Social Content Creator

📌 Core Information

🔹 Job Title: Social Content Creator

🔹 Company: Updraft

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time, On-site (Remote-friendly)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, on-trend social content for various platforms
• Defining organic strategies and tracking performance
• Spotting trends and adapting content accordingly
• Collaborating with cross-functional teams on campaigns
• Engaging with followers and building brand relationships

ASSUMPTION: This role requires a high level of creativity, adaptability, and cultural awareness to succeed in the fast-paced social media landscape.

📋 Key Responsibilities

✅ Plan, script, shoot, and edit standout social-first content, primarily short-form video, tailored for TikTok, Instagram Reels, YouTube Shorts, and beyond

✅ Help define organic strategy across platforms, including content format, posting frequency, and engagement tactics

✅ Stay updated on internet culture, trends, and memes to create relevant, timely content

✅ Collaborate with brand, product marketing, and paid teams to amplify launches, initiatives, and events with fresh, engaging social content

✅ Engage with followers, build relationships, and spark conversation to humanize the brand

ASSUMPTION: This role involves working in a fast-paced environment with tight deadlines and requires strong multitasking skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of experience in social content creation (agency or in-house)

Required Skills:

• Strong video production and editing skills (CapCut, Final Cut, or similar)
• Experience being on camera and comfortable presenting with charisma and clarity
• Deep understanding of what works on each social platform and how to adapt tone and format
• Obsessed with internet culture, creators, memes, and storytelling
• Ability to juggle multiple ideas and test rapidly with limited direction

Preferred Skills:

• Experience working in finance, tech, or for a brand with a strong social identity

ASSUMPTION: Candidates with a proven track record in creating engaging social content and a strong portfolio will be prioritized.

💰 Compensation & Benefits

Salary Range: £45,000-55,000 depending on experience

Benefits:

• Private medical and dental insurance
• Workplace Nursery Scheme
• 25 days of annual leave + UK public holidays
• Financial health and discounts via Mintago
• OpenAI subscription covered

Working Hours: Full-time (40 hours per week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is based on industry standards for similar roles in London and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, with a focus on consumer lending, financial planning, and financial health

Company Size: Small (11-50 employees), allowing for close collaboration and quick decision-making

Founded: 2017, with a mission to help people break up with their credit cards and better manage their money

Company Description:

• Updraft is a part lending, part credit report, and part financial planning app for millennials
• The company uses behavioral science, AI, and data science to provide personalized financial guidance and products
• Updraft aims to create a positive, engaging, and supportive community around financial well-being

Company Specialties:

• Fintech
• AI and data science
• Behavioral science
• Consumer lending
• Open banking

Company Website: https://www.updraft.com

ASSUMPTION: Updraft's focus on financial health and well-being may require candidates to be sensitive and empathetic to users' financial situations.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing team

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the brand, product marketing, and paid teams

Work Arrangement: Hybrid, with a preference for on-site work in London; remote work options may be available

Growth Opportunities:

• Potential to lead and mentor junior team members as the team grows
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Possibility to expand the role's scope based on performance and company growth

ASSUMPTION: This role may evolve over time as Updraft grows and expands its marketing efforts.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in central London

Office Location(s): 5 Merchant Square, London, W2 1AY, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech and finance scene
• The office is located in the heart of the city, with easy access to public transportation and amenities
• London offers a wide range of cultural, social, and professional networking opportunities

Work Schedule: Flexible, with core hours between 10:00 AM and 4:00 PM; remote work options available

ASSUMPTION: The hybrid work arrangement may require candidates to be comfortable working independently and managing their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• Creative challenge or assignment to demonstrate content creation skills
• Final on-site or video interview with the Head of Marketing and relevant team members

Key Assessment Areas:

• Creativity and adaptability in content creation
• Understanding of social media trends and platforms
• Communication skills, both written and verbal
• Cultural fit and alignment with Updraft's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your social media and content creation experience
• Include a portfolio or examples of your work, demonstrating your ability to create engaging, on-trend content
• Prepare for the creative challenge or assignment by brainstorming ideas that showcase your unique perspective and understanding of Updraft's brand
• Research Updraft's mission, values, and target audience to demonstrate your enthusiasm and cultural fit

ATS Keywords: Social media, content creation, video production, editing, TikTok, Instagram Reels, YouTube Shorts, internet culture, trends, memes, storytelling, charisma, engagement, collaboration, organic strategy

ASSUMPTION: Updraft may use an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Video editing software (e.g., CapCut, Final Cut, iMovie)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Analytics and reporting tools (e.g., Google Analytics, Sprout Social, Hootsuite Insights)

ASSUMPTION: Familiarity with industry-standard tools and technologies is expected, but Updraft may provide training or support for new team members.

👔 Cultural Fit Considerations

Company Values:

• Empowering people to take control of their financial lives
• Creating a positive, engaging, and supportive community
• Using data and technology to drive informed decision-making

Work Style:

• Collaborative and cross-functional, with a focus on teamwork and open communication
• Fast-paced and dynamic, with a willingness to adapt and pivot based on performance data
• Creative and innovative, with a commitment to staying ahead of industry trends

Self-Assessment Questions:

• Do you share Updraft's commitment to empowering people to take control of their financial lives?
• Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
• Do you have a creative, innovative approach to content creation and storytelling?

ASSUMPTION: Updraft values candidates who are passionate about their mission, creative in their approach, and collaborative in their work style.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and platforms
• Managing multiple projects and deadlines simultaneously
• Adapting content to different platforms and audiences while maintaining brand consistency
• Working in a small, growing company with evolving priorities and responsibilities

ASSUMPTION: Candidates should be prepared to adapt to change, manage their time effectively, and prioritize their workload to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on short-form video content and internet culture
• Updraft's focus on financial health and well-being sets it apart from other consumer-facing brands
• This role offers the opportunity to grow with a small, dynamic company and make a significant impact on its marketing efforts

ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and how it aligns with their career goals.

📝 Sample Projects

• Creating a series of TikTok videos that explain complex financial concepts in a relatable, engaging way
• Developing an Instagram Reels campaign to promote a new financial product or service
• Producing a YouTube Shorts series that showcases user testimonials and success stories

ASSUMPTION: Candidates should be prepared to provide examples of their work that demonstrate their ability to create engaging, on-trend content for various social media platforms.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Updraft?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Updraft support the professional development and growth of its employees?
• What are the most challenging aspects of working in a small, growing company like Updraft?
• How does Updraft measure the success of its social media campaigns, and what metrics are most important?

ASSUMPTION: Candidates should prepare thoughtful, insightful questions that demonstrate their interest in the role and commitment to Updraft's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your social media and content creation experience
• Prepare a portfolio or examples of your work that demonstrate your ability to create engaging, on-trend content
• Research Updraft's mission, values, and target audience to demonstrate your enthusiasm and cultural fit
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.