Social & Content Assistant Manager

📌 Core Information

🔹 Job Title: Social & Content Assistant Manager

🔹 Company: Farmacy Beauty

🔹 Location: New York, NY (in-person 2 days per week). Flatiron District.

🔹 Job Type: Hybrid (in-person 2 days per week)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (remote 3 days per week)

🚀 Job Overview

Key aspects of this role include:

• Owning and executing the monthly content calendar across all organic social channels
• Balancing content creation with strategic priorities to support brand goals
• Collaborating with internal and external teams to create compelling content
• Monitoring and analyzing social content performance to optimize strategy
• Staying ahead of trends and emerging formats to elevate Farmacy’s social presence

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking. The ideal candidate will be comfortable working independently and collaboratively to drive social media success.

📋 Key Responsibilities

✅ Own and execute the monthly content calendar across all organic social channels, balancing content creation with strategic priorities such as product launches, Farmacybeauty.com initiatives, and broader brand campaigns.

✅ Lead content creation efforts for both organic and paid social, collaborating with Marketing, Paid Media, and Creative to align on priorities and ensure social-first content supports larger brand and business goals.

✅ Create clear and actionable briefs for internal creative partners, communicating social-first content needs to bring ideas to life across formats and platforms.

✅ Manage relationships and briefing for external creators, ensuring they are aligned with Farmacy’s brand voice and objectives to produce compelling content for hero products, launches, and brand storytelling moments.

✅ Monitor and analyze social content performance, compiling weekly, monthly, and quarterly reports to uncover insights, optimize content strategy, and inform future planning.

✅ Stay ahead of trends and emerging formats, identifying platform best practices and fresh content opportunities to elevate Farmacy’s organic and paid social presence.

ASSUMPTION: This role requires a high level of organization and attention to detail, as well as strong communication skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Minimum of 3+ years of professional experience in social media management or related marketing roles

Required Skills:

• Thorough understanding of social media best practices, platform algorithms, spotting trends + cultural moments, and tracking KPIs
• Passion for beauty industry + obsession with social media
• Outstanding communications skills (both written and verbal)
• Natural storyteller, comfortable on camera
• Expert in Instagram, TikTok. Experience with Tribe Dynamics
• Expert in Excel/Google Sheets, PowerPoint/Google Slides
• Extremely detail-oriented, able to keep up with a diverse to-do list
• Outstanding time management skills. Able to juggle multiple priorities at once
• Able to commute to the NYC office minimum 2 days per week
• Authorized to work in the United States without the need for current or future sponsorship from employer

Preferred Skills:

• Experience with Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
• Fluency in a second language

ASSUMPTION: While not explicitly stated, experience with Adobe Creative Suite and/or fluency in a second language could be beneficial for this role, as they may help in creating more engaging content and reaching a wider audience.

💰 Compensation & Benefits

Salary Range: $70,000 - $85,000 per year

Benefits:

• 10 days PTO + 5 sick/personal days per year
• 16 annual Company holidays
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance ($25,000 policy, free to employees)
• Commuter benefits (Transit + Parking FSA)
• Health care FSA
• Dependent care FSA
• 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
• 16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents
• $40/month phone stipend
• Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap
• Quarterly Gratis Product Stipend
• Monthly Exercise/Gym Reimbursement

Working Hours: Full-time, exempt (40 hours per week)

ASSUMPTION: The salary range provided is based on industry standards for a Social & Content Assistant Manager role in the New York area. The benefits package is comprehensive and competitive for a company of Farmacy Beauty's size.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing, specifically focusing on clean skincare

Company Size: 51-200 employees. This size allows for a more intimate work environment with opportunities for growth and impact

Founded: 2015. Farmacy Beauty has been growing rapidly since its founding and has established itself as a leader in the clean beauty space

Company Description:

• Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC and Mahwah, NJ
• Their mission is to cultivate conscious beauty, focusing on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas
• Farmacy Beauty is committed to sustainability and ethical practices, ensuring that their products are cruelty-free, non-toxic, and eco-friendly

Company Specialties:

• Beauty
• Skincare
• Clean Beauty
• Indie Beauty Brands
• and Sephora

Company Website: farmacybeauty.com

ASSUMPTION: Farmacy Beauty's commitment to clean, ethical, and sustainable practices is a significant aspect of their brand identity and may be an important consideration for job seekers.

📊 Role Analysis

Career Level: This role is an assistant manager position, offering opportunities for growth and development within the marketing department

Reporting Structure: The Social & Content Assistant Manager reports directly to the Director, Global Brand Marketing

Work Arrangement: This is a hybrid role, requiring in-person attendance at the NYC office for 2 days per week

Growth Opportunities:

• Potential to grow into a full-time management role as the company expands
• Opportunities to work on various brand campaigns and initiatives, gaining diverse experience
• Chance to collaborate with and learn from experienced professionals in the beauty and marketing industries

ASSUMPTION: Farmacy Beauty's rapid growth and commitment to employee development present numerous opportunities for professional growth and advancement within the company.

