📌 Core Information
🔹 Job Title: Social Content Creator
🔹 Company: Outschool
🔹 Location: Remote - U.S. & Canada
🔹 Job Type: Part-Time, Contract
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-06-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Creating engaging video content for TikTok and YouTube to connect with parents and educators
- Managing Outschool’s TikTok and YouTube channels, including scheduling and posting content
- Monitoring and responding to comments to foster community engagement and build trust
- Staying up-to-date on platform trends and best practices to inform content strategy
- Analyzing content performance and iterating based on what’s working
- Working closely with Outschool’s brand and marketing teams to align content with broader messaging and goals
ASSUMPTION: This role requires a strong understanding of short-form video content creation and engagement strategies on TikTok and YouTube. The ideal candidate will have proven experience in creating content for these platforms and be comfortable working independently in a fast-paced, remote environment.
📋 Key Responsibilities
✅ Create, film, and edit engaging video content for TikTok and YouTube that resonates with parents of K–12 learners
✅ Manage Outschool’s TikTok and YouTube channels, including scheduling and posting content
✅ Monitor and respond to comments to foster community engagement and build trust
✅ Stay up-to-date on platform trends and best practices to inform content strategy
✅ Analyze performance of content and iterate based on what’s working
✅ Work closely with Outschool’s brand and marketing teams to align content with broader messaging and goals
ASSUMPTION: The responsibilities listed above are essential for the success of this role. The ideal candidate will be able to handle multiple tasks and prioritize their time effectively to meet the demands of this position.
🎯 Required Qualifications
Education: Not specified
Experience: Proven experience creating short-form video content for TikTok, YouTube Shorts, or similar platforms
Required Skills:
- Strong on-camera presence and video editing skills
- Deep understanding of what drives engagement and growth on TikTok and YouTube
- Excellent writing and communication skills, with an eye for storytelling
- Comfortable working independently in a fast-paced, remote environment
Preferred Skills:
- Experience with social media management tools
- Familiarity with SEO best practices
- Knowledge of the K–12 education landscape
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong portfolio showcasing their video content creation skills and a proven track record of driving engagement on TikTok and YouTube.
💰 Compensation & Benefits
Salary Range: The anticipated hourly rate for this position is $40.00 USD. This is an estimate based on industry standards for similar roles and may vary depending on experience and location.
Benefits:
- Shared Financial Success: Competitive salaries, stock options, and investment plans that make saving for retirement easier
- Health & Wellness: Comprehensive health, dental, vision, disability, and life insurance coverage options for employees and their families. Our medical benefits include fertility and family planning coverage. We also provide employees with online access to coaching and therapy sessions
- PTO & Family Benefits: PTO and family leave enable our team to take the time that we need to recharge, relax, and spend time with family and friends
- Fully Distributed: We create a remote culture through expensable meals, virtual events, expensable home office setup, and internet allowance
- Lifelong Learners: Annual budgets to self-direct our professional development as well as DEI learning. There’s also a budget for employees’ learners to take classes on Outschool!
- Community Impact: Outschool matches employee donations to established charities and has committed to support Outschool.org’s non-profit programs
Working Hours: This is a part-time, contract role estimated to be around 30 hours per week. The exact hours may vary depending on the candidate’s availability and the team’s needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The benefits listed above are subject to change and may vary depending on the candidate’s location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Outschool operates in the EdTech industry, focusing on providing engaging, small-group classes online for K–12 learners. The company has experienced significant growth since its launch in 2017 and now serves over 1 million passionate learners with more than $100M in annual bookings.
Company Size: Outschool has 51-200 employees, making it a mid-sized company. This size allows for a more agile and innovative work environment while still offering the stability and resources of a larger organization.
Founded: Outschool was founded in 2015 and launched its marketplace of live online classes in 2017. The company has since expanded its offerings to include academic learning and has begun to grow its international community.
Company Description:
- Outschool’s mission is to inspire kids to love learning by offering flexible and engaging learning experiences as a supplement and alternative to traditional education
- The company connects learners with a global community of teachers and peers through its online platform, making learning personal, dynamic, and deeply human
- Outschool has made significant strides since launching its marketplace, growing its business 16x since 2019 and serving over 1 million passionate learners with more than $100M in annual bookings
Company Specialties:
- Live online classes for K–12 learners
- Academic learning and enrichment
- International community building
- AI integration
Company Website: outschool.com
ASSUMPTION: Outschool is a mission-driven company focused on disrupting traditional education and making learning more engaging and accessible for K–12 learners. The company’s commitment to innovation and growth provides ample opportunities for candidates to make a significant impact in their roles.
📊 Role Analysis
Career Level: This role is suitable for an intermediate-level professional with 2-5 years of experience in video content creation and social media management.
Reporting Structure: The Social Content Creator will report directly to the Marketing team and work closely with the Brand and Marketing teams to align content with broader messaging and goals.
Work Arrangement: This is a part-time, contract role estimated to be around 30 hours per week. The exact hours may vary depending on the candidate’s availability and the team’s needs.
Growth Opportunities:
- As Outschool continues to grow, there may be opportunities for the Social Content Creator to take on additional responsibilities or transition into a full-time role
- The company encourages employees to take on new challenges and grow in their careers
- Outschool offers annual budgets for professional development and DEI learning, providing employees with the opportunity to expand their skills and knowledge
ASSUMPTION: The Social Content Creator role offers a unique opportunity for candidates to grow both personally and professionally. The part-time, contract nature of the role may appeal to candidates seeking a flexible work arrangement or those looking to transition into a full-time position.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): United States, Canada
Geographic Context:
- The United States and Canada offer a diverse range of cultural experiences and learning opportunities for K–12 learners
- Outschool’s remote work environment allows employees to live and work anywhere within the United States or Canada
- The company’s fully distributed culture creates a remote-friendly work environment that prioritizes flexibility and work-life balance
Work Schedule: This is a part-time, contract role estimated to be around 30 hours per week. The exact hours may vary depending on the candidate’s availability and the team’s needs.
