- Job Title: Social Content Creator - CO
- Company: WITHIN & Brkfst.io
- Location: Bogotá, Colombia
- Job Type: On-site, Full-time
- Category: Marketing & Creative
- Date Posted: May 10, 2025
- Experience Level: Entry-level to Mid-level (0-2 years)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, thumb-stopping content for social media platforms, with a focus on TikTok and Instagram Reels.
- Collaborating with cross-functional teams to produce timely and relevant content that aligns with campaign goals.
- Monitoring social media trends and translating them into actionable content ideas.
- Encouraging and leveraging user-generated content (UGC) to enhance brand presence.
*ASSUMPTION:* This role requires a high level of creativity, adaptability, and a strong understanding of social media trends and user behavior.
📋 Key Responsibilities
- Trendspotting & Ideation: Monitor social media platforms to identify emerging trends, sounds, and formats, and transform them into actionable content ideas for our accounts.
- Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel.
- UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC.
- Creative Collaboration: Work closely with the Social Media Manager, Content Lead, and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices.
- Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native.
- Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving.
- Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms.
- Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance.
*ASSUMPTION:* This role requires strong multitasking skills, attention to detail, and the ability to work efficiently under tight deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
- Experience: Proven experience (0-2 years) creating engaging content specifically for platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Required Skills:
- Proficient in mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).
- Strong understanding of user-generated content (UGC) and experience creating content in that authentic style.
- Excellent communication and collaboration skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Familiarity with social media trends and platform best practices.
- Preferred Skills:
- Experience with Adobe Creative Suite (Photoshop, After Effects).
- Knowledge of Spanish (both written and spoken) for better understanding and engagement with local audiences.
*ASSUMPTION:* Candidates with a strong portfolio showcasing their creative skills and understanding of social media trends will be given priority.
💰 Compensation & Benefits
- Salary Range: COP 2,500,000 - 4,000,000 per month (based on experience level and industry standards for entry-level to mid-level marketing roles in Bogotá).
- Benefits:
- Unlimited vacation policy.
- Monthly phone/internet and food stipend.
- Health insurance coverage.
- Professional Development Program.
- Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break).
*ASSUMPTION:* The salary range is estimated based on industry standards for entry-level to mid-level marketing roles in Bogotá, Colombia.
📌 Applicant Insights
🔍 Company Context
- Industry: Marketing Services, specifically focused on user-generated content (UGC) for social media platforms.
- Company Size: Small (11-50 employees), which fosters a collaborative and agile work environment.
- Founded: Brkfst.io is an incubated venture within WITHIN, with a focus on connecting creators with major brands to produce impactful ads at scale.
- Company Description: Brkfst.io improves ROI across TikTok and Meta by producing hundreds of UGC videos per month and automating media management. WITHIN is the world's first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies.
- Company Specialties: User-generated content (UGC) creation, social media marketing, brand partnerships, and performance-driven marketing.
📊 Role Analysis
- Career Level: Entry-level to Mid-level (0-2 years of experience).
- Reporting Structure: This role reports directly to the Post Production Supervisor and collaborates with the Social Media Manager, Content Lead, and broader Marketing/Creative teams.
- Work Arrangement: On-site, full-time position, with the requirement to work on-site five days a week.
- Growth Opportunities: As a small and growing team, there are ample opportunities for career growth and advancement within the company.
*ASSUMPTION:* This role offers a unique opportunity for candidates to grow with the company and make a significant impact on its success.
🌍 Location & Work Environment
- Office Type: Modern, collaborative office space with a creative and dynamic atmosphere.
- Office Location(s): Bogotá, Colombia - Av. Cra 19 #100-45, Bogotá, Floor 12.
- Geographic Context: Bogotá is the capital and largest city of Colombia, known for its vibrant culture, rich history, and diverse neighborhoods. The office is located in the heart of the city, offering easy access to public transportation and various amenities.
- Work Schedule: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a one-hour lunch break).
