Social Content Lead

📌 Core Information

🔹 Job Title: Social Content Lead

🔹 Company: Darkroom

🔹 Location: Lisbon, Lisboa, Portugal

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing & Advertising

🔹 Date Posted: 2025-07-17

🔹 Experience Level: 5-10 years

🔹 Remote Status: Fully Remote (Lisbon, Lisboa, Portugal)

🚀 Job Overview

Key aspects of this role include:

• Leading the social media content strategy and execution for Darkroom and its leadership
• Collaborating with internal teams to create engaging content across various platforms
• Managing content calendars, publishing schedules, and performance tracking
• Working closely with the CEO to generate content ideas and maintain a consistent brand voice
• Adapting content for different audiences and platforms to maximize engagement and growth

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple content streams and collaborate effectively with various teams.

📋 Key Responsibilities

✅ Own and manage social media content calendars across LinkedIn, Instagram, X, YouTube, and TikTok using Notion

✅ Help lead content strategy for Darkroom, Dark Social, and the newsletter

✅ Coordinate with the Creative Lead, Web Lead, and editors to ensure campaigns ship on time and align with overall brand direction

✅ Work closely with the CEO to generate net new content ideas and maintain a consistent brand voice across platforms

✅ Write scripts for social videos, pull clips from podcasts, vlogs, and internal footage, and build a weekly content pipeline

✅ Track and report on specific KPIs, including weekly publishing SLAs, channel-level follower growth, impressions, post engagement, and newsletter subscribers

✅ Monitor and respond to comments and DMs across all platforms, engaging in conversations that matter to the audience and the brand

✅ Stay updated on trends, algorithm shifts, and all platform updates to inform content strategy

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple content streams and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 5+ years of experience in social media management, content creation, or digital marketing, ideally in an agency or fast-paced brand environment

Required Skills:

• Proven experience in social media management and content creation
• Strong writing skills with the ability to adapt copy across platforms
• Familiarity with Notion and other project management tools
• Ability to shoot and edit content on a phone and work with both raw and produced material
• Data-driven mindset with a constant desire to optimize content performance

Preferred Skills:

• Experience working with personal brands or founder-led content
• Fluency in design tools like Figma
• Ability to build simple reports and dashboards to track content performance

ASSUMPTION: Candidates with experience in agency environments or working with founder-led content may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Based on industry standards for a Social Content Lead role in Lisbon, Portugal)

Benefits:

• Unlimited vacation policy and 10 holidays throughout the year
• Remote-first culture with hubs in various locations
• Equity incentives and profit-sharing opportunity
• Flexible parental leave benefits

Working Hours: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for a Social Content Lead role in Lisbon, Portugal, with consideration for the company's size and growth potential.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing & Advertising

Company Size: 2-10 employees (Small, agile, and fast-growing)

Founded: 2023 (Young, innovative, and rapidly expanding)

Company Description:

• Progressive omnichannel growth marketing agency focused on retail, e-commerce, and consumer businesses
• Recognized as one of the fastest-growing private companies in America by Inc. 5000 (2023)
• Top 1% digital advertiser by Varos (2023) with founders named Forbes 30 Under 30 recipients for Marketing and Advertising North America (2024)

Company Specialties:

• Omnichannel growth marketing
• Retail and e-commerce marketing
• Consumer business marketing

Company Website: https://www.darkroomagency.com/

ASSUMPTION: Darkroom is a dynamic and innovative agency with a strong focus on growth and innovation in the marketing and advertising industry.

📊 Role Analysis

Career Level: Mid-Senior level role with significant responsibilities and the opportunity for growth within the company

Reporting Structure: Reports directly to the Director of Content, collaborating closely with the Creative Lead, Web Lead, and various internal teams

Work Arrangement: Fully remote with a flexible work schedule and a focus on results

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to gain experience in various aspects of marketing and advertising
• Chance to work closely with the CEO and other leadership team members

ASSUMPTION: This role offers significant growth potential within a fast-growing agency, with opportunities to gain experience in various aspects of marketing and advertising.

