📌 Core Information
🔹 Job Title: Social Content Coordinator
🔹 Company: Peloton
🔹 Location: New York, New York
🔹 Job Type: Full-time, On-site
🔹 Category: Wellness and Fitness Services
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-3+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting day-to-day needs for Peloton's instructor team
- Coordinating events, shoots, and activations involving instructors
- Ensuring alignment with Peloton's brand standards and providing a consistent experience for instructors
- Facilitating instructor involvement with various partners and marketing teams
- Working with high-profile on-air talent in a discretionary, confidential environment
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with high-profile talent. It also involves some travel and flexible hours, including evenings and weekends.
📋 Key Responsibilities
✅ Contribute to a structured instructor briefing for new activations and events
✅ Coordinate day-to-day requests for instructor involvement from various teams and partners
✅ Schedule meetings, briefings, and support instructor involvement with commercial and strategic partners
✅ Act as on-the-ground support for international bookings and events focused on instructors
✅ Schedule meetings and briefings with instructors and stakeholders, including producers, programming managers, and other production staff
✅ Field requests for instructor print and broadcast press, ensuring deadlines are met and instructors are briefed
✅ Coordinate logistics and support instructor involvement and casting conversations for brand, product, apparel, and content marketing usage and promotions
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2-3+ years of experience posting on brand social accounts
Required Skills:
- Confidence, clear communication skills, and a positive, self-starting mentality
- Willingness to travel and work on evenings and weekends
- Experience in Google Suite
- Ability to work with high-profile on-air talent in a discretionary, confidential environment
Preferred Skills:
- Experience in event coordination or logistics management
- Familiarity with Peloton's brand and content
ASSUMPTION: While not explicitly stated, experience in social media management, event coordination, and logistics management would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: $71,585 - $93,061 USD per year (based on Peloton's provided range)
Benefits:
- Medical, dental, and vision insurance
- Generous paid time off policy
- Short-term and long-term disability
- Access to mental health services
- 401k, tuition reimbursement, and student loan paydown plans
- Employee Stock Purchase Plan
- Fertility and adoption support and up to 18 weeks of paid parental leave
- Child care and family care discounts
- Free access to Peloton Digital App and apparel and product discounts
- Commuter benefits and Citi Bike Discount
- Pet insurance
Working Hours: Full-time, with some evenings, weekends, and travel required
ASSUMPTION: The provided salary range is based on Peloton's headquarters location in New York City. Actual compensation may vary based on location and individual performance.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services. Peloton operates at the intersection of fitness, technology, and media, offering immersive fitness experiences through its equipment, software, content, and instructors.
Company Size: 1,001-5,000 employees. As a mid-sized company, Peloton offers a mix of structured processes and opportunities for growth and innovation.
Founded: 2011. Peloton has grown significantly since its founding, expanding its offerings and global presence.
Company Description:
- Peloton is a leading interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience of home.
- The company offers a wide range of live and on-demand classes, including cycling, running, strength, yoga, and meditation, taught by world-class instructors.
- Peloton's innovative hardware, software, and content ecosystem make fitness accessible, effective, and convenient for users, while fostering a social and motivating community.
Company Specialties:
- Fitness equipment and technology
- Video production and streaming
- Retail and supply chain management
- Networked fitness and social connections
Company Website: www.onepeloton.com
ASSUMPTION: Peloton's focus on innovation, entertainment, and community makes it an attractive employer for candidates seeking a dynamic and engaging work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and advancement within Peloton's content department and the broader organization.
Reporting Structure: The Social Content Coordinator will report to the Director, Instructor Strategy.
Work Arrangement: Full-time, on-site, with some travel and flexible hours required.
Growth Opportunities:
- Progression to a senior or management role within Peloton's content department
- Expansion into other areas of Peloton's business, such as product development, marketing, or retail
- Potential opportunities to work with Peloton's international teams as the company continues to expand globally
ASSUMPTION: This role offers a unique opportunity to work closely with Peloton's high-profile instructors and gain valuable experience in event coordination, social media management, and brand marketing.
🌍 Location & Work Environment
Office Type: Peloton's headquarters is located in New York City, with a modern, collaborative work environment.
