📌 Core Information
🔹 Job Title: Social Content and Design Specialist
🔹 Company: Minitab
🔹 Location: Chicago, Illinois, United States
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with occasional travel (up to 10%)
🚀 Job Overview
Key aspects of this role include:
- Creating visually striking content for social media platforms using tools like Adobe Creative Suite, Canva, and CapCut
- Collaborating with global marketing teams to align content with campaign goals and brand standards
- Staying ahead of social and design trends to keep Minitab's brand innovative and differentiated
- Maintaining visual consistency across all channels
- Contributing to broader marketing design initiatives, from digital campaigns to promotional materials
ASSUMPTION: This role requires a strong creative and strategic mindset, with a focus on visual storytelling and engagement.
📋 Key Responsibilities
✅ Design and create visually striking content for platforms like Instagram, LinkedIn, Facebook, and Pinterest using tools such as Adobe Creative Suite, Canva, and CapCut
✅ Craft compelling copy and video clips that bring Minitab's brand to life and connect with diverse audiences
✅ Collaborate closely with global marketing teams to align content with campaign goals and brand standards
✅ Stay ahead of social and design trends, bringing new ideas that keep Minitab's brand innovative and differentiated
✅ Maintain visual standards and ensure all content aligns with Minitab’s identity across channels
✅ Contribute to broader marketing design initiatives—from digital campaigns to promotional materials
✅ Support paid social efforts by creating content that’s optimized for boosting and advertising across platforms
ASSUMPTION: This role involves a mix of creative and strategic thinking, with a strong focus on visual storytelling and engagement.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Marketing, or a related field, or equivalent experience
Experience: 3+ years of experience in graphic design, marketing, or a related field
Required Skills:
- Proficient in Adobe Illustrator, Photoshop, Canva, and video editing tools like CapCut
- Strong understanding of design principles, digital content strategies, and current social media best practices
- Experience creating content tailored to major platforms: LinkedIn, Instagram, Facebook, Pinterest
- Solid communication and project management skills with a keen attention to detail
Preferred Skills:
- Experience with Six Sigma or process improvement methodologies
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong portfolio showcasing their ability to deliver high-quality, brand-aligned content across multiple formats and platforms.
💰 Compensation & Benefits
Salary Range: $55,000 - $60,000 USD per year (based on Illinois pay transparency laws)
Benefits:
- Health Insurance: Medical, Dental, and Vision Insurance provided at no cost for full-time employees upon date of hire
- Life Insurance: Group Term Life Insurance provided at no cost for full-time employees
- Retirement Planning: 401k Retirement Plan with T. Rowe Price, matched dollar for dollar up to the first 6% of employee’s contribution
- Paid Time Off: Paid holidays, as well as 4 weeks of annual paid time off, increasing one week every five years
- Higher and Professional Development: Tuition and related expenses assistance for both higher education and other professional development
- Flexible Spending Account: Medical and Dependent Care Reimbursement Accounts, Parking and Transit - Pre-Tax Deductions
- Hybrid Work Schedule: Offered for eligible positions
- Premium Benefits: On-site gym, indoor swimming pool, yoga studio, movie theater, outdoor sand volleyball court, game room, arcade room, and golf simulator at Minitab's headquarters
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is based on a full-time work schedule and may be influenced by various factors, including relevant experience, skill sets, training, licensure and certifications, internal equity, market data, and other job-related factors permitted by law.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically statistical software and process improvement tools
Company Size: 201-500 employees (Mid-sized)
Founded: 1972, with a history of helping businesses around the world with powerful data analysis and process improvement tools
Company Description:
- Minitab helps companies and institutions spot trends, solve problems, and discover valuable insights in data
- Offers a comprehensive suite of data analysis and process improvement tools, along with expert training and support
- Empowers businesses to make better, faster, and more accurate decisions
Company Specialties:
- Statistical Software
- Process Improvement Software
- Training Services
- Six Sigma
- Quality Improvement
- Data Analysis
- Lean Six Sigma
- Statistics
- Process Improvement
- and Quality Statistics
Company Website: http://www.minitab.com
ASSUMPTION: Minitab is a well-established company with a strong reputation for excellence in the software development industry, focusing on data analysis and process improvement tools.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Marketing Manager or a similar role within the global marketing team