🌍 Location & Work Environment

Office Type: Farmacy Beauty's headquarters is located in the Flatiron District of New York City, offering a vibrant and dynamic work environment

Office Location(s): 552 7th Ave, New York, 10018, US

Geographic Context:

• The Flatiron District is a bustling neighborhood known for its architecture, restaurants, and shopping
• New York City offers a wide range of cultural, entertainment, and recreational opportunities
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time, exempt (40 hours per week) with a flexible hybrid arrangement

ASSUMPTION: Farmacy Beauty's office location in the heart of New York City provides employees with access to a wealth of cultural and professional resources, as well as a diverse and inclusive work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss the role and assess cultural fit
• In-depth interview with the hiring manager (Director, Global Brand Marketing) to discuss the role's responsibilities and requirements
• Final interview with key stakeholders to assess the candidate's fit within the team and company

Key Assessment Areas:

• Creativity and storytelling abilities
• Understanding of social media trends and best practices
• Analytical skills and data-driven decision-making
• Communication and collaboration skills
• Alignment with Farmacy Beauty's brand values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your understanding of social media trends and your ability to create engaging content
• Demonstrate your alignment with Farmacy Beauty's brand values and commitment to clean, ethical, and sustainable practices
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Social media management, content creation, strategic planning, communication skills, storytelling, Instagram, TikTok, Excel, Google Sheets, PowerPoint, time management, detail-oriented, trend analysis, cultural awareness, collaboration, performance analysis

ASSUMPTION: Farmacy Beauty's interview process is designed to assess the candidate's skills, experience, and cultural fit, ensuring that they are the best fit for the role and the company.

🛠️ Tools & Technologies

• Social media platforms: Instagram, TikTok, etc.
• Analytics tools: Tribe Dynamics, Google Analytics, etc.
• Design and editing tools: Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro), Canva, etc.
• Project management tools: Asana, Trello, etc.

ASSUMPTION: Familiarity with the mentioned tools and platforms is beneficial for this role, as they are commonly used in social media management and content creation.

👔 Cultural Fit Considerations

Company Values:

• Cultivate Conscious Beauty
• Farm Grown & Clinically Proven
• Clean & Effective
• Sustainable & Ethical

Work Style:

• Collaborative and creative
• Data-driven and analytical
• Adaptable and responsive to change
• Committed to continuous learning and growth

Self-Assessment Questions:

• Do you share Farmacy Beauty's commitment to cultivating conscious beauty and promoting sustainability and ethical practices?
• Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
• Do you have strong communication and collaboration skills, and are you able to work effectively with diverse teams?

ASSUMPTION: Farmacy Beauty values candidates who align with their mission and brand values, as well as those who are adaptable, collaborative, and committed to continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Keeping up with the ever-evolving social media landscape and trends
• Collaborating effectively with various internal and external teams
• Analyzing and interpreting data to inform content strategy and optimize performance
• Balancing creativity with data-driven decision-making

ASSUMPTION: These challenges are inherent to the role and require a strong balance of creativity, analytical thinking, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• This role is unique in its focus on clean beauty and sustainability, as well as its commitment to cultivating conscious beauty
• Compared to other social media management roles, this position offers a greater emphasis on content creation and storytelling, as well as a strong focus on data-driven decision-making
• Career progression in this role may lead to management or leadership positions within the marketing department, as well as opportunities to work on diverse brand campaigns and initiatives

ASSUMPTION: While there may be similarities to other social media management roles, Farmacy Beauty's unique focus on clean beauty and sustainability, as well as its commitment to cultivating conscious beauty, sets this role apart from others in the industry.

📝 Sample Projects

• Developing a social media content calendar for a product launch campaign, incorporating strategic priorities and brand messaging
• Collaborating with external creators to produce engaging and on-brand content for a brand storytelling initiative
• Analyzing social media performance data to identify trends, optimize content strategy, and inform future planning

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, from content creation and collaboration to data analysis and strategic planning.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Farmacy Beauty support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Farmacy Beauty measure the success of its social media campaigns and initiatives?
• What are the most rewarding and challenging aspects of working in the social media and content creation space at Farmacy Beauty?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the team's dynamics, allowing candidates to assess their fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://apply.workable.com/farmacy/
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of social media trends and your ability to create engaging content
• Prepare questions that showcase your interest in the role and the company
• If selected for an interview, be prepared to discuss your experience with social media management, content creation, and data-driven decision-making, as well as your alignment with Farmacy Beauty's brand values and mission
• Follow up with the hiring manager within 24 hours after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.