for its digital campaigns?
• Can you describe the collaboration process between digital marketing and other departments?
• What resources are available for skills development and professional growth?
• How does the company stay ahead of digital marketing trends?

ASSUMPTION: These questions help gauge the role's alignment with personal values and career goals and provide insights into company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Ensure your resume highlights relevant experience and skills
• Prepare a personalized cover letter detailing your fit for the role
• Verify all application materials for accuracy and completeness
• Follow up with the company for application status if appropriate

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```