Office Location(s): 441 9th Ave, New York, NY 10001, US
Geographic Context:
- New York City is a major hub for fitness, wellness, and media industries, providing ample opportunities for networking and professional growth.
- The city offers a diverse range of cultural, recreational, and dining options for residents and visitors alike.
- New York City has a competitive job market, with many opportunities for career advancement and development.
Work Schedule: Full-time, with some evenings, weekends, and travel required. The role may involve working flexible hours to accommodate events, shoots, and activations.
ASSUMPTION: While the role requires some travel and flexible hours, Peloton's headquarters location in New York City offers a vibrant and dynamic work environment, as well as numerous opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with a senior leader or executive
- Background check and onboarding
Key Assessment Areas:
- Communication and interpersonal skills
- Organizational skills and attention to detail
- Problem-solving and decision-making abilities
- Cultural fit and alignment with Peloton's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Peloton's brand, content, and values in your application materials
- Prepare examples of your event coordination, social media management, and logistics management experience to discuss during the interview
- Research Peloton's company culture and be prepared to discuss your fit within the organization
ATS Keywords: Social media management, event coordination, logistics management, brand alignment, press coordination, confidentiality, Google Suite proficiency, travel flexibility, instructor support, networking, marketing support, content creation
ASSUMPTION: Peloton's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.
🛠️ Tools & Technologies
- Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
- Social media platforms (Instagram, Facebook, Twitter, etc.)
- Event planning and management software (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Video conferencing and communication tools (e.g., Zoom, Slack)
ASSUMPTION: While not explicitly stated, familiarity with Peloton's proprietary tools and platforms may also be required for this role.
👔 Cultural Fit Considerations
Company Values:
- Find your push. Find your power.
- We are one peloton.
- We are all teachers. We are all students.
- We are here to motivate, inspire, and empower.
- We are in this together.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and continuous improvement
- Results-driven and data-informed
- Committed to diversity, equity, and inclusion
Self-Assessment Questions:
- How do you align with Peloton's company values and mission?
- How do you handle working with high-profile talent in a confidential environment?
- How do you prioritize and manage multiple tasks and projects simultaneously?
- How do you approach working flexible hours and traveling for events and activations?
ASSUMPTION: Peloton's company culture is characterized by its commitment to innovation, entertainment, and community, with a focus on motivating, inspiring, and empowering both its members and employees.
⚠️ Potential Challenges
- The role may require working with high-profile talent in a confidential environment, which can be both rewarding and challenging.
- The role involves some travel and flexible hours, including evenings and weekends, which may impact work-life balance.
- The fast-paced and dynamic work environment may be challenging for candidates who prefer a more structured or predictable work environment.
- The competitive job market in New York City may present challenges in terms of career advancement and development.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and professional development.
📈 Similar Roles Comparison
- Social Media Manager: This role focuses more on day-to-day social media management and content creation, while the Social Content Coordinator role involves more event coordination and logistics management.
- Event Coordinator: This role is more focused on planning and executing events, while the Social Content Coordinator role involves a broader range of responsibilities, including social media management, press coordination, and brand alignment.
- Marketing Coordinator: This role may involve some event coordination and logistics management, but the focus is more on marketing campaigns, promotions, and advertising. The Social Content Coordinator role involves a broader range of responsibilities, including social media management, press coordination, and brand alignment.
ASSUMPTION: Each of these roles offers unique opportunities and challenges, and the best fit depends on the candidate's skills, experience, and career goals.
📝 Sample Projects
- Coordinating a live event featuring multiple Peloton instructors and partners
- Managing social media accounts for a Peloton-branded event or activation
- Facilitating a press interview or photoshoot with a Peloton instructor
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that the Social Content Coordinator may face in this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role support Peloton's broader content strategy and business goals?
- What opportunities are there for growth and development within this role and the content department?
- How does Peloton support work-life balance for employees in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your event coordination, social media management, and logistics management experience to discuss during the interview
- Research Peloton's company culture and be prepared to discuss your fit within the organization
- Follow up with the hiring manager or HR team within one week of submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
