Social Content Creator

📌 Core Information

🔹 Job Title: Social Content Creator

🔹 Company: Raising Cane's

🔹 Location: Plano, TX

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (with travel 30-70% as needed)

🚀 Job Overview

Key aspects of this role include:

• Creating original, engaging content for various social media platforms
• Collaborating with in-house teams and external partners
• Researching trends and contributing to content calendars
• Developing big ideas to create viral moments
• Working in a fast-paced, dynamic environment with a focus on pop culture

ASSUMPTION: The role requires a strong understanding of social media trends and a creative mindset to stay ahead of the curve in the ever-evolving social media landscape.

📋 Key Responsibilities

✅ Researching and identifying insights, trends, and opportunities to elevate social content

✅ Contributing to monthly content calendars across all brand channels

✅ Creating various forms of social media content (videos, images, text captions) suitable for different platforms

✅ Contributing to the creative ideation, content capture, and editing of brand activations

✅ Developing and creating big ideas to create viral moments

ASSUMPTION: The role may require working on tight deadlines and adapting to changing priorities.

🎯 Required Qualifications

Education: A degree in Graphic Design, Visual Communication, or a related field is required.

Experience: 2+ years of experience in a social content role

Required Skills:

• Expertise in Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Extreme attention to detail and understanding of design principles
• Highly collaborative with the ability to respond professionally to creative direction and constructive feedback
• Self-driven, flexible, and highly energetic with strong analytical, written, and verbal communication skills
• Ability to work effectively and efficiently both independently and collaboratively

Preferred Skills:

• Experience in the restaurant industry or relevant field
• Fluency in Spanish (both written and spoken)

ASSUMPTION: While not explicitly stated, having experience in the restaurant industry or relevant field may be beneficial for understanding the brand and its target audience.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on industry standards for a Social Content Creator with 2-5 years of experience in the Dallas-Fort Worth area)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on Raising Cane's meals
• Opportunities for career growth and development

Working Hours: Full-time, with the possibility of working flexible hours to accommodate brand activations and events

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Raising Cane's is a fast-casual restaurant chain specializing in chicken finger meals. They are known for their unique brand voice and focus on customer experience.

Company Size: Raising Cane's has 1,001-5,000 employees, making it a mid-sized company. This means there are opportunities for growth and career advancement, but the company is still large enough to have established systems and processes.

Founded: Raising Cane's was founded in 1996 in Baton Rouge, Louisiana. The company has since expanded to over 500 locations across the United States and internationally.

Company Description:

• Raising Cane's is committed to serving only the best tasting and most craveable chicken finger meals, with a focus on quality and customer satisfaction.
• The company's ONE LOVE® is their chicken finger meals, and they strive to provide exceptional service and a unique dining experience for their customers.
• Raising Cane's is focused on growth and expansion, with plans to become one of the top 10 restaurant companies in the United States.

Company Specialties:

• Fast-casual dining
• Chicken finger meals
• Customer experience
• Brand marketing

Company Website: raisingcanes.com

ASSUMPTION: Raising Cane's is known for its strong brand voice and focus on customer experience, which is reflected in its social media presence and marketing efforts.

📊 Role Analysis

Career Level: This role is a mid-level position, requiring 2-5 years of experience in social content creation. It offers opportunities for growth and development within the company.

Reporting Structure: The Social Content Creator will report directly to the Manager of Social Media and will collaborate with various teams, including Marketing, Brand, and Creative.

Work Arrangement: This is an on-site position at the Restaurant Support Office in Plano, TX, with travel requirements of 30-70% as needed.

Growth Opportunities:

• Advancement within the Marketing department or other departments within the company
• Expanding skills and knowledge in social media, content creation, and marketing
• Potential to work on high-profile brand activations and campaigns

ASSUMPTION: The Social Content Creator role offers opportunities for career growth and development within the company, as Raising Cane's continues to expand and grow.

🌍 Location & Work Environment

Office Type: The Restaurant Support Office (RSO) is a corporate office environment, with a focus on collaboration and innovation.

Office Location(s): Plano, TX

Geographic Context:

• Plano, TX is a suburb of Dallas-Fort Worth and is known for its high quality of life, excellent schools, and diverse cultural scene.
• The Dallas-Fort Worth area is a major hub for the restaurant industry, with numerous opportunities for networking and professional development.
• The area is also home to a vibrant arts and culture scene, with numerous museums, theaters, and music venues.

Work Schedule: The work schedule for this role is full-time, with the possibility of working flexible hours to accommodate brand activations and events. The role may require working on tight deadlines and adapting to changing priorities.

