📌 Core Information
🔹 Job Title: Social Content Creator
🔹 Company: Papa Johns
🔹 Location: HQ_Atlanta
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing engaging visual and video content for social media platforms
- Collaborating with cross-functional teams to create content calendars and monitor trends
- Staying informed on real-time and monthly performance of content to optimize future work
- Occasionally appearing on camera or behind the scenes for content creation
- Overseeing social media inbox to support local Franchisee needs
ASSUMPTION: This role requires a high level of creativity, collaboration, and adaptability to keep up with ever-changing social media trends and brand needs.
📋 Key Responsibilities
✅ Effectively interpret and push existing social media strategy
✅ Conceptualize and produce high-quality photo and video content for key social media platforms: Instagram and TikTok
✅ Collaborate with Social Media Manager and Social Agency to craft monthly content calendars
✅ Proactively monitor key channels for reactive opportunities
✅ Stay up to date on social trends with an emphasis on food and lifestyle to keep our content fresh and relevant
✅ Actively participate in Culture Listening Crew to identify key opportunities for the brand to show up in culture
✅ Schedule / publish content to key channels: Instagram and TikTok
✅ Stay informed on real-time and monthly performance of content, using insights to optimize future work
✅ Occasionally appear on camera or behind the scenes, styling or prepping food for shoots
✅ Oversee social media inbox in partnership with Social Media Manager to help support local Franchisee needs
✅ Collaborate with Integrated Comms Team to ensure brand consistency
✅ Familiarize yourself with cross-functional teams / initiatives that may impact or inspire your work
ASSUMPTION: This role requires a strong understanding of social media best practices and the ability to work independently and collaboratively in a fast-paced environment.
🎯 Required Qualifications
Education: Not specified
Experience: Minimum 3 years of professional content creation experience
Required Skills:
- Proven ability to shoot and edit photos and short-form videos
- Proficiency with relevant software and tools (e.g., Adobe Creative Suite, Canva, Lightroom, video editing apps)
Preferred Skills:
- Experience with social media management tools
- Familiarity with food styling and photography
ASSUMPTION: Candidates with a strong portfolio showcasing their work and relevant experience will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for a Marketing Coordinator/Associate role with 2-5 years of experience in the Atlanta area)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on pizza
Working Hours: Full-time, Monday-Friday, with occasional weekend or evening work for content creation or events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Papa Johns is a leading pizza restaurant chain, operating in the competitive fast-casual dining industry.
Company Size: Papa Johns has 10,001+ employees, making it a large corporation with established systems and processes.
Founded: 1984, in Jeffersonville, Indiana
Company Description:
- Papa Johns is known for its "Better Ingredients. Better Pizza." slogan and focuses on providing high-quality ingredients and exceptional customer service.
- The company operates through franchising, with locations worldwide.
- Papa Johns is committed to diversity, inclusion, and providing opportunities for growth and advancement.
Company Specialties:
- Pizza delivery and takeout
- Catering services
- Loyalty programs and promotions
Company Website: http://www.papajohns.com
ASSUMPTION: Papa Johns' large size and extensive reach provide ample opportunities for career growth and exposure to various aspects of the business.
📊 Role Analysis
Career Level: This role is at the coordinator or associate level, with opportunities for growth and advancement within the marketing department.
Reporting Structure: The Social Content Creator will report directly to the Social Media Manager and collaborate with various cross-functional teams, including the Integrated Comms Team and the Social Agency.
Work Arrangement: This role is on-site, with occasional remote work or flexible hours for content creation or events.
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Social Media Manager or another marketing role
- Expanding content creation skills and expertise to take on additional responsibilities or projects
- Gaining experience in cross-functional teams to develop a well-rounded understanding of the business
ASSUMPTION: Candidates who demonstrate strong performance, initiative, and a willingness to learn will have the best opportunities for growth and advancement within the company.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 788 Circle 75 Pkwy SE, Atlanta, Georgia 30339, US
Geographic Context:
- Atlanta is a major metropolitan area with a diverse population and vibrant cultural scene
- The office is located in a suburban area with easy access to major highways and nearby amenities
- The city offers a range of housing options, from urban apartments to suburban homes
Work Schedule: Full-time, Monday-Friday, with occasional weekend or evening work for content creation or events
ASSUMPTION: The work environment at Papa Johns' headquarters is fast-paced, collaborative, and focused on driving results through innovative and engaging content.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Social Media Manager and Integrated Comms Team
- Portfolio review and presentation of a content concept or project
- Final interview with the Director of Marketing or another senior leader
Key Assessment Areas:
- Creativity and portfolio presentation
- Understanding of social media trends and best practices
- Collaboration and communication skills
- Problem-solving and adaptability
- Alignment with Papa Johns' brand and company culture
Application Tips:
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a content concept or project that showcases your creativity and understanding of Papa Johns' brand
- Research Papa Johns' brand, company culture, and recent marketing campaigns to demonstrate your enthusiasm and preparation
ATS Keywords: Social Media, Content Creation, Photography, Videography, Adobe Creative Suite, Canva, Lightroom, Instagram, TikTok, Brand Consistency, Collaboration, Marketing, Communications
ASSUMPTION: The interview process at Papa Johns is designed to assess candidates' creativity, collaboration, and alignment with the company's brand and culture.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro)
- Canva
- Social media management tools (Hootsuite, Sprout Social, Buffer)
- Video editing apps (iMovie, Adobe Premiere Rush)
ASSUMPTION: Candidates should be proficient in relevant software and tools and willing to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Better Ingredients. Better Pizza.
- Better Opportunities. Better People.
- Better Together.
Work Style:
- Collaborative and team-oriented
- Fast-paced and adaptable
- Creative and innovative
Self-Assessment Questions:
- Do you align with Papa Johns' commitment to using better ingredients to create better pizza?
- Are you comfortable working in a fast-paced, collaborative environment with cross-functional teams?
- Do you have a strong portfolio showcasing your creativity and ability to tell engaging stories through visuals and videos?
ASSUMPTION: Candidates who demonstrate a strong understanding of Papa Johns' brand, company culture, and values will be the best fit for this role.
⚠️ Potential Challenges
- Keeping up with ever-changing social media trends and algorithms
- Managing multiple projects and deadlines in a fast-paced environment
- Occasional weekend or evening work for content creation or events
- Balancing the needs of various stakeholders, including Franchisees and the Integrated Comms Team
ASSUMPTION: Candidates should be prepared to adapt to change, manage their time effectively, and prioritize their workload to meet deadlines and expectations.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Associate, with a focus on content creation and social media management
- Unlike other marketing roles, this position requires a strong portfolio showcasing creative skills and experience with photography and videography
- Career paths for this role may include advancement within the marketing department or expansion into other areas of the business
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and requirements to better understand the competitive landscape and their fit for the position.
📝 Sample Projects
- Creating a social media campaign to promote a new pizza flavor or limited-time offer
- Developing a series of Instagram Reels or TikTok videos showcasing behind-the-scenes content or employee stories
- Designing and executing a user-generated content (UGC) campaign to engage customers and build brand awareness
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they would approach creating engaging content for Papa Johns' social media channels.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Papa Johns?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
- How does Papa Johns support the growth and development of its employees?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does Papa Johns measure the success of its social media campaigns, and how can this role contribute to improving those metrics?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and eagerness to contribute to Papa Johns' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and resume through this link
- Tailor your resume and portfolio to highlight relevant experience and skills for this role
- Prepare a content concept or project that showcases your creativity and understanding of Papa Johns' brand
- Research Papa Johns' brand, company culture, and recent marketing campaigns to demonstrate your enthusiasm and preparation
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
