Social Content Creator

📌 Core Information 🔹 Job Title: Social Content Creator 🔹 Company: HAUS LABS BY LADY GAGA 🔹 Location: El Segundo, California, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 17, 2025 🚀 Job Overview Key aspects of this role include: - Leading TikTok's content creation strategy - Producing engaging, on-brand content for Haus Labs' TikTok channel - Collaborating with cross-functional teams to align content with overall marketing goals - Managing the monthly TikTok calendar and publishing content daily during top-performing times - Engaging with the TikTok community and analyzing performance data to inform content strategy 📋 Key Responsibilities ✅ Content Creation & Strategy - Develop and execute TikTok-first video concepts that align with Haus Labs' messaging guidelines - Leverage in-app features and trends to create engaging content - Create authentic and relatable content by self-applying makeup on camera - Capture behind-the-scenes content at events and tailor it to the TikTok platform - Collaborate with the Copywriter to craft strategic copy and utilize relevant hashtags ✅ Content Management & Publishing - Manage the monthly TikTok calendar, ensuring content is published on time and optimized for engagement - End-to-end management of the TikTok platform, including creating, editing, publishing, copywriting, and community management - Select engaging thumbnails and add copy overlays when applicable - Source on-brand trending sounds for content that is licensed for commercial use ✅ Community Engagement & Analysis - Actively monitor, engage, and address customers on the TikTok platform - Lean into top-performing content by analyzing data and making content recommendations - Collaborate with the Social Media team to ensure consistent branding and messaging across all platforms 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field Experience: - 2-3+ years of industry experience in a similar role, within the beauty industry Required Skills: - Proficiency in CapCut and Splice for video editing - Comfortable on-camera with experience in editing within the TikTok app - Detail-oriented with strong organizational, time management, and project management skills - Strong verbal and written communication skills - Self-starter, ability to thrive in a fast-paced, start-up environment - Passionate about makeup, skincare, and the beauty industry - Experience with social metrics (i.e., Dash Hudson) is a plus! 💰 Compensation & Benefits Salary Range: $85,000 - $95,000 per year Benefits: - Medical, Dental, & Vision Insurance - Paid, Equal Parental Leave for Birth, Non-Birth, and Adoptive Parents - Flexible time-off policies - Cell phone stipend - 401(k) with company match - Equity - Life Insurance - FunHaus Event Working Hours: Full-time, Hybrid (2-3 days per week in the office) 📌 Applicant Insights 🔍 Company Context Industry: Personal Care Product Manufacturing Company Size: 11-50 employees Founded: 2019 Company Description: - Launched by Lady Gaga, Haus Labs is a vegan and cruelty-free cosmetics brand with a mission of spreading kindness, bravery, and creativity. - The company offers a wide range of high-impact eye makeup, lipsticks, highlighters, and more, encouraging self-expression and versatility. - Haus Labs is committed to building a diverse and inclusive workplace, welcoming everyone regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics. Company Specialties: - Clean Makeup - Vegan - Cruelty-Free - Innovation - Kindness - Art - Science Company Website: https://www.hauslabs.com/ 📊 Role Analysis Career Level: Mid-level Reporting Structure: Reports directly to the Director, Social Media Work Arrangement: Hybrid (2-3 days per week in the office, with flexibility for remote work) Growth Opportunities: - Potential to grow into a senior role within the social media team or explore other marketing opportunities within the company - Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business 🌍 Location & Work Environment Office Type: Hybrid (combination of on-site and remote work) Office Location: El Segundo, California, United States Geographic Context: - El Segundo is a city in Los Angeles County, California, with a population of approximately 165,000 people. - The city is known for its diverse community and proximity to the beaches of the South Bay. - El Segundo is conveniently located near the Los Angeles International Airport and offers easy access to major highways. Work Schedule: - The work schedule for this role is full-time, with a hybrid arrangement that allows for flexibility in working from home or the office. - The specific work arrangement and hours may be discussed further during the interview process. 