Social & Content Creator (US)

📌 Core Information

🔹 Job Title: Social & Content Creator (US)

🔹 Company: Au Vodka

🔹 Location: Atlanta, Georgia, United States

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating and managing social media content for Au Vodka's US market
• Collaborating with the UK team to plan and execute US-specific social media strategies
• Engaging with US audiences and influencers to build brand awareness and community
• Capturing live content at events, influencer meet-ups, nightlife venues, and pop-ups

ASSUMPTION: This role requires a strong understanding of US pop culture, nightlife, and digital trends to create relevant and engaging content.

📋 Key Responsibilities

✅ Plan, shoot, edit, and post high-impact short-form content for the US market on platforms like TikTok, Instagram Reels, and YouTube Shorts

✅ Create story-led content and memes that connect with US audiences in nightlife, fashion, and hip-hop culture

✅ Source trending sounds, challenges, and formats relevant to US creators and platforms

✅ Collaborate on the US social calendar, aligned with the UK team and local activations

✅ Post natively to channels, engaging with community and influencers in real-time

✅ Capture live content at events, influencer meet-ups, nightlife venues, and pop-ups

✅ Work with the team to identify emerging US creators and viral moments to collaborate with

✅ Embed Au Vodka in relevant US cultural moments: sports, music, festivals, nightlife

✅ Monitor content performance, identify what’s working, and iterate quickly

✅ Regularly report on content trends and competitor activity within the US market

ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong collaboration skills to work effectively with the UK team across time zones.

🎯 Required Qualifications

Education: No formal education requirements specified

Experience: 1 year of experience in social media and content creation

Required Skills:

• Proven examples of short-form video content (TikTok, Reels, YouTube Shorts)
• Ability to travel for shoots, events, and pop-ups as needed
• Strong understanding of US pop culture, nightlife, music, and digital trends
• Proficiency in CapCut, Adobe Suite, or native social editing tools
• Organized and autonomous, yet collaborative across time zones

Preferred Skills:

• Experience working with alcohol, luxury, or youth lifestyle brands

ASSUMPTION: While not explicitly stated, a strong portfolio of previous content creation work would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 / year (Based on industry standards for a content creator role with 0-2 years of experience in the US)

Benefits:

• Opportunity to work for a fast-growing, disruptive spirits brand
• Potential for career growth as the company expands in the US market

Working Hours: Full-time, with potential for flexible hours based on event coverage and content creation needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a content creator role with 0-2 years of experience in the US. Actual compensation may vary based on factors such as the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing, specifically focusing on premium and flavored vodka

Company Size: 51-200 employees (Mid-size company, offering opportunities for growth and impact)

Founded: 2016 (Relatively young company with a strong focus on innovation and disruption)

Company Description:

• Au Vodka is the #1 Ultra-Premium Vodka Brand in the UK, known for its iconic gold bottles and bold flavors
• The company is expanding into the US market, looking to shake up the spirits industry with its unique brand and approach
• Au Vodka is not just a drinks brand—it's a cultural icon, fusing British luxury with global lifestyle

Company Specialties:

• Premium and flavored vodka production
• Viral marketing and innovative brand storytelling
• Building global brand presence through community-led marketing strategies

Company Website: auvodka.co.uk

ASSUMPTION: As a mid-size company, Au Vodka offers a dynamic work environment with opportunities for growth and impact. The company's young history and focus on innovation make it an exciting place for creative professionals to thrive.

📊 Role Analysis

Career Level: Entry to Mid-level (This role offers opportunities for growth as the company expands in the US market)

Reporting Structure: This role reports directly to Ben Marett, the hiring manager, and collaborates with the UK-based social media team

Work Arrangement: On-site, with potential for flexible hours based on event coverage and content creation needs

Growth Opportunities:

• As Au Vodka continues to expand in the US market, there may be opportunities for the content creator to take on more responsibilities or move into a management role
• The company's focus on innovation and disruption creates an environment where creative professionals can grow and make an impact

ASSUMPTION: This role offers strong potential for career growth as the company expands in the US market. The company's focus on innovation and disruption creates an environment where creative professionals can grow and make an impact.

