Social Content Creator

📌 Core Information

🔹 Job Title: Social Content Creator

🔹 Company: Purple Carrot

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid (On-site 3 days a week)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Creating engaging video content for Purple Carrot’s social media platforms
• Managing a social content calendar and collaborating cross-functionally
• Evolving short-form video strategy based on quantitative analysis
• Working with a passionate team to promote plant-based eating

ASSUMPTION: This role requires a high level of creativity, self-motivation, and adaptability to trends in social media and video production.

📋 Key Responsibilities

✅ Create entertaining, iconic content for Purple Carrot’s social media platforms

✅ Craft fun, educational content that showcases the power of plants

✅ Conceptualize, script, produce, shoot, and edit short-form video content

✅ Work on large-scale content campaigns and promote product features

✅ Evolve short-form video strategy through content experiments and iteration

✅ Manage and socialize a Social Content Calendar with appropriate cross-functional team members

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple projects and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-3 years of social media experience at a major brand or organization

Required Skills:

• Video production experience with in-app creator tools and video editing software
• Strong interpersonal skills and passion for engaging directly with social media communities
• In-tune with social trends and ability to respond quickly to capitalize on opportunities

Preferred Skills:

• Light GFX design experience
• Food industry or culinary background

ASSUMPTION: Candidates with a deep passion for food and a desire to be a brand champion will excel in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 USD per year (based on experience and qualifications)

Benefits:

• Medical, dental, and vision insurance
• FSA and life insurance
• Matching retirement plan
• Unlimited paid time off
• Purple Carrot box allowance
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days a week

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Purple Carrot operates in the food and beverage services industry, focusing on plant-based meals and dinner kits.

Company Size: Purple Carrot is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.

Founded: Purple Carrot was founded in 2014 with a mission to empower everyone to eat more plants.

Company Description:

• Purple Carrot offers innovative recipes, ready-to-eat options, and curated groceries
• The company is committed to breaking boundaries with plant-based eating and providing customers with delicious and nutritious meal options
• Purple Carrot values learning from customers, an ownership mindset, integrity, winning together, and being bold

Company Specialties:

• Plant-based meals and dinner kits

Company Website: http://www.thepurplecarrot.com

ASSUMPTION: Purple Carrot's focus on plant-based eating and innovative recipes sets it apart in the food and beverage industry.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional with 2-5 years of experience in social media and video production.

Reporting Structure: The Social Content Creator will report directly to the Marketing Manager and collaborate with cross-functional teams, including Product, HR, and Sales.

Work Arrangement: This is a hybrid role, requiring on-site work 3 days a week and remote work 2 days a week.

Growth Opportunities:

• Expanding responsibilities based on performance and company growth
• Potential to lead and mentor junior team members in the future
• Opportunities to work on diverse projects and campaigns across various platforms

ASSUMPTION: This role offers significant growth potential as Purple Carrot continues to expand its reach and influence in the plant-based eating space.

🌍 Location & Work Environment

Office Type: Purple Carrot's Chicago office is a collaborative and creative workspace designed to foster innovation and teamwork.

Office Location(s): 1720 W Division St, Chicago, Illinois 60622, US

Geographic Context:

• Chicago, Illinois, United States
• Diverse and vibrant food scene with numerous culinary influences
• Access to public transportation and numerous amenities

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely 2 days a week

ASSUMPTION: The hybrid work arrangement allows for a healthy work-life balance while still fostering collaboration and creativity among team members.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Marketing Manager and a team member
• Final interview with the Marketing Director
• Background check and offer extension

Key Assessment Areas:

• Creativity and innovation in content creation
• Video production and editing skills
• Understanding of social media trends and platforms
• Interpersonal skills and cultural fit

Application Tips:

• Highlight relevant social media and video production experience in your resume
• Include a portfolio or examples of your work, showcasing your creativity and versatility
• Tailor your cover letter to demonstrate your passion for plant-based eating and Purple Carrot's mission

ATS Keywords: Social Media, Video Production, Content Creation, Video Editing, Interpersonal Skills, Food Passion, GFX Design, Trend Awareness

ASSUMPTION: The interview process will focus on assessing the candidate's creativity, technical skills, and cultural fit within the Purple Carrot team.

🛠️ Tools & Technologies

• In-app creator tools for social media platforms (e.g., Instagram Reels, TikTok, YouTube Shorts)
• Video editing software (e.g., Adobe Premiere)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: The candidate should be comfortable learning and adapting to new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Learning from customers
• Ownership mindset
• Integrity
• Winning together
• Being bold

Work Style:

• Collaborative and creative
• Adaptable and responsive to trends
• Results-driven and proactive

Self-Assessment Questions:

• How do you stay up-to-date with the latest social media trends and platforms?
• Can you provide an example of a time when you created engaging content on a tight deadline?
• How do you balance creativity with data-driven decision-making in your content strategy?

ASSUMPTION: Purple Carrot values candidates who are passionate about their work, collaborative, and committed to the company's mission.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing social media landscape
• Managing multiple projects and deadlines simultaneously
• Balancing on-site and remote work effectively
• Adapting to the unique needs and preferences of various social media platforms

ASSUMPTION: The candidate should be proactive, adaptable, and able to thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses primarily on short-form video content creation for social media platforms
• Purple Carrot's emphasis on plant-based eating sets this role apart from other content creation positions in the food and beverage industry
• This role offers significant growth potential as Purple Carrot continues to expand its reach and influence in the plant-based eating space

ASSUMPTION: This role is unique in its focus on plant-based eating and short-form video content creation, providing a compelling opportunity for the right candidate.

📝 Sample Projects

• Creating a series of engaging TikTok videos showcasing plant-based recipes and ingredients
• Developing an Instagram Reels campaign to promote a new product launch
• Editing a YouTube video featuring a Purple Carrot chef demonstrating a signature dish

ASSUMPTION: These sample projects demonstrate the variety and creativity required for this role, as well as the opportunity to work on large-scale campaigns and initiatives.

❓ Key Questions to Ask During Interview

• How does Purple Carrot support the growth and development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does Purple Carrot measure the success of its social media content, and how do these metrics influence content strategy?
• What are the most rewarding and challenging aspects of working at Purple Carrot?
• How does Purple Carrot foster a culture of innovation and creativity within its teams?

ASSUMPTION: These questions will help the candidate better understand the company culture, team dynamics, and the expectations for this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant social media and video production experience
• Tailor your cover letter to demonstrate your passion for plant-based eating and Purple Carrot's mission
• Prepare a portfolio or examples of your work showcasing your creativity and versatility
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.