📌 Core Information
🔹 Job Title: Social and Programmatic Specialist
🔹 Company: Manulife
🔹 Location: Toronto, Ontario
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Office & Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing social and programmatic advertising campaigns
- Analyzing campaign performance and optimizing for better ROI
- Collaborating with creative teams to enhance marketing results
- Staying updated with industry trends and standard methodologies in programmatic advertising
ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and the ability to work effectively in a team environment.
📋 Key Responsibilities
✅ Develop, implement, and manage campaigns: Build and complete advertising campaigns across various platforms like The Trade Desk, DV360, Amazon DSP, Meta Ads, LinkedIn Ads.
✅ Apply historical data and market trends to predict future campaign performance.
✅ Improve the distribution of the budget across different campaigns to increase return on investment.
✅ Continuously improve campaign performance by analyzing results and adjusting strategies.
✅ Prioritize key performance indicators such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and initiative.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of experience in social and programmatic advertising.
Required Skills:
- Proven experience in developing and managing programmatic advertising campaigns
- Strong analytical skills and data-driven approach
- Excellent communication and collaboration skills
- Familiarity with The Trade Desk, DV360, Amazon DSP, Meta Ads, and LinkedIn Ads
- Ability to work independently and manage multiple campaigns simultaneously
Preferred Skills:
- Google Marketing Certification
- Experience with audience segmentation and targeting
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
💰 Compensation & Benefits
Salary Range: $61,350.00 CAD - $102,250.00 CAD (Based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage
- Adoption/surrogacy and wellness benefits, and employee/family assistance plans
- Retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- Financial education and counseling resources
- Generous paid time off program, including holidays, vacation, personal, and sick days, and statutory leaves of absence
Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with a mix of on-site and remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on local market conditions, geography, and relevant job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: Not specified
Company Description:
- Manulife is a leading international financial services group that helps people make their decisions easier and lives better.
- With global headquarters in Toronto, Manulife operates in Canada, Asia, and Europe as Manulife, and primarily as John Hancock in the United States.
- Manulife has over 40,000 employees, serves over 34 million customers worldwide, and has over $1.3 trillion in assets under management and administration.
Company Specialties:
- Life and health insurance
- Asset management
- Retirement and wealth management solutions
Company Website: www.manulife.com
ASSUMPTION: Manulife's extensive global presence and large employee base may offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role with potential for growth and advancement
Reporting Structure: This role may report to the Marketing Manager or a similar position
Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work
Growth Opportunities:
- Potential to advance to senior marketing roles or specialize in specific areas of marketing
- Opportunities to work on international campaigns and gain global experience
- Chance to develop skills in data analysis, campaign management, and collaboration
ASSUMPTION: Manulife's size and global presence may offer more opportunities for career growth and development compared to smaller organizations.
🌍 Location & Work Environment
Office Type: Hybrid (On-site and remote work)
Office Location(s): 200 Bloor St E, Toronto, Ontario M4W, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and culture scene
- Ontario offers a mix of urban and rural environments, with easy access to nature and outdoor activities
- Canada provides universal healthcare and a high quality of life
Work Schedule: Full-time, 40 hours per week. Flexible work hours may be available.
ASSUMPTION: The hybrid work arrangement may offer a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- In-person or virtual interview with the team
- Final interview with the marketing director or a similar position
Key Assessment Areas:
- Campaign management and optimization skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Manulife's values
Application Tips:
- Highlight relevant campaign management and optimization experience in your resume
- Demonstrate your data-driven approach and analytical skills in your application materials
- Showcase your ability to work effectively in a team and collaborate with others
- Research Manulife's values and be prepared to discuss how your personal values align with the company's
ATS Keywords: Social advertising, programmatic advertising, campaign management, data analysis, marketing optimization, team collaboration, Manulife, John Hancock
ASSUMPTION: Manulife's large size and global presence may result in a more structured and formal interview process compared to smaller organizations.
🛠️ Tools & Technologies
- The Trade Desk
- DV360
- Amazon DSP
- Meta Ads
- LinkedIn Ads
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Collaborate and win together
- Innovate and be curious
- Empower our people
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do your personal values align with Manulife's core values?
- Can you provide an example of a time when you had to analyze data to optimize a marketing campaign?
- How do you approach working in a team and collaborating with others to achieve common goals?
ASSUMPTION: Manulife's large size and global presence may result in a more diverse and inclusive work environment compared to smaller organizations.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong time management and organizational skills
- Keeping up with industry trends and best practices in programmatic advertising may require continuous learning and development
- Working in a hybrid environment may present unique challenges and require adaptability
- Manulife's large size and global presence may result in a more complex and bureaucratic work environment compared to smaller organizations
ASSUMPTION: These challenges may be offset by the opportunities for career growth and development offered by Manulife's size and global presence.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Specialist or a Paid Media Specialist, but with a focus on social and programmatic advertising
- Compared to other marketing roles, this position requires a strong analytical mindset and a data-driven approach
- Career progression may involve moving into senior marketing roles or specializing in specific areas of marketing
ASSUMPTION: While this role is similar to other marketing positions, it requires a unique set of skills and knowledge specific to social and programmatic advertising.
📝 Sample Projects
- Developing and implementing a social media advertising campaign to promote a new product launch
- Analyzing campaign performance data to optimize ad spend and improve ROI
- Collaborating with the creative team to develop engaging ad creatives that resonate with target audiences
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Manulife support the professional development and growth of its marketing employees?
- What are the key priorities for this role in the first 90 days?
- How does Manulife measure the success of its marketing campaigns, and how will my performance be evaluated?
- What is the company culture like, and how does it support work-life balance?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant campaign management and optimization experience
- Write a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your past campaign work and be ready to discuss your approach to data analysis and optimization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
