📌 Core Information
🔹 Job Title: Social and Influencer Manager, Beauty
🔹 Company: SharkNinja
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading social media strategy for Shark Home & Shark Beauty across France and Benelux
- Managing influencer partnerships and creating engaging content
- Collaborating cross-functionally with marketing, PR, and product teams
- Analyzing performance and optimizing campaigns based on data insights
ASSUMPTION: This role requires a strategic mindset, creativity, and strong communication skills to effectively manage influencer relationships and create engaging content.
📋 Key Responsibilities
✅ Lead social strategy across Instagram, TikTok, YouTube, and other platforms to boost visibility and conversions
✅ Manage influencer partnerships by identifying, nurturing, and collaborating with key creators aligned with our brand
✅ Create and run campaigns that promote launches, seasonal moments, and brand storytelling
✅ Produce and curate content in collaboration with creative teams, including light editing and French copywriting
✅ Engage communities by managing interactions and building loyalty with followers and creators
✅ Report on performance using analytics to optimize future campaigns and track ROI
✅ Stay trend-savvy with social and beauty industry developments to keep our brand ahead
✅ Collaborate cross-functionally with marketing, PR, and product teams for cohesive campaigns
ASSUMPION: This role requires a strong understanding of social media platforms, content creation tools, and analytics platforms to effectively manage influencer partnerships and create engaging content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience (2-5 years) in social or influencer marketing, ideally in beauty, lifestyle, or consumer goods
Required Skills:
- Proven success running influencer campaigns and managing creator relationships
- Strong platform knowledge (Instagram, TikTok, YouTube, Facebook) and content creation tools (e.g., CapCut, Adobe)
- Familiarity with analytics platforms (e.g., Instagram Insights, Google Analytics)
- Bilingual in English and French; additional languages a plus
- A strategic, creative mindset with a passion for digital and the beauty space
Preferred Skills:
- Experience working with global brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in social or influencer marketing, preferably in the beauty or lifestyle sectors, and a strategic mindset are well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on industry standards for mid-level marketing roles in Paris)
Benefits:
- Competitive health insurance
- Retirement plans
- Paid time off
- Employee stock purchase options
- Wellness programs
- SharkNinja product discounts
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Paris. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: Large (1,001-5,000 employees)
Founded: 1994
Company Description:
- SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world.
- Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.
Company Specialties:
- Consumer Goods and Product Marketing
Company Website: http://www.sharkninja.com
ASSUMPTION: SharkNinja is a well-established company with a strong focus on innovation and consumer-centric design, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager, Shark Beauty
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential career progression to Senior Social and Influencer Manager or similar roles within the marketing department
- Opportunities to work on diverse campaigns and collaborate with various teams, fostering skill development and growth
ASSUMPTION: This role offers growth opportunities through career progression and skill development, allowing candidates to expand their expertise and advance within the marketing department.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): 89 A Street, Needham, MA 02494, US (headquarters); Paris, Île-de-France, France (for this role)
Geographic Context:
- Paris, Île-de-France, France offers a vibrant cultural scene, rich history, and diverse culinary experiences
- The city is well-connected by public transportation, making it easy to commute to and from work
- Paris is known for its high cost of living, but offers competitive salaries and benefits packages to attract and retain talent
Work Schedule: Standard business hours (9:00 AM - 5:00 PM, with a one-hour lunch break)
ASSUMPTION: The Paris office provides a modern, collaborative work environment with easy access to public transportation and a vibrant cultural scene, contributing to a positive work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Social media and influencer marketing expertise
- Creativity and content development skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Alignment with SharkNinja's company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Showcase your understanding of the beauty industry and social media trends
- Prepare examples of successful influencer campaigns you've managed or contributed to
- Research SharkNinja's company culture and values, and be prepared to discuss how you align with them
ATS Keywords: Social Media Marketing, Influencer Marketing, Content Creation, Campaign Management, Analytics, Bilingual, Community Engagement, Trend Analysis, Collaboration, Creative Mindset
ASSUMPTION: The interview process will focus on assessing the candidate's social media and influencer marketing expertise, creativity, analytical skills, and cultural fit with SharkNinja.
🛠️ Tools & Technologies
- Social media platforms (Instagram, TikTok, YouTube, Facebook)
- Content creation tools (e.g., CapCut, Adobe)
- Analytics platforms (e.g., Instagram Insights, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with these tools and technologies is essential for effectively managing influencer partnerships and creating engaging content in this role.
👔 Cultural Fit Considerations
Company Values:
- Outrageously Extraordinary: Pushing boundaries and delivering results that others only dream of
- Innovation: Tackling the impossible and disrupting markets
- Collaboration: Working together to achieve exceptional outcomes
- Integrity: Acting with honesty and accountability in all aspects of our work
- Diversity, Equity, and Inclusion: Valuing each unique voice and blending diverse skills to strengthen innovation
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
- Data-driven and analytical, with a focus on informed decision-making and optimization
- Creative and innovative, with a focus on pushing boundaries and disrupting markets
Self-Assessment Questions:
- How do you align with SharkNinja's value of being outrageously extraordinary, and how have you demonstrated this in your previous roles?
- How do you approach working collaboratively with diverse teams, and can you provide an example of a successful cross-functional project you've led or contributed to?
- How do you stay trend-savvy in the social media and beauty industries, and how do you incorporate this knowledge into your content creation and campaign strategies?
ASSUMPTION: Candidates who demonstrate a strong alignment with SharkNinja's values, a collaborative work style, and a deep understanding of social media and beauty industry trends will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple influencer partnerships and campaigns simultaneously, requiring strong organizational skills and attention to detail
- Keeping up with the fast-paced nature of social media trends and algorithms, which may require continuous learning and adaptation
- Balancing the need for creativity and innovation with the need for data-driven decision-making and optimization
- Working with a diverse range of stakeholders, including influencers, marketing teams, and product teams, which may require strong communication and collaboration skills
ASSUMPTION: These challenges require a proactive, organized, and adaptable approach, as well as strong communication and collaboration skills to successfully manage influencer partnerships and create engaging content.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on the beauty sector and the requirement for bilingual proficiency in English and French
- Industry-specific context: The beauty sector is highly competitive and fast-paced, with a strong emphasis on innovation and trends
- Career path comparison: This role offers growth opportunities through career progression and skill development, allowing candidates to advance within the marketing department
ASSUMPTION: This role requires a deep understanding of the beauty sector and its trends, as well as strong language proficiency in English and French to effectively manage influencer partnerships and create engaging content.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new product launch, resulting in a significant increase in brand awareness and sales
- Creating and implementing a social media strategy for a seasonal promotion, driving engagement and conversions through targeted content and influencer partnerships
- Managing a team of content creators to produce high-quality, on-brand assets for various social media platforms, resulting in improved audience engagement and growth
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute successful influencer marketing campaigns, create engaging content, and manage teams to achieve exceptional outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to influencer marketing, and how this role fits into the broader marketing strategy?
- How does the company support the growth and development of its employees, particularly in mid-level marketing roles?
- Can you provide an example of a successful influencer campaign the company has run, and what made it successful?
- How does the company approach collaboration and communication between marketing, PR, and product teams?
- What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are these tracked and optimized?
ASSUMPTION: These questions will help candidates better understand the company's approach to influencer marketing, employee growth and development, and campaign optimization, allowing them to make an informed decision about the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of the beauty industry and social media trends
- Prepare examples of successful influencer campaigns you've managed or contributed to, showcasing your ability to create engaging content and manage partnerships
- Research SharkNinja's company culture and values, and be prepared to discuss how you align with them during your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
