📌 Core Information
🔹 Job Title: Social Content Creator - MX
🔹 Company: WITHIN
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: On-site
🔹 Category: Marketing Services
🔹 Date Posted: 2025-05-10
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: No (Fully in-office)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content for social media platforms, with a focus on TikTok and Instagram Reels
- Monitoring trends and generating creative ideas quickly
- Collaborating with teams to produce timely, relevant content that aligns with brand goals
- Editing content using mobile apps or basic desktop software
- Managing digital assets and staying updated on platform best practices
ASSUMPTION: This role requires a strong understanding of social media trends and a "chronically online" mindset. Candidates should be comfortable working in a fast-paced environment and collaborating with various teams.
📋 Key Responsibilities
✅ Trendspotting & Ideation: Constantly monitor social media platforms to identify emerging trends, sounds, and formats, translating them into actionable content ideas for our accounts.
✅ Content Creation: Conceptualize, script, shoot, and edit engaging short-form video and static content optimized for various social media platforms, capturing an authentic, often UGC-style, look and feel.
✅ UGC Focus: Develop and execute strategies to encourage and leverage user-generated content, as well as create brand content that mimics authentic UGC.
✅ Creative Collaboration: Work closely with the Social Media Manager/Content Lead and broader Marketing/Creative teams to align content with campaign goals, brand voice, and platform best practices.
✅ Basic Editing & Graphics: Perform necessary edits, add text overlays, incorporate trending audio, and utilize basic motion graphics or in-app effects to enhance content and ensure it's platform-native.
✅ Asset Management: Organize and manage digital assets (raw footage, edited videos, graphics) for social media use, ensuring easy access and archiving.
✅ Platform Management: Stay updated on best practices, features, and algorithm changes across key social media platforms.
✅ Performance Awareness: Have a general understanding of what resonates with audiences and contribute insights based on content performance.
ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills. Candidates should be comfortable working with minimal supervision and managing multiple projects simultaneously.
🎯 Required Qualifications
Education: Not specified (Entry-level position)
Experience: Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts.
Required Skills:
- Social Media Native: Proven experience creating engaging content specifically for platforms like TikTok, Instagram Reels, YouTube Shorts.
- Content Creation Skills: Demonstrated ability to shoot (often with a smartphone) and edit compelling short-form video content.
- Editing Proficiency: Comfortable using mobile editing apps (e.g., CapCut, InShot) and/or basic desktop software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro).
- UGC Acumen: Strong understanding of what makes UGC effective and experience creating content in that authentic style.
- Creative & Agile: Ability to generate creative ideas quickly and adapt to the fast-paced nature of social media trends.
- Collaborative Spirit: Excellent communication skills and ability to work effectively within a team environment.
- Organizational Skills: Ability to manage multiple projects simultaneously and meet deadlines.
Preferred Skills:
- Fluency in Spanish (for this specific role in Mexico)
- Experience with specific social media management tools or platforms
ASSUMPTION: While not explicitly stated, a strong understanding of the local market and cultural trends in Mexico would be beneficial for this role. Additionally, experience with specific social media management tools or platforms could be an advantage.
💰 Compensation & Benefits
Salary Range: $25,000 - $35,000 USD per year (Estimated, based on entry-level marketing roles in Mexico City)
Benefits:
- Base salary DOE
- Unlimited vacation policy
- Monthly phone/internet and food stipend
- Health insurance coverage
- Professional Development Program
Working Hours: Full-time (40 hours/week), Monday - Friday, 9:00 AM - 6:00 PM (Local time)
ASSUMPTION: The salary range is an estimate based on entry-level marketing roles in Mexico City. Actual compensation may vary based on the candidate's ability level and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services, specifically focused on user-generated content (UGC) for social media platforms.
Company Size: Small (11-50 employees), which means a more intimate work environment with closer collaboration across teams.
Founded: 2022 (Relatively new, with a focus on innovation and growth)
Company Description:
- Brkfst.io improves ROI across TikTok & Meta by producing hundreds of UGC videos per month and automating media management.
- Part of the WITHIN network, which is the world's first Performance Branding company, partnering with major brands to drive business growth through innovative marketing strategies.
- Brkfst.io connects creators with big brands to produce impactful ads at scale, with a network of thousands of content creators with various skill-sets.
Company Specialties:
- User-generated content (UGC) creation and management
- Social media content strategy and execution
- Performance branding and marketing
- Creativity and innovation in advertising
Company Website: brkfst.io
ASSUMPTION: Brkfst.io is a fast-growing, innovative company focused on leveraging user-generated content to drive brand performance. Candidates should be comfortable working in a dynamic, ever-changing environment.
📊 Role Analysis
Career Level: Entry-level (0-2 years of experience)
Reporting Structure: The Content Creator will report directly to the Post Production Supervisor and collaborate closely with the Social Media Manager/Content Lead and broader Marketing/Creative teams.
Work Arrangement: Fully on-site, five days a week.