Work Arrangement: Hybrid, with an on-site presence required in Chicago, Illinois, and occasional travel (up to 10%)
Growth Opportunities:
- Potential advancement to a senior or management role within the marketing department
- Expansion of responsibilities to include team leadership or project management
- Opportunities to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Hybrid, with an on-site presence required in Chicago, Illinois
Office Location(s): 10 S LaSalle St, 2900, Chicago, Illinois 60603, US
Geographic Context:
- Chicago, Illinois, is a major city in the Midwestern United States, known for its diverse culture, vibrant arts scene, and rich history
- The city offers a wide range of neighborhoods, each with its unique character and amenities
- Chicago is home to numerous Fortune 500 companies and has a thriving job market
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options available
ASSUMPTION: Chicago offers a dynamic and diverse work environment, with numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and/or team members
- Final interviews with senior leadership or other stakeholders
- Background check and reference checks for the final candidate
Key Assessment Areas:
- Creativity and design skills
- Understanding of social media platforms and trends
- Communication and collaboration skills
- Problem-solving and project management abilities
- Alignment with Minitab's brand and company culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio showcasing your design work and any relevant social media campaigns
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit
- Research Minitab's company culture and values to demonstrate your alignment with the organization
ATS Keywords: Adobe Creative Suite, Canva, CapCut, Social Media, Content Creation, Graphic Design, Marketing, Branding, Visual Storytelling, Engagement, Collaboration, Project Management, Attention to Detail, Digital Content Strategies, Design Principles, Communication, Social Media Best Practices
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their materials and prepare thoroughly for interviews to increase their chances of success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Illustrator, Photoshop)
- Canva
- CapCut
- Social media platforms (Instagram, LinkedIn, Facebook, Pinterest)
- Project management tools (Asana, Trello, Jira, etc.)
- Collaboration tools (Google Workspace, Microsoft 365, etc.)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Expert
Work Style:
- Creative and strategic thinking
- Strong visual storytelling and engagement skills
- Collaborative and team-oriented approach
- Attention to detail and quality-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you ensure your design work aligns with a brand's identity and guidelines?
- Can you provide an example of a successful social media campaign you've created or contributed to?
- How do you stay up-to-date with social media trends and best practices?
- Describe a time when you had to adapt your design approach to meet new requirements or constraints.
ASSUMPTION: Candidates should carefully consider their alignment with Minitab's company values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Keeping up with the latest design trends and tools in the rapidly evolving social media landscape
- Collaborating effectively with global marketing teams across different time zones
- Occasional travel requirements (up to 10%)
- Meeting the high standards and expectations set by Minitab's reputation for excellence
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social media content creation and design for a global software company
- Unlike other marketing roles, this position requires a strong emphasis on visual storytelling and engagement
- Career progression may differ from traditional marketing paths, with opportunities to specialize in social media content and design
ASSUMPTION: This role offers a unique opportunity for candidates interested in specializing in social media content and design within a global software company.
📝 Sample Projects
- Creating a visually striking and engaging social media campaign to launch a new product or feature
- Designing and producing a series of short videos or animations to explain complex data analysis concepts in an accessible and engaging way
- Developing a comprehensive social media content strategy to support a global marketing campaign
ASSUMPTION: These sample projects demonstrate the creative and strategic thinking required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the global marketing department?
- How does this role contribute to the company's overall marketing strategy and goals?
- What are the most significant challenges facing the social media content and design team, and how can this role help address them?
- How does Minitab support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to understanding the organization's culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your design work and any relevant social media campaigns
- Research Minitab's company culture and values to demonstrate your alignment with the organization
- Prepare for behavioral and scenario-based interview questions that assess your problem-solving skills and cultural fit
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