🌍 Location & Work Environment

Office Type: Remote-first with hubs in various locations

Office Location(s): Lisbon, Lisboa, Portugal (with additional hubs in the Bay Area, New York, Philly, Sao Paulo, and Barcelona)

Geographic Context:

• Lisbon, Portugal, is a vibrant and multicultural city with a strong tech and startup scene
• Darkroom's remote-first culture allows for a high degree of flexibility and work-life balance
• The company offers a competitive benefits package and unlimited vacation policy

Work Schedule: Full-time (40 hours per week) with flexible hours and a focus on results

ASSUMPTION: The remote-first work environment at Darkroom offers a high degree of flexibility and work-life balance, with opportunities to collaborate with team members in various locations.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• In-depth interview with the Director of Content and other team members to assess skills and fit
• Final interview with the CEO to discuss the role and company vision

Key Assessment Areas:

• Creativity and adaptability in content creation
• Strong writing and communication skills
• Ability to manage multiple content streams and deadlines
• Data-driven mindset and ability to optimize content performance
• Alignment with Darkroom's brand voice and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Showcase your portfolio or examples of your work, demonstrating your creativity and adaptability in content creation
• Prepare for interview questions that assess your creativity, writing skills, and ability to manage multiple content streams and deadlines
• Research Darkroom's brand voice and values to ensure a strong fit with the company culture

ATS Keywords: Social Media Management, Content Creation, Digital Marketing, Copywriting, Data Analysis, Community Management, Performance Tracking, Creative Collaboration, Cultural Fluency, Newsletter Management, Visual Content Development, Audience Growth, Trend Awareness, Script Writing, Video Editing, Organizational Skills

ASSUMPTION: The interview process at Darkroom focuses on assessing candidates' creativity, writing skills, and ability to manage multiple content streams and deadlines, with a strong emphasis on cultural fit.

🛠️ Tools & Technologies

• Notion (for content calendar management)
• Social media platforms (LinkedIn, Instagram, X, YouTube, TikTok)
• Video editing software (for content creation and editing)
• Design tools (for visual content development)
• Performance tracking tools (for content performance analysis)

ASSUMPTION: The tools and technologies required for this role are standard for social media management and content creation, with a focus on project management, video editing, and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Data-driven decision making
• Collaboration and teamwork
• Agility and adaptability
• Results-focused and accountable

Work Style:

• Remote-first and flexible work arrangements
• Fast-paced and dynamic work environment
• Strong emphasis on results and performance
• Opportunities for growth and learning

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic work environments?
• Are you comfortable working remotely and managing your own time effectively?
• Do you have a strong sense of accountability and a results-driven mindset?
• Are you comfortable working with data and using it to inform content strategy?
• Do you align with Darkroom's company values and brand voice?

ASSUMPTION: Darkroom's company culture values creativity, innovation, data-driven decision making, collaboration, agility, adaptability, and a strong focus on results and performance.

⚠️ Potential Challenges

• Managing multiple content streams and deadlines can be challenging and require strong organizational skills
• Working remotely may require self-motivation and time management skills
• The fast-paced work environment may be demanding and require adaptability
• Darkroom's strong focus on results and performance may require a high level of accountability

ASSUMPTION: The potential challenges of this role include managing multiple content streams and deadlines, working remotely, and adapting to a fast-paced work environment with a strong focus on results and performance.

📈 Similar Roles Comparison

• Unlike traditional social media management roles, this role requires a high degree of creativity and adaptability in content creation
• Working with a founder-led content strategy and managing the CEO's personal brand adds an additional layer of complexity to the role
• This role offers significant growth potential within a fast-growing agency, with opportunities to gain experience in various aspects of marketing and advertising

ASSUMPTION: This role is unique in its focