📌 Core Information
🔹 Job Title: Social & Community Manager
🔹 Company: ITP Media Group
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time, On-site
🔹 Category: Media Production
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Shaping the online presence of Harper’s Bazaar Arabia and Esquire Middle East through storytelling and community-building.
- Driving digital innovation and cultural relevance across various platforms.
- Collaborating with editorial and commercial teams to align content and monetization goals.
- Analyzing performance and refining strategy using platform insights.
- Creating and delivering branded social-first campaigns with clear KPIs and post-campaign reporting.
ASSUMPTION: This role requires a strong digital storyteller with a feel for luxury, lifestyle, fashion, and culture, as well as deep knowledge of social platforms and how content performs across formats and audiences.
📋 Key Responsibilities
✅ Co-develop and execute best-in-class social and community strategies across platforms including Instagram, TikTok, Pinterest, Reddit, and WhatsApp Channels.
✅ Own daily content workflows and scheduling in collaboration with the team assistant.
✅ Drive community management, ensuring timely, thoughtful, and on-brand engagement.
✅ Capture and produce social-first content at shoots, launches, and live events.
✅ Collaborate with editorial and commercial teams to align content and monetization goals.
✅ Analyze performance, identify patterns, and adjust strategy using platform insights.
✅ Pitch and deliver branded social-first campaigns with clear KPIs and post-campaign reporting.
✅ Monitor trends, competitor activity, and cultural moments to keep the brand ahead of the curve.
✅ Script, edit, and publish content across channels using tools like Canva and CapCut.
✅ Repurpose print and editorial content into compelling digital formats.
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work collaboratively and meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: 4+ years of experience managing social platforms within a premium publisher, creative agency, or brand.
Required Skills:
- Proven experience in social media management and community building.
- Strong digital storytelling skills with a feel for luxury, lifestyle, fashion, and culture.
- Deep knowledge of social platforms and how content performs across formats and audiences.
- Proficiency in video and image editing, community management, and data-driven strategy refinement.
- Creative, detail-oriented, collaborative, and deadline-focused.
Preferred Skills:
- Bilingual (English/Arabic) but not essential.
ASSUMPTION: Candidates with experience in the luxury publishing industry or working with luxury brands will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is AED 15,000 - 25,000 per month, based on experience and industry standards for social media managers in Dubai.
Benefits:
- Health insurance and dental plans.
- Retirement savings plan.
- Life and disability insurance.
- Generous vacation and leave policies.
- Employee discounts on ITP Media Group products and services.
Working Hours: Full-time, 40 hours per week, with flexible working hours and the possibility of remote work on occasion.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: ITP Media Group is one of the largest media companies in the Middle East, with a portfolio of more than 80 brands across digital, print, events, awards, video content, social media platforms, and social media influencers.
Company Size: ITP Media Group has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: ITP Media Group was founded in 1987 in the UK and relocated to Dubai in the United Arab Emirates in 1992.
Company Description:
- ITP Media Group delivers quality up-to-date content to its readers, viewers, delegates, and guests through various platforms and channels.
- The company strives to offer its customers the largest audience in the GCC with the highest engagement levels by adopting a 360-degree approach.
- ITP Live, the company's digital division, extends its footprint through social influencers' agency, video content creation, e-games, and live events.
Company Specialties:
- Publishing (print and digital)
- Contract and corporate publishing
- Event management
- Digital printing services
- Talent agency
- Content creation
- Video and videography
- Digital and print advertising
- Programmatic advertising
- Website development
- Client events and photography
Company Website: www.itp.com
ASSUMPTION: ITP Media Group's extensive portfolio and diverse range of brands provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a mid-level position within the social media and community management career path, offering opportunities for growth into senior roles.
Reporting Structure: The Social & Community Manager will report directly to the Head of Social & Community and work closely with editorial, commercial, and creative teams.
Work Arrangement: This role is primarily on-site, with the possibility of remote work on occasion, depending on the company's policies and the employee's needs.
Growth Opportunities:
- As the Luxury Group grows rapidly, there will be opportunities for visibility and impact within the team and across the company.
- This role comes with built-in growth potential, with a clear path to leadership positions such as Senior Social Media Manager, Social Media Director, and eventually Head of Social.
ASSUMPTION: The growth opportunities in this role are dependent on the company's expansion and the individual's performance and skills development.
🌍 Location & Work Environment
Office Type: ITP Media Group's headquarters in Dubai Media City offers a modern, collaborative work environment with state-of-the-art facilities.