ASSUMPTION: Outschool’s fully remote work environment provides candidates with the flexibility to work from anywhere within the United States or Canada. The company’s commitment to creating a remote-friendly culture ensures that employees have the resources and support they need to succeed in their roles.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Complete a skills assessment or take-home project to demonstrate your video content creation and social media management skills
- Participate in one or more video interviews with members of the Marketing team and other stakeholders
- Receive a decision on your application and, if selected, proceed to the next stage of the interview process
Key Assessment Areas:
- Video content creation and editing skills
- Understanding of TikTok and YouTube trends and best practices
- Communication and storytelling skills
- Ability to work independently in a fast-paced, remote environment
Application Tips:
- Highlight your experience creating short-form video content for TikTok and YouTube in your resume and cover letter
- Include a portfolio or examples of your video content creation work to showcase your skills and creativity
- Tailor your application to demonstrate your understanding of the K–12 education landscape and Outschool’s mission
ATS Keywords: TikTok, YouTube, Video Content Creator, Social Media Manager, K–12 Education, Engagement Strategy, Storytelling, Remote Work
ASSUMPTION: Outschool’s interview and application process is designed to assess candidates’ skills and experience in video content creation and social media management. The company values diversity and inclusion and encourages candidates from all backgrounds to apply.
🛠️ Tools & Technologies
- Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, TikTok Analytics, YouTube Analytics)
ASSUMPTION: The Social Content Creator will be responsible for managing Outschool’s TikTok and YouTube channels using relevant tools and technologies. The ideal candidate will have experience with video editing software and social media management tools.
👔 Cultural Fit Considerations
Company Values:
- Inspire kids to love learning
- Create a flexible and engaging learning experience
- Connect learners with a global community of teachers and peers
- Make learning personal, dynamic, and deeply human
Work Style:
- Remote-friendly and flexible work environment
- Collaborative and supportive team culture
- Focus on innovation and growth
- Encouragement of professional development and career growth
Self-Assessment Questions:
- Do you have a strong understanding of short-form video content creation and engagement strategies on TikTok and YouTube?
- Are you comfortable working independently in a fast-paced, remote environment?
- Do you share Outschool’s commitment to inspiring kids to love learning and making learning more engaging and accessible?
ASSUMPTION: Outschool values candidates who are passionate about its mission and committed to creating engaging video content that resonates with parents and educators. The ideal candidate will be comfortable working independently in a remote environment and share the company’s values and work style.
⚠️ Potential Challenges
- The part-time, contract nature of the role may not provide the same level of job security or benefits as a full-time position
- The fast-paced and remote nature of the work environment may require candidates to be highly organized and self-motivated
- The role may require candidates to work non-standard hours to accommodate the needs of the team and the company’s global community of learners
- The K–12 education landscape is constantly evolving, and the Social Content Creator may need to adapt their strategies and tactics to keep up with trends and best practices
ASSUMPTION: The Social Content Creator role offers a unique opportunity for candidates to grow both personally and professionally. However, the part-time, contract nature of the role and the fast-paced, remote work environment may present challenges for some candidates.
📈 Similar Roles Comparison
- Social Media Manager: This role focuses on managing and growing Outschool’s social media presence across multiple platforms, while the Social Content Creator role is specifically focused on video content creation for TikTok and YouTube
- Video Content Creator (General): This role may involve creating video content for a variety of platforms and purposes, while the Social Content Creator role is specifically focused on creating engaging video content for TikTok and YouTube to connect with parents and educators
- Marketing Coordinator: This role may involve supporting the Marketing team in various aspects of marketing campaigns and strategies, while the Social Content Creator role is specifically focused on creating and managing video content for TikTok and YouTube
ASSUMPTION: The Social Content Creator role is unique in its focus on creating engaging video content for TikTok and YouTube to connect with parents and educators. While there may be similarities with other marketing and content creation roles, the specific requirements and responsibilities of this role set it apart.
📝 Sample Projects
- Creating a series of TikTok videos showcasing Outschool’s unique learning experiences and connecting with parents and educators
- Developing a YouTube channel strategy that aligns with Outschool’s brand and messaging, and growing the channel’s subscriber base
- Collaborating with Outschool’s brand and marketing teams to create video content that supports broader marketing campaigns and initiatives
ASSUMPTION: The Social Content Creator role offers a unique opportunity for candidates to create engaging video content that connects with parents and educators and supports Outschool’s broader marketing goals. The specific projects and initiatives the Social Content Creator will work on will depend on the company’s needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Marketing team, and how the Social Content Creator role fits into the team?
- How does Outschool support the professional development and growth of its employees, particularly in the Marketing team?
- Can you provide examples of how Outschool’s brand and marketing teams have collaborated in the past to create successful video content campaigns?
- How does Outschool measure the success of its video content, and what key performance indicators (KPIs) does the company track?
- What are the most significant challenges facing the Social Content Creator role, and how can I best prepare to address them?
ASSUMPTION: The Social Content Creator role is a unique opportunity for candidates to create engaging video content that connects with parents and educators and supports Outschool’s broader marketing goals. Asking thoughtful questions during the interview process will help candidates better understand the role and the company’s expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Outschool Careers page
- Highlight your experience creating short-form video content for TikTok and YouTube in your resume and cover letter
- Include a portfolio or examples of your video content creation work to showcase your skills and creativity
- Tailor your application to demonstrate your understanding of the K–12 education landscape and Outschool’s mission
- Follow up with the Outschool Recruiting team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