Growth Opportunities:
- As the company grows, there may be opportunities to take on more responsibilities or move into a management role.
- With experience, candidates may have the opportunity to work on larger campaigns or manage a team of content creators.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-growing, innovative company and make a significant impact on the brand's social media presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a creative and energetic atmosphere.
Office Location(s): Av. Paseo de la Reforma 296, floor 25 office 111, Cuauhtémoc, Ciudad de México, 06500, CDMX, Mexico
Geographic Context:
- Mexico City is the largest city in Mexico and the most populous Spanish-speaking city in the world, offering a vibrant cultural scene and diverse job market.
- The office is located in the Cuauhtémoc district, known for its bustling nightlife, restaurants, and cultural attractions.
- The city has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 6:00 PM (Local time), with a one-hour lunch break.
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth. The office location is convenient for accessing various amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Creative challenge or test project
- In-person or video interview with the hiring manager and/or team members
- Final decision and offer
Key Assessment Areas:
- Creativity and originality in content ideas
- Editing skills and proficiency with relevant software
- Understanding of user-generated content and trends
- Collaboration and communication skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content creation experience, as well as any relevant skills or projects.
- Include a portfolio or examples of your work, showcasing your creativity and editing skills.
- Prepare for the creative challenge or test project by brainstorming unique content ideas and demonstrating your ability to bring them to life.
- Research the company and its clients to show your enthusiasm and understanding of their brand voice and values.
ATS Keywords: Social Media, Content Creator, TikTok, Instagram Reels, User-Generated Content, Editing, Collaboration, Creative, Trendspotting, Marketing Services
ASSUMPTION: The interview process may include an Excel and typing test to assess the candidate's technical skills and ability to work efficiently in a fast-paced environment.
🛠️ Tools & Technologies
- Mobile editing apps (e.g., CapCut, InShot)
- Basic desktop editing software (e.g., Adobe Premiere Rush, iMovie, basic Premiere Pro)
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and the company's evolving needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Brkfst.io values creativity and encourages employees to think outside the box and challenge the status quo.
- Collaboration: The company fosters a collaborative work environment, with teams working closely together to achieve common goals.
- Accountability: Employees are held responsible for their actions and are expected to take ownership of their work and its impact on the company's success.
Work Style:
- Fast-paced and dynamic, with a focus on quick turnaround times and adaptability
- Creative and energetic, with a strong emphasis on collaboration and teamwork
- Results-driven, with a focus on delivering high-quality content that resonates with audiences
Self-Assessment Questions:
- Do you have a strong understanding of social media trends and a "chronically online" mindset?
- Are you comfortable working in a fast-paced, collaborative environment with minimal supervision?
- Do you have experience creating engaging content for platforms like TikTok and Instagram Reels, with a focus on user-generated content?
- Are you comfortable managing multiple projects simultaneously and meeting deadlines?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- The role may require working on weekends or evenings to meet tight deadlines or capitalize on trending content opportunities.
- The fast-paced nature of social media trends may make it challenging to keep up with the latest trends and best practices.
- The role may involve managing multiple projects simultaneously, which can be stressful and time-consuming.
- The company's rapid growth may lead to changes in responsibilities or work arrangements.
ASSUMPTION: Candidates should be prepared to work flexible hours and adapt to the company's evolving needs, as well as manage multiple projects simultaneously in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on user-generated content (UGC) and its emphasis on authenticity and creativity.
- Compared to traditional marketing or advertising roles, this position requires a deeper understanding of social media trends and a more hands-on approach to content creation.
- Career paths in this role may lead to specialized positions in UGC management, social media strategy, or creative direction within the marketing industry.
ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a fast-growing, innovative company and make a significant impact on the brand's social media presence. With experience, candidates may have the opportunity to work on larger campaigns or manage a team of content creators.
📝 Sample Projects
- Creating a TikTok challenge or hashtag campaign to encourage user-generated content and increase brand awareness
- Developing a series of Instagram Reels showcasing a product or service in a creative and engaging way, mimicking user-generated content
- Editing a compilation video featuring user-generated content submissions for a brand's social media channels
ASSUMPTION: These sample projects demonstrate the role's focus on user-generated content, creativity, and adaptability to various social media platforms and trends.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the brand's social media presence, and how can this role help address them?
- How does the company support the growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) used to measure the success of the content created for this role, and how are they tracked?
- How does the company collaborate with its clients to ensure their brand voice and values are accurately represented in the content created for their social media channels?
- What opportunities are there for growth and advancement within the company, particularly for someone in this role?
ASSUMPTION: These interview questions help candidates better understand the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your social media and content creation experience, as well as any relevant skills or projects.
- Prepare a portfolio or examples of your work, showcasing your creativity and editing skills.
- Research the company and its clients to show your enthusiasm and understanding of their brand voice and values.
- Prepare for the creative challenge or test project by brainstorming unique content ideas and demonstrating your ability to bring them to life.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
