Social Content and Design Manager

📌 Core Information

🔹 Job Title: Social Content and Design Manager

🔹 Company: Minitab

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site with occasional travel (up to 10%)

🚀 Job Overview

Key aspects of this role include:

• Creating visually striking content for social media platforms using tools like Adobe Creative Suite, Canva, and CapCut
• Crafting compelling copy and video clips that bring Minitab's brand to life and connect with diverse audiences
• Collaborating with global marketing teams to align content with campaign goals and maintain brand standards
• Staying ahead of social and design trends, bringing new ideas that keep Minitab's brand innovative and differentiated
• Upholding visual standards and ensuring all content aligns with Minitab’s identity across channels
• Contributing to broader marketing design initiatives—from digital campaigns to promotional materials

ASSUMPTION: This role requires a strong creative and strategic mindset, with a focus on visual storytelling and a deep understanding of social media platforms.

📋 Key Responsibilities

✅ Design and create visually striking content for platforms like Instagram, LinkedIn, Facebook, and Pinterest

✅ Craft compelling copy and video clips that bring Minitab's brand to life and connect with diverse audiences

✅ Collaborate with global marketing teams to align content with campaign goals and brand standards

✅ Stay ahead of social and design trends, bringing new ideas that keep Minitab's brand innovative and differentiated

✅ Maintain visual consistency and ensure all content aligns with Minitab’s identity across channels

✅ Contribute to broader marketing design initiatives—from digital campaigns to promotional materials

✅ Support paid social efforts by creating content that’s optimized for boosting and advertising across platforms

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a global team environment.

🎯 Required Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, or a related field—or equivalent experience

Experience: 5+ years of experience in graphic design, marketing, or a related field

Required Skills:

• Proficiency in Adobe Illustrator, Photoshop, and Canva
• Video editing tools like CapCut
• Strong understanding of design principles, digital content strategies, and current social media best practices
• Experience creating content tailored to major platforms: LinkedIn, Instagram, Facebook, Pinterest
• Strong communication and project management skills with a keen attention to detail

Preferred Skills:

• Experience with additional design tools or software
• Fluency in additional languages

ASSUMPTION: Candidates with a strong portfolio showcasing their ability to deliver high-quality, brand-aligned content across multiple formats and platforms will be highly competitive.

💰 Compensation & Benefits

Salary Range: $75,000 - $85,000 per year (based on Illinois pay transparency laws)

Benefits:

• Health Insurance: Medical, Dental, and Vision Insurance provided at no cost for full-time employees upon date of hire
• Life Insurance: Group Term Life Insurance provided at no cost for full-time employees
• Retirement Planning: 401k Retirement Plan with T. Rowe Price, with eligible employee contribution immediately and dollar-for-dollar match up to 6%
• Paid Time Off: Paid holidays and 4 weeks of annual paid time off, increasing one week every five years
• Higher and Professional Development: Tuition and related expenses assistance for both higher education and other professional development
• Flexible Spending Account: Medical and Dependent Care Reimbursement Accounts, Parking and Transit pre-tax deductions
• Hybrid Work Schedule: Hybrid work model for eligible positions
• Premium Benefits: On-site gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room, and golf simulator at Minitab's State College, PA Headquarters

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on Illinois pay transparency laws and may vary depending on the candidate's relevant experience, skill sets, and other job-related factors.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically statistical software and process improvement tools

Company Size: Medium-sized (201-500 employees)

Founded: 1972, with a global presence and headquarters in State College, PA

Company Description:

• Minitab helps businesses around the world with powerful data analysis and process improvement tools
• Empowers businesses with a comprehensive suite of tools, including Minitab Statistical Software, Minitab Engage, Minitab Workspace, Minitab Connect, and Quality Trainer
• Offers a collaborative, forward-thinking team environment that values creativity, precision, and continuous learning

Company Specialties:

• Statistical Software
• Process Improvement Software
• Training Services
• Six Sigma
• Quality Improvement
• Data Analysis
• Lean Six Sigma
• Statistics
• Process Improvement
• and Quality Statistics

Company Website: http://www.minitab.com

ASSUMPTION: Minitab's global presence and reputation for excellence make it an attractive employer in the software development industry.

📊 Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement

Reporting Structure: Reports directly to the Marketing Manager, collaborating with global marketing teams

Work Arrangement: Hybrid, with occasional travel (up to 10%)

Growth Opportunities:

• Potential advancement to senior roles within the marketing department
• Expansion of responsibilities as the company grows and evolves
• Opportunities to work on high-visibility projects and campaigns

ASSUMPTION: This role offers a clear path for career growth and development within Minitab's marketing department.

🌍 Location & Work Environment

Office Type: Hybrid, with an on-site presence required for collaboration and team meetings

Office Location(s): Chicago, Illinois, United States (with occasional travel up to 10%)

Geographic Context:

• Chicago, Illinois, United States
• Midwestern region of the United States
• Access to major transportation networks and cultural attractions

Work Schedule: Full-time, typically 40 hours per week, with flexible hours as needed

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, catering to different work styles and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Design and creative skills
• Understanding of social media platforms and best practices
• Communication and project management skills
• Alignment with Minitab's brand and company culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Include a portfolio or samples of your work showcasing your design and creative skills
• Prepare for behavioral and scenario-based interview questions focusing on your problem-solving skills and ability to work in a team environment
• Research Minitab's company culture and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Adobe Illustrator, Photoshop, Canva, CapCut, social media, content creation, design, branding, visual design, marketing, project management, attention to detail, digital content strategies, design principles

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, creativity, and cultural fit within Minitab's marketing department.

🛠️ Tools & Technologies

• Adobe Creative Suite (Illustrator, Photoshop)
• Canva
• CapCut
• Social media platforms (LinkedIn, Instagram, Facebook, Pinterest)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with industry-standard design tools and social media platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Precision
• Continuous learning
• Collaboration
• Customer focus

Work Style:

• Creative and innovative
• Attention to detail
• Strong communication and project management skills
• Ability to work effectively in a global team environment
• Adaptability and flexibility

Self-Assessment Questions:

• How do you stay up-to-date with the latest design trends and social media best practices?
• Can you provide an example of a successful social media campaign you've created or contributed to?
• How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Minitab's company values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Keeping up with the latest design trends and social media best practices
• Occasional travel (up to 10%) may be required for meetings and events
• Working effectively in a global team environment with varying time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other social media manager roles, this position places a stronger emphasis on design and visual storytelling
• Minitab's global presence and reputation for excellence set it apart from other employers in the software development industry
• This role offers a clear path for career growth and development within Minitab's marketing department

ASSUMPTION: Candidates should consider this role's unique focus on design and visual storytelling when comparing it to similar positions in the industry.

📝 Sample Projects

• Creating a visually striking social media campaign for Minitab's latest product launch
• Designing and producing a series of tutorial videos for Minitab's YouTube channel
• Developing a comprehensive brand style guide for Minitab's marketing department

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Social Content and Design Manager may undertake.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• How does this role collaborate with other marketing teams and departments within Minitab?
• What opportunities are there for professional development and growth within the marketing department?
• How does Minitab support work-life balance for its employees?
• What are the most important qualities Minitab looks for in a successful Social Content and Design Manager?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare a portfolio or samples of your work showcasing your design and creative skills
• Research Minitab's company culture and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.