📌 Core Information
🔹 Job Title: Social Content Creator
🔹 Company: Odd Bunch
🔹 Location: Remote (Canada)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote or Hybrid work with potential travel to Alberta, British Columbia, Ontario, and Quebec)
🚀 Job Overview
Key aspects of this role include:
- Developing, capturing, and executing content strategies for Odd Bunch and its new juice brand, Quirkies
- Creating high-quality photo and video content to promote the brand's mission, values, and benefits across social channels
- Optimizing content performance through regular analysis of engagement rates, reach, and follower growth
- Collaborating with the CEO, marketing team, and other stakeholders to align content and social strategies with overall business goals
- Staying updated on industry and social trends, platform algorithm changes, and emerging content creation strategies
ASSUMPTION: This role requires a strong creative mindset, balanced with data-driven decision making and a solid technical background. The ideal candidate will thrive in a fast-paced, flexible environment and be passionate about Odd Bunch's mission to reduce food waste and improve food affordability.
📋 Key Responsibilities
✅ Develop, capture, and execute content strategies that tell Odd Bunch's brand story, promote its mission, values, and benefits, and drive engagement across social channels
✅ Plan and produce content, including short-form video, lifestyle photography, and visually compelling stories, to enhance the brand's image and communicate its values
✅ Optimize content performance by launching and testing content experiments, regularly analyzing key metrics, and adjusting tactics in real time
✅ Collaborate with the CEO, marketing team, and other internal and external stakeholders to align content and social strategies with overall business goals
✅ Track key metrics, such as follower growth, engagement, and conversion rates, to measure the effectiveness of content strategies and influence long-term strategy decisions
✅ Stay updated on industry and social trends, platform algorithm changes, and emerging content creation and social strategies to stay ahead of new best practices
✅ Lead or support additional initiatives, including influencer collaborations, affiliate programs, and other marketing channels such as communications & PR, experiential, and partnerships
ASSUMPTION: This role requires a high level of creativity, experimentation mindset, and strong technical skills. The ideal candidate will be comfortable working in a fast-paced environment and handling multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) building and managing content development, social media calendars, and guiding content and social strategies on Instagram, TikTok, and other social media platforms, ideally for grocery, food and beverage, CPG, or ecommerce companies
Required Skills:
- Photography and videography expertise, including strong knowledge of lighting, scripting, and creative storytelling on social media platforms
- Post-production editing skills using Adobe Premiere Pro, Final Cut, Cap Cut, or similar tools
- Understanding of platform-specific content requirements and trends
- High level of creativity with an experimentation mindset, balanced by data-driven decision making and a strong technical background
- Strong understanding of the grocery industry, food and beverage, and/or ecommerce
- Self-motivated with the ability to work independently, learn quickly, take risks, and a continuous improvement mindset
- Comfortable working in a fast-paced environment and handling multiple priorities
Preferred Skills:
- Experience working in an impact-driven organization, startup culture, or fast-paced working environment
ASSUMPTION: Candidates with experience in the grocery industry, food and beverage, or ecommerce will have a strong understanding of Odd Bunch's target audience and market.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 CAD per year (based on experience and qualifications)
Benefits:
- Health plan available after 6 months
- Remote or hybrid work with a flexible schedule
- Potential for travel to Alberta, British Columbia, Ontario, and/or Quebec
- Free grocery plan
- Paid Time Off (PTO) of 15 days
- Strong potential for growth within the company
- Annual bonus potential
Working Hours: 40 hours per week, with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on market research and comparable roles in the industry. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Odd Bunch operates in the food and beverage services industry, focusing on reducing food waste and making groceries more affordable for Canadians
Company Size: Odd Bunch has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2022, with a mission to build a more sustainable food system and make groceries affordable for Canadians
Company Description:
- Odd Bunch sources cosmetically imperfect or surplus produce and delivers it directly to households through a subscription-based service
- The company's innovative approach reduces food waste by diverting "odd" produce from landfills and makes a significant social and environmental impact
- Odd Bunch helps Canadians save thousands of dollars on their grocery bills, supports local farmers, donates to families suffering from food insecurity, and builds a better planet in the process
Company Specialties:
- Subscription-based grocery delivery service
- Reducing food waste and promoting sustainability
- Affordable grocery options for Canadians
Company Website: www.oddbunch.ca
ASSUMPTION: Odd Bunch's focus on sustainability, social impact, and affordability sets it apart in the grocery industry and appeals to socially conscious consumers.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the CEO and works closely with the marketing team and other internal and external stakeholders
Work Arrangement: Hybrid, with remote or hybrid work and potential travel to Alberta, British Columbia, Ontario, and/or Quebec
Growth Opportunities:
- As Odd Bunch continues to grow, there may be opportunities for the Social Content Creator to take on additional responsibilities or move into a management role
- The company's focus on innovation and experimentation provides opportunities for the ideal candidate to make a significant impact on its growth and success
ASSUMPTION: The Social Content Creator role offers a unique opportunity to work at the intersection of creativity, data-driven decision making, and social impact, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Remote, with potential travel to Alberta, British Columbia, Ontario, and/or Quebec