ASSUMPTION: The work environment at Raising Cane's is fast-paced and dynamic, with a focus on collaboration and innovation. The company values creativity, passion, and a strong work ethic.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the hiring manager and/or other team members
• Portfolio review and presentation of creative ideas
• Final interview with the Director of Marketing or another senior leader

Key Assessment Areas:

• Creative portfolio and presentation skills
• Understanding of social media trends and platforms
• Ability to work collaboratively and take direction
• Problem-solving skills and adaptability
• Alignment with Raising Cane's brand voice and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a link to your online portfolio, showcasing your best work and demonstrating your creative versatility
• Prepare a presentation of your creative ideas for the role, focusing on your understanding of Raising Cane's brand and your ability to generate big ideas
• Research Raising Cane's brand, values, and company culture to demonstrate your enthusiasm and alignment with the company

ATS Keywords: Social Media, Content Creation, Video Production, Graphic Design, Adobe Creative Cloud, Collaboration, Trend Analysis, Attention to Detail, Creative Ideation, Content Strategy, Analytical Skills, Written Communication, Verbal Communication, Time Management, Flexibility, Self-Driven

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, skills, and alignment with Raising Cane's brand and values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Illustrator, InDesign, Photoshop, and Premiere Pro)
• Social media platforms (Instagram, TikTok, Twitter, Facebook, and YouTube)
• Project management tools (Asana, Trello, or similar)
• Content calendar tools (Hootsuite, Buffer, or similar)

ASSUMPTION: The Social Content Creator will be expected to be proficient in Adobe Creative Cloud and other relevant tools and technologies for content creation and management.

👔 Cultural Fit Considerations

Company Values:

• One Love: We love what we do and we love our customers
• Customer Obsessed: We put our customers first in everything we do
• Integrity: We do the right thing, even when no one is watching
• Innovation: We continuously seek new and better ways to serve our customers
• Accountability: We take responsibility for our actions and results

Work Style:

• Collaborative: The Social Content Creator will work closely with various teams, including Marketing, Brand, and Creative
• Creative: The role requires a strong creative mindset and the ability to generate big ideas
• Adaptable: The role may require working on tight deadlines and adapting to changing priorities

Self-Assessment Questions:

• Do you have a deep understanding of social media trends and platforms?
• Are you able to work collaboratively and take direction from others?
• Do you have a strong creative mindset and the ability to generate big ideas?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on pop culture?

ASSUMPTION: Raising Cane's values creativity, passion, and a strong work ethic. The company seeks candidates who are aligned with their brand voice and values and who are able to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• The role may require working on tight deadlines and adapting to changing priorities
• The Social Content Creator will be expected to stay up-to-date with social media trends and platforms, which can be a constantly evolving landscape
• The role may require travel, which can be demanding and may impact work-life balance
• The company is growing rapidly, which can present both opportunities and challenges in terms of structure and processes

ASSUMPTION: The Social Content Creator role offers a unique opportunity to work in a fast-paced, dynamic environment with a focus on pop culture. However, the role also presents potential challenges, including tight deadlines, a constantly evolving landscape, and the need for adaptability and flexibility.

📈 Similar Roles Comparison

• Social Media Manager: This role is more focused on strategy and management, while the Social Content Creator is more focused on creative execution
• Graphic Designer: This role is more focused on visual design and may not involve the same level of social media and content strategy
• Content Strategist: This role is more focused on content planning and strategy, while the Social Content Creator is more focused on creative execution

ASSUMPTION: The Social Content Creator role is unique in its focus on creative execution and collaboration with various teams. While there are similar roles in the industry, this role offers a unique opportunity to work in a fast-paced, dynamic environment with a focus on pop culture.

📝 Sample Projects

• Creating a social media campaign to promote a new menu item
• Developing a series of videos to showcase Raising Cane's unique brand voice and customer experience
• Designing a set of graphics to support a brand activation or event
• Creating a social media calendar to plan and schedule content for multiple channels

ASSUMPTION: The Social Content Creator will be expected to work on a variety of projects, from creative campaigns to day-to-day content management. The role offers opportunities to work on high-profile brand activations and campaigns, as well as more tactical, day-to-day tasks.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does this role collaborate with other teams, such as Marketing and Brand?
• What are the most important qualities and skills for success in this role?
• How does Raising Cane's approach social media and content strategy?
• What opportunities are there for growth and development within the company?

ASSUMPTION: The interview process for this role is an opportunity to learn more about the company, the team, and the role itself. Candidates should come prepared with thoughtful questions to demonstrate their interest and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a presentation of your creative ideas for the role, focusing on your understanding of Raising Cane's brand and your ability to generate big ideas
• Include a link to your online portfolio, showcasing your best work and demonstrating your creative versatility
• Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.