Social Content Creator

📌 Core Information

🔹 Job Title: Social Content Creator

🔹 Company: Raising Cane's

🔹 Location: Plano, Texas

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 16, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site (Plano, TX)

🚀 Job Overview

Key aspects of this role include:

• Creating engaging, high-quality content for social media platforms
• Collaborating with in-house teams and external partners
• Researching trends and insights to elevate social content
• Contributing to monthly content calendars and brand activations
• Developing big ideas to create viral moments

ASSUMPTION: This role requires a strong understanding of social media platforms, creative versatility, and the ability to work collaboratively and quickly.

📋 Key Responsibilities

✅ Research and identify insights, trends, and opportunities to elevate social content

✅ Contribute to monthly content calendars across all brand channels

✅ Create various forms of social media content (videos, images, text captions) suitable for platforms like Instagram, TikTok, Twitter, Facebook, and YouTube

✅ Contribute to the creative ideation, content capture, and editing of brand activations

✅ Develop and create big ideas to create viral moments

ASSUMPTION: This role involves a high degree of creativity, adaptability, and attention to detail.

🎯 Required Qualifications

Education: A degree in Graphic Design, Visual Communication, or a related field is required.

Experience: 2+ years of experience in a social content role.

Required Skills:

• Hands-on experience from concepting to production
• Compelling online portfolio demonstrating creative versatility
• Deep understanding of social platforms and their creative formats
• Experience taking a moment in culture and reacting quickly to create a social activation
• Expertise in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Extreme attention to detail, understanding of design principles, and the creative process
• Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
• Detail-oriented, organized, and able to manage multiple priorities
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Able to work effectively and efficiently both independently and collaboratively

Preferred Skills:

• Able to work full-time at the Restaurant Support Office in Plano, TX and travel 30-70% as needed

ASSUMPTION: Candidates should have a strong portfolio showcasing their creative versatility and a deep understanding of social media platforms.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year. This estimate is based on industry standards for mid-level social content creators in the Texas region.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Raising Cane's meals
• Opportunities for growth and advancement within the company

Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. May require occasional evenings or weekends for events or projects.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Raising Cane's operates in the fast-casual restaurant industry, focusing on chicken finger meals.

Company Size: Raising Cane's has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and advancement.

Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana, and has since expanded to over 500 locations across the United States.

Company Description:

• Raising Cane's is known for its ONE LOVE® – chicken finger meals
• The company prioritizes its Crew, Customers, Communities, and Culture
• Raising Cane's is focused on growth and becoming one of the top 10 restaurant companies in the United States

Company Specialties:

• Fast-casual dining
• Chicken finger meals
• Community involvement and philanthropy

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is a rapidly growing company with a strong focus on its brand, culture, and community involvement.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Manager of Social Media & Content.

Work Arrangement: This is an on-site role based in Plano, TX, with travel requirements of 30-70% as needed.

Growth Opportunities:

• Potential advancement within the Marketing & Communications department
• Opportunities to work on various brand campaigns and activations
• Possibility to grow into a leadership role as the company expands

ASSUMPTION: This role offers opportunities for growth and advancement within the company as it continues to expand.

🌍 Location & Work Environment

Office Type: Corporate office (Raising Cane's Restaurant Support Office)

Office Location(s): Plano, Texas

Geographic Context:

• Plano is a city in Texas with a population of approximately 288,000 people
• Plano is part of the Dallas-Fort Worth metropolitan area
• The cost of living in Plano is relatively high compared to the national average

Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM. May require occasional evenings or weekends for events or projects.

ASSUMPTION: The work environment at Raising Cane's is fast-paced, collaborative, and focused on creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Director of Marketing
• Background check and offer extension

Key Assessment Areas:

• Creativity and portfolio presentation
• Understanding of social media platforms and trends
• Collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Highlight relevant experience and projects in your portfolio
• Tailor your resume and cover letter to emphasize skills and experiences related to social content creation
• Prepare examples of how you've taken cultural moments and turned them into social activations
• Research Raising Cane's brand, values, and culture to demonstrate your fit for the role

ATS Keywords: Social Media Content Creation, Video Production, Graphic Design, Adobe Creative Cloud, Content Strategy, Trend Analysis, Collaboration, Attention to Detail, Creative Ideation, Analytical Skills, Written Communication, Verbal Communication, Project Management, Cultural Awareness, Flexibility, Self-Driven

ASSUMPTION: The application process at Raising Cane's is competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in Adobe Creative Cloud and have experience with social media management platforms.

👔 Cultural Fit Considerations

Company Values:

• One Love
• Customer Obsessed
• Integrity
• Accountability
• Humility
• Growth Mindset

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on creativity and innovation

Self-Assessment Questions:

• Do you align with Raising Cane's company values, particularly 'One Love' and 'Customer Obsessed'?
• Are you comfortable working in a fast-paced, collaborative environment with frequent changes and tight deadlines?
• Do you have a growth mindset and a strong desire to learn and improve your skills?

ASSUMPTION: Candidates should assess their fit with Raising Cane's company values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

• Meeting tight deadlines and maintaining high-quality content output
• Adapting to frequent changes in content strategy and social media trends
• Managing multiple projects and priorities simultaneously
• Travel requirements of 30-70% as needed

ASSUMPTION: These challenges are inherent to the role and require strong time management, adaptability, and communication skills.

📈 Similar Roles Comparison

• Social Media Manager: Focuses more on strategy and community management, while this role is more focused on content creation
• Graphic Designer: Typically focuses on visual design and branding, while this role requires a broader skill set including video production and content strategy
• Content Strategist: Focuses on planning and strategy, while this role is more focused on execution and creativity

ASSUMPTION: This role requires a unique blend of skills and responsibilities, making it distinct from similar roles in the industry.

📝 Sample Projects

• Creating a viral social media campaign for a brand activation or product launch
• Developing a series of engaging videos or graphics for a social media platform's new feature or algorithm update
• Researching and identifying trends to create a content calendar that resonates with the target audience

ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the need for adaptability and quick thinking.

❓ Key Questions to Ask During Interview

• Can you describe a successful social media campaign you've worked on and the role you played in its creation?
• How do you stay up-to-date with the latest social media trends and algorithm changes?
• Can you provide an example of a time when you had to quickly adapt to a change in content strategy or a breaking news story?
• How do you prioritize and manage multiple projects and deadlines simultaneously?
• What aspects of Raising Cane's company culture appeal to you the most, and how do you think you'll contribute to it?

ASSUMPTION: These questions help assess the candidate's creativity, adaptability, time management, and cultural fit.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare a portfolio showcasing your creative versatility and understanding of social media platforms
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.