🌍 Location & Work Environment

Office Type: On-site, with a focus on collaboration and creativity

Office Location(s): Atlanta, Georgia, United States

Geographic Context:

• Atlanta is a major US city with a vibrant nightlife and cultural scene, providing ample opportunities for content creation and influencer engagement
• The city is also home to a diverse range of events and festivals, offering additional content creation opportunities
• Atlanta's central location in the US makes it an ideal base for covering events and activations across the country

Work Schedule: Full-time, with potential for flexible hours based on event coverage and content creation needs

ASSUMPTION: The on-site work environment at Au Vodka's Atlanta office is designed to foster collaboration and creativity, with a strong focus on innovation and disruption. The office's location in Atlanta provides ample opportunities for content creation and influencer engagement.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or video interview with the hiring manager and/or other team members
• Portfolio review and/or content creation challenge
• Final decision and offer

Key Assessment Areas:

• Creativity and content creation skills
• Understanding of US pop culture, nightlife, music, and digital trends
• Ability to work autonomously and collaboratively across time zones
• Portfolio and previous content creation work

Application Tips:

• Tailor your resume and cover letter to highlight your content creation skills and experience with US audiences
• Include a portfolio of your previous content creation work, showcasing your creativity and understanding of US trends
• Prepare for interview questions about your understanding of US pop culture, nightlife, music, and digital trends, as well as your ability to work autonomously and collaboratively

ATS Keywords: Social media, content creation, video editing, US trends, nightlife, music, digital trends, brand storytelling, community engagement, influencer collaboration, event coverage

ASSUMPTION: The interview process for this role will focus on assessing the candidate's content creation skills, understanding of US trends, and ability to work autonomously and collaboratively. The portfolio review and/or content creation challenge will be a critical component of the assessment process.

🛠️ Tools & Technologies

• CapCut or other video editing software
• Social media platforms (TikTok, Instagram, YouTube, etc.)
• Project management tools (Trello, Asana, etc.) for collaboration with the UK team

ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's skills and preferences, as well as the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and disruption
• Creativity and collaboration
• Community-led marketing and brand storytelling

Work Style:

• Autonomous and self-motivated, with strong collaboration skills
• Adaptable and able to work effectively across time zones
• Passionate about creating engaging and relevant content for US audiences

Self-Assessment Questions:

• Do you have a strong understanding of US pop culture, nightlife, music, and digital trends?
• Are you comfortable working autonomously and collaboratively across time zones?
• Do you have a passion for creating engaging and relevant content for US audiences?

ASSUMPTION: Au Vodka values innovation, creativity, and collaboration, and seeks candidates who are passionate about creating engaging and relevant content for US audiences. The company's focus on community-led marketing and brand storytelling creates an environment where creative professionals can thrive.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing nature of US pop culture, nightlife, music, and digital trends
• Balancing the need for autonomy and self-motivation with effective collaboration across time zones
• Managing the logistics of event coverage and content creation, including travel and scheduling
• Adapting to the unique cultural context and preferences of US audiences

ASSUMPTION: These potential challenges can be mitigated through strong communication, organization, and a deep understanding of US trends and audiences.

📈 Similar Roles Comparison

• This role is unique in its focus on the US market and Au Vodka's expansion into the United States
• While there may be similar content creator roles in the US, this role offers the opportunity to work for a fast-growing, disruptive spirits brand with a strong focus on innovation and disruption
• As Au Vodka continues to expand in the US market, there may be opportunities for career growth and advancement within the company

ASSUMPTION: This role offers a unique opportunity to work for a fast-growing, disruptive spirits brand with a strong focus on innovation and disruption. The company's expansion into the US market creates an environment where creative professionals can grow and make an impact.

📝 Sample Projects

• Creating a viral TikTok video that showcases Au Vodka's unique brand personality and resonates with US audiences
• Planning and executing a social media campaign around a major US event or festival, such as Coachella or the Super Bowl
• Collaborating with US influencers to create sponsored content that highlights Au Vodka's premium quality and unique brand story

ASSUMPTION: These sample projects are designed to showcase the candidate's creativity, understanding of US trends, and ability to work effectively with influencers and other stakeholders.

❓ Key Questions to Ask During Interview

• How does Au Vodka plan to differentiate itself in the competitive US spirits market?
• What opportunities are there for growth and advancement within the company as Au Vodka expands in the US market?
• How does the company support its employees' professional development and growth?
• What is the company's approach to work-life balance, and how does that manifest in this role?
• How does the company plan to engage with US audiences and build brand awareness in the US market?

ASSUMPTION: These key questions are designed to help the candidate better understand Au Vodka's expansion plans, company culture, and opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your content creation skills and experience with US audiences
• Include a portfolio of your previous content creation work, showcasing your creativity and understanding of US trends
• Prepare for interview questions about your understanding of US pop culture, nightlife, music, and digital trends, as well as your ability to work autonomously and collaboratively
• Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.