💼 Interview & Application Insights Typical Process: 1. Online application review 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with the team or additional stakeholders 5. Background check and offer extension Key Assessment Areas: - Content creation and strategy skills - Video editing and TikTok app proficiency - Communication and collaboration skills - Ability to thrive in a fast-paced, start-up environment - Alignment with Haus Labs' brand values and company culture Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Include links to your portfolio or social media profiles showcasing your content creation and video editing skills - Prepare examples of your TikTok content or other relevant social media platforms to discuss during the interview - Research Haus Labs' brand, mission, and values to demonstrate your understanding and enthusiasm for the company ATS Keywords: TikTok content creation, video editing, social media management, makeup application, trend analysis, project management, communication skills, detail-oriented, self-starter, community engagement, data analysis, copywriting, organizational skills, time management, social metrics, creative thinking 🛠️ Tools & Technologies - CapCut - Splice - TikTok app - Dash Hudson (for social metrics, if applicable) 👔 Cultural Fit Considerations Company Values: - ART: Haus Labs believes art has the power to shape the future and encourages creativity and self-expression. - SCIENCE: The company unlocks innovation using science and artistry to create high-quality, effective products. - KINDNESS: Haus Labs is a collective community that welcomes everyone, regardless of age, education, ethnicity, gender, sexual orientation, or any personal characteristics. Work Style: - Collaborative and creative team environment - Fast-paced and agile, with a focus on innovation and adaptability - Strong emphasis on communication, both written and verbal - Encourages self-starters who can thrive in a dynamic, start-up environment Self-Assessment Questions: 1. How do you align with Haus Labs' core values, specifically "ART" and "KINDNESS"? 2. Describe your comfort level working in a fast-paced, agile environment and managing multiple projects simultaneously. 3. How do you approach creating content that is both authentic and on-brand for a company like Haus Labs? ⚠️ Potential Challenges 1. The fast-paced nature of TikTok trends may require quick turnaround times for content creation and publishing. 2. Balancing the need for engaging content with the company's messaging guidelines may present creative challenges. 3. Working in a hybrid environment may require strong time management and communication skills to maintain productivity and collaboration. 4. The competitive nature of the beauty industry may necessitate continuous learning and adaptation to stay ahead of trends and competitors. 📈 Similar Roles Comparison 1. This role differs from other social media positions in its focus on TikTok content creation and strategy, requiring a deep understanding of the platform's unique features and trends. 2. Unlike other beauty industry roles, this position emphasizes self-applying makeup on camera and creating engaging, on-brand content tailored to the TikTok platform. 3. Career path comparison: This role may serve as a stepping stone to senior social media positions or other marketing opportunities within the company, depending on the candidate's skills and interests. 📝 Sample Projects 1. Create a TikTok video showcasing a new Haus Labs product launch, highlighting its unique features and benefits while leveraging relevant trends and in-app features. 2. Develop a series of TikTok videos demonstrating a step-by-step makeup tutorial using Haus Labs products, ensuring the content is engaging, informative, and on-brand. 3. Collaborate with the Copywriter to create a TikTok video that tells a story about Haus Labs' mission and values, using relevant hashtags and copy overlays to enhance the message. ❓ Key Questions to Ask During Interview 1. How does Haus Labs measure the success of its TikTok content, and how can I contribute to improving these metrics? 2. Can you describe the team structure and dynamics within the social media department, and how does this role fit into the team's goals and objectives? 3. How does Haus Labs support the professional growth and development of its employees, particularly in the marketing and social media fields? 4. Can you provide examples of how Haus Labs has adapted its content strategy to capitalize on emerging trends and platforms in the past? 5. How does Haus Labs approach diversity, equity, and inclusion in its content creation and marketing efforts? 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://hauslabs.applytojob.com/apply/iJFN1QWvim/Social-Content-Creator 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of your TikTok content or other relevant social media platforms to discuss during the interview. 4. Research Haus Labs' brand, mission, and values to demonstrate your understanding and enthusiasm for the company. 5. Follow up with the hiring manager one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.