Office Location(s): Building 14, Dubai Media City, Dubai, PO Box 500024, AE
Geographic Context:
- Dubai is a vibrant, multicultural city with a thriving media industry, offering numerous opportunities for networking and professional growth.
- The United Arab Emirates provides a stable, business-friendly environment with a strong economy and a high standard of living.
- Dubai Media City is a dedicated media hub, home to numerous international and regional media companies, providing ample opportunities for collaboration and learning.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work on occasion.
ASSUMPTION: The work environment and schedule may be subject to change based on the company's policies and the employee's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the team or other stakeholders
- Final decision and offer
Key Assessment Areas:
- Cultural fit and alignment with ITP Media Group's values
- Digital storytelling skills and creativity
- Knowledge of social platforms and trends
- Problem-solving and analytical skills
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your understanding of the luxury publishing industry and the specific brands (Harper’s Bazaar Arabia and Esquire Middle East) in your application materials.
- Prepare examples of your social media campaigns, content, or community management efforts to discuss during the interview.
- Research ITP Media Group and the Luxury Group to demonstrate your enthusiasm for the role and the company.
ATS Keywords: Social Media Management, Community Building, Content Creation, Digital Storytelling, Video Editing, Analytics, Campaign Planning, Luxury Lifestyle Knowledge, Cultural Relevance, Brand Engagement, Creative Innovation, Content Strategy, Platform Insights, Bilingual Communication
ASSUMPTION: The interview process and assessment areas may vary depending on the company's needs and the specific candidate pool.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Video and image editing software (e.g., Adobe Premiere Pro, Canva, CapCut)
- Analytics tools (e.g., Google Analytics, Sprout Social Insights, Hootsuite Insights)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Content creation and scheduling tools (e.g., CoSchedule, MeetEdgar, Buffer Publish)
ASSUMPTION: The tools and technologies required for this role may vary depending on the company's specific needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Creativity and innovation
- Collaboration and teamwork
- Customer focus and excellence
- Integrity and accountability
- Respect and diversity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and deadline-focused
- Adaptable and open to change
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of luxury, lifestyle, fashion, and culture, and can you translate that into engaging digital content?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you have a proven track record of driving digital innovation and cultural relevance across social media platforms?
- Are you able to work effectively with a diverse range of stakeholders, including editorial, commercial, and creative teams?
ASSUMPTION: Cultural fit is essential for success in this role, as it requires close collaboration with various teams and a strong understanding of the company's values and work style.
⚠️ Potential Challenges
- The fast-paced nature of the role may require working outside of regular business hours on occasion.
- The role involves managing multiple platforms and content streams, which can be challenging and time-consuming.
- The luxury publishing industry is competitive, and the role may require staying up-to-date with trends and competitor activity.
- The role may require working with tight deadlines and managing multiple projects simultaneously.
ASSUMPTION: The potential challenges in this role can be mitigated through effective time management, prioritization, and collaboration with the team.
📈 Similar Roles Comparison
- This role is unique in its focus on shaping the online presence of two iconic luxury media brands (Harper’s Bazaar Arabia and Esquire Middle East) within the Middle East's leading media company.
- Compared to other social media manager roles, this position offers a higher level of creative freedom and strategic influence.
- Career progression in this role may follow a path from Social & Community Manager to Senior Social Media Manager, Social Media Director, and eventually Head of Social, providing clear growth opportunities within the company.
ASSUMPTION: The unique aspects of this role make it an attractive opportunity for social media professionals looking to make a significant impact in the luxury publishing industry.
📝 Sample Projects
- Developing and executing a social media campaign for a high-profile luxury event, including content creation, scheduling, and engagement.
- Managing the social media presence for a luxury brand launch, including community building, influencer partnerships, and performance analysis.
- Creating and implementing a social media strategy for a luxury fashion brand, focusing on storytelling, user-generated content, and brand advocacy.
ASSUMPTION: The sample projects provided are intended to give applicants an idea of the types of initiatives they may work on in this role, but the specific projects may vary depending on the company's needs and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Luxury Group?
- How does this role fit into the overall content strategy for Harper’s Bazaar Arabia and Esquire Middle East?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does ITP Media Group support the growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on luxury publishing, social media management, and community building.
- Prepare examples of your social media campaigns, content, or community management efforts to discuss during the interview.
- Research ITP Media Group and the Luxury Group to demonstrate your enthusiasm for the role and the company.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