*ASSUMPTION:* The office environment is designed to foster creativity, collaboration, and productivity, with a strong emphasis on work-life balance.
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including an excel and typing test, as well as creative challenges to assess their skills and fit for the role.
- Key Assessment Areas: Candidates will be evaluated on their creative skills, understanding of social media trends, ability to work collaboratively, and adaptability to the fast-paced nature of the role.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Showcase your portfolio or examples of your creative work, with a focus on social media content.
- Be prepared to discuss your understanding of user-generated content (UGC) and how you've leveraged it in previous projects.
*ASSUMPTION:* The interview process is designed to assess candidates' technical skills, creativity, and cultural fit within the organization.
🛠️ Tools & Technologies
- Mobile editing apps (e.g., CapCut, InShot)
- Basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
- Adobe Creative Suite (Photoshop, After Effects - preferred)
- Social media platforms (TikTok, Instagram, YouTube, etc.)
*ASSUMPTION:* Candidates should be comfortable learning and utilizing new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
- Company Values: Creativity, collaboration, adaptability, and a strong work ethic.
- Work Style: Fast-paced, dynamic, and agile, with a focus on continuous learning and improvement.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest social media trends and platform best practices?
- Can you provide an example of a time when you created UGC-style content that resonated with your audience?
- How do you approach working collaboratively with cross-functional teams to produce timely and relevant content?
*ASSUMPTION:* Candidates who align with the company's values and work style, and can provide concrete examples of their skills and experiences, will be strong fits for this role.
⚠️ Potential Challenges
- The fast-paced nature of social media trends may require candidates to adapt quickly and work efficiently under tight deadlines.
- The role may involve working with tight budgets and limited resources, requiring candidates to be creative and resourceful in their approach to content creation.
- As a small and growing team, candidates may be required to take on additional responsibilities and wear multiple hats as needed.
*ASSUMPTION:* Candidates who are adaptable, resourceful, and comfortable working in a dynamic and ever-changing environment will be best suited to this role.
📈 Similar Roles Comparison
- Content Creator (Social Media) vs. Content Creator (Branded Content): This role focuses on creating engaging, user-generated content for social media platforms, while a Content Creator (Branded Content) role may involve creating content for advertising campaigns, product launches, or other marketing initiatives with a more polished and branded look and feel.
- Social Media Manager vs. Content Creator: While both roles involve creating and managing content for social media platforms, the Social Media Manager role typically involves strategic planning, platform management, and analytics, while the Content Creator role focuses primarily on content creation and production.
- Career Path Comparison: This role offers a unique opportunity for candidates to grow with the company and advance their careers in the marketing and creative industries.
*ASSUMPTION:* Candidates should consider their long-term career goals and how this role can help them achieve their desired career path.
📝 Sample Projects
- Creating a TikTok challenge that encourages user-generated content and goes viral, with millions of views and engagements.
- Developing a series of Instagram Reels that showcase a brand's products in a creative and authentic way, driving sales and increasing brand awareness.
- Collaborating with a cross-functional team to produce a successful social media campaign that aligns with campaign goals and exceeds performance expectations.
*ASSUMPTION:* Candidates should be prepared to discuss their past projects and how they've contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for a recent social media campaign, from ideation to execution?
- How do you approach collaborating with cross-functional teams to produce timely and relevant content?
- Can you provide an example of a time when you had to adapt quickly to a change in social media trends or platform best practices?
- How do you ensure that the content you create aligns with the brand voice and campaign goals?
- What strategies do you use to encourage and leverage user-generated content (UGC) for our brand(s)?
*ASSUMPTION:* Candidates should prepare thoughtful and insightful questions to ask during their interview, demonstrating their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this [link](https://www.brkfst.io/careers).
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare a portfolio or examples of your creative work, with a focus on social media content.
- Be prepared to discuss your understanding of user-generated content (UGC) and how you've leveraged it in previous projects.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
