📌 Core Information
🔹 Job Title: Social Content Creator
🔹 Company: Raising Cane's
🔹 Location: Plano, Texas, United States
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with travel up to 70%)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, high-quality content for Raising Cane's social media platforms
- Collaborating with in-house teams and external partners to bring content ideas to life
- Researching trends and insights to elevate the brand's social presence
- Contributing to monthly content calendars and creative ideation for brand activations
- Managing multiple priorities and working both independently and collaboratively
ASSUMPTION: This role requires a strong understanding of social media platforms, creative versatility, and the ability to work efficiently under pressure.
📋 Key Responsibilities
✅ Create original, engaging content (videos, images, infographics, text captions) for social media platforms
✅ Research and identify social media trends and opportunities to elevate the brand's presence
✅ Contribute to monthly content calendars and creative ideation for brand activations
✅ Collaborate with in-house teams and external partners to execute content ideas
✅ Develop and create big ideas to create viral moments for the brand
ASSUMPTION: This role may require working on weekends or evenings to capture content or respond to trends in real-time.
🎯 Required Qualifications
Education: Bachelor's degree in Graphic Design, Visual Communication, or a related field
Experience: 2+ years of experience in a social content role
Required Skills:
- Expertise in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro)
- Strong analytical, written, and verbal communication skills
- Highly collaborative with the ability to respond to creative direction and feedback
- Extreme attention to detail and understanding of design principles
- Ability to work effectively and efficiently both independently and collaboratively
- Willingness to travel up to 70% as needed
Preferred Skills:
- Experience in quick-service restaurant or hospitality industry
- Fluency in Spanish
ASSUMPTION: Candidates with experience in quick-service restaurants or hospitality may have a better understanding of Raising Cane's target audience and brand voice.
💰 Compensation & Benefits
Salary Range: $55,000 - $70,000 per year (based on industry standards for a Marketing Coordinator/Assistant level role in Plano, TX)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and free meals
- Opportunities for career growth and advancement
Working Hours: Full-time, 40 hours per week, with the possibility of working evenings or weekends as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Raising Cane's is a fast-casual restaurant chain specializing in chicken finger meals. They are known for their unique business model, customer satisfaction, and active community involvement.
Company Size: Raising Cane's has over 800 restaurants in 41 states and is continuing to grow. With over 17,000 employees, the company offers ample opportunities for career growth and advancement.
Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, by Todd Graves.
Company Description:
- Raising Cane's has a strong focus on customer satisfaction and community involvement
- The company is known for its unique business model and craveable chicken finger meals
- Raising Cane's has a strong brand identity and culture, with a mascot named "Cane"
Company Specialties:
- Chicken finger meals
- Customer service
- Quick-service restaurant and casual dining
Company Website: http://www.RaisingCanes.com
ASSUMPTION: Raising Cane's is a well-established company with a strong brand identity and a focus on customer satisfaction and community involvement.
📊 Role Analysis
Career Level: This role is an entry to mid-level position in the marketing and communications field. It offers opportunities for career growth and advancement within the company.
Reporting Structure: The Social Content Creator will report directly to the Marketing Manager and collaborate with various in-house teams and external partners.
Work Arrangement: This role is primarily on-site, with up to 70% travel required to capture content, attend events, or visit other locations.
Growth Opportunities:
- Advancement to a Marketing Manager or similar role within the company
- Expanding skills and expertise in social media, content creation, and marketing
- Potential opportunities to work on special projects or events
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, as well as the chance to expand skills and expertise in social media and marketing.
🌍 Location & Work Environment
Office Type: Raising Cane's Restaurant Support Office (RSO) in Plano, Texas
Office Location(s): 6800 Bishop Road, Plano, TX 75024, USA
Geographic Context:
- Plano, Texas, is a suburban city located north of Dallas
- The area offers a mix of urban and suburban living, with a variety of amenities and attractions
- Plano has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week, with the possibility of working evenings or weekends as needed
ASSUMPTION: The work environment at Raising Cane's is fast-paced and collaborative, with a strong focus on customer satisfaction and community involvement.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or video interview with the Marketing Manager and/or other team members
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Creative portfolio and samples of previous work
- Understanding of social media platforms and trends
- Communication and collaboration skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include a link to your online portfolio showcasing your creative versatility and design execution
- Prepare examples of how you've taken a moment in culture and reacted quickly to create a social activation
- Research Raising Cane's brand, values, and culture to demonstrate your fit for the company
ATS Keywords: Social Media, Content Creation, Video Production, Graphic Design, Adobe Creative Cloud, Collaboration, Trend Analysis, Attention to Detail, Creative Ideation, Content Editing, Communication, Organizational Skills, Self-Driven, Flexibility, Analytical Skills
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's creative skills, understanding of social media, and cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere Pro)
- Social media platforms (Instagram, TikTok, Twitter, Facebook, YouTube)
- Project management tools (Asana, Trello, etc.)
- Content creation and scheduling tools (Hootsuite, Buffer, etc.)
ASSUMPTION: The tools and technologies required for this role may vary depending on the candidate's experience and the specific needs of the company.
👔 Cultural Fit Considerations
Company Values:
- One Love: We have one love – craveable chicken finger meals
- Customer Obsessed: We put our customers first in everything we do
- Integrity: We do the right thing, always
- Community Involvement: We actively participate in and give back to our communities
Work Style:
- Collaborative: We work together to achieve our goals
- Adaptable: We embrace change and continuously improve
- Passionate: We love what we do and have fun doing it
Self-Assessment Questions:
- Do you share Raising Cane's passion for creating craveable content and putting customers first?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive on creativity, innovation, and the opportunity to make a real impact on a brand's social presence?
ASSUMPTION: Raising Cane's values a strong cultural fit with their employees, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Keeping up with the ever-changing landscape of social media trends and platforms
- Travel requirements up to 70% of the time
- Working evenings or weekends as needed to capture content or respond to trends
- Maintaining a high level of creativity and innovation while managing multiple projects
ASSUMPTION: The potential challenges of this role may include managing multiple priorities, keeping up with social media trends, and working flexible hours to capture content or respond to trends.
📈 Similar Roles Comparison
- This role is similar to a Social Media Coordinator or Marketing Coordinator position, but with a stronger focus on content creation and creative execution
- Unlike other marketing roles, this position requires a deep understanding of social media platforms and their creative formats
- Career paths for this role may include advancement to a Marketing Manager or similar position within the company
ASSUMPTION: This role is similar to other marketing and communications positions, but with a stronger focus on content creation and creative execution for social media platforms.
📝 Sample Projects
- Creating a viral video campaign to promote a new menu item or limited-time offer
- Developing a series of infographics to educate customers about the brand's commitment to sustainability
- Designing a social media calendar to promote a community event or fundraiser
ASSUMPTION: Sample projects for this role may include creating viral video campaigns, developing infographics, and designing social media calendars to promote brand initiatives and community involvement.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Raising Cane's?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Raising Cane's support the growth and development of its employees?
- What are the most important qualities and skills for success in this role?
- How does Raising Cane's approach community involvement and giving back to local communities?
ASSUMPTION: Key questions to ask during the interview for this role may include inquiries about the role's fit within the marketing strategy, the team's current challenges, employee growth and development, and the company's approach to community involvement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your creative versatility, conceptual thinking, and superb design execution
- Prepare examples of how you've taken a moment in culture and reacted quickly to create a social activation
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