Office Location(s): Odd Bunch's team is primarily located in Toronto, London, and Vancouver, with remote work available
Geographic Context:
- Odd Bunch operates in Alberta, British Columbia, Ontario, and Quebec, with plans to expand its reach across Canada
- The company's remote work policy allows employees to work from anywhere within Canada
- The company's focus on sustainability and social impact may appeal to candidates who value working for an organization that aligns with their personal values
Work Schedule: Flexible, with a focus on results and productivity rather than strict hours
ASSUMPTION: Odd Bunch's remote work policy and focus on results-driven work provide employees with a high degree of flexibility and autonomy.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the CEO and marketing team
- Final interview with the CEO
Key Assessment Areas:
- Creativity and storytelling skills
- Technical proficiency in photography, videography, and post-production editing
- Data-driven decision making and analytical skills
- Alignment with Odd Bunch's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your social content creation work, demonstrating your creativity, technical proficiency, and storytelling skills
- Be prepared to discuss your approach to data-driven decision making and your ability to optimize content performance
- Demonstrate your passion for Odd Bunch's mission and values, and your commitment to making a positive social impact
ATS Keywords: Content creation, social media management, photography, videography, post-production editing, data analysis, creative storytelling, trend analysis, collaboration, engagement optimization, content strategy, experimentation, self-motivation, fast-paced environment, impact-driven
ASSUMPTION: Odd Bunch's hiring process is designed to assess candidates' creativity, technical skills, and alignment with the company's mission and values. Successful candidates will be able to demonstrate their ability to thrive in a fast-paced, flexible environment and make a significant impact on the company's growth and success.
🛠️ Tools & Technologies
- Adobe Premiere Pro, Final Cut, or Cap Cut
- Social media platforms (Instagram, TikTok, etc.)
- Data analysis tools (Google Analytics, social media analytics, etc.)
ASSUMPTION: The ideal candidate will have experience with industry-standard tools and platforms for content creation, social media management, and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Innovation and experimentation
- Sustainability and social impact
- Collaboration and teamwork
Work Style:
- Fast-paced and flexible
- Results-driven and data-focused
- Creative and experimental
Self-Assessment Questions:
- Do you thrive in a fast-paced, flexible environment, and are you comfortable handling multiple priorities?
- Are you passionate about Odd Bunch's mission to reduce food waste and improve food affordability?
- Do you have a strong creative mindset, balanced with data-driven decision making and a solid technical background?
ASSUMPTION: Odd Bunch's company culture values innovation, sustainability, collaboration, and a fast-paced, flexible work environment. Successful candidates will be able to demonstrate their alignment with these values and their ability to thrive in this work environment.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the role and the company's growth
- Balancing creativity with data-driven decision making and continuous improvement
- Managing multiple priorities and deadlines in a remote work environment
- Travel requirements may be necessary for on-site events or meetings
ASSUMPTION: The Social Content Creator role presents unique challenges and opportunities for growth and development. Successful candidates will be able to navigate these challenges and make a significant impact on Odd Bunch's growth and success.
📈 Similar Roles Comparison
- Unlike traditional marketing or communications roles, the Social Content Creator role requires a strong creative mindset, balanced with data-driven decision making and a solid technical background
- This role offers a unique opportunity to work at the intersection of creativity, data-driven decision making, and social impact, with ample room for growth and development
- Candidates with experience in the grocery industry, food and beverage, or ecommerce will have a strong understanding of Odd Bunch's target audience and market
ASSUMPTION: The Social Content Creator role is unique in its focus on creativity, data-driven decision making, and social impact, and offers a compelling opportunity for candidates seeking to make a positive social impact while growing their career in a fast-paced, innovative environment.
📝 Sample Projects
- Developing a social media content calendar for Odd Bunch and Quirkies, including a mix of educational, entertaining, and promotional content
- Creating a series of short-form videos showcasing Odd Bunch's mission, values, and benefits, and optimizing their performance across social media platforms
- Collaborating with the marketing team and other internal and external stakeholders to plan and execute a launch campaign for a new Odd Bunch product or service
ASSUMPTION: The Social Content Creator role offers a wide range of projects and initiatives, providing candidates with the opportunity to make a significant impact on Odd Bunch's growth and success.
❓ Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
- How does Odd Bunch support work-life balance for its employees, particularly for those working remotely?
- Can you provide examples of how Odd Bunch's company culture values innovation, sustainability, collaboration, and a fast-paced, flexible work environment?
- How does Odd Bunch measure the success of its content strategies, and how can I contribute to improving those metrics?
- What opportunities are there for growth and advancement within the company, particularly for someone in this role?
ASSUMPTION: The Social Content Creator role offers a unique opportunity to work at the intersection of creativity, data-driven decision making, and social impact, with ample room for growth and development. Successful candidates will be able to ask insightful questions that demonstrate their understanding of the role and their commitment to Odd Bunch's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio of your social content creation work, demonstrating your creativity, technical proficiency, and storytelling skills
- Prepare for your interviews by researching Odd Bunch's mission, values, and company culture, and practicing your responses to common interview questions
- Follow up with the hiring manager within one week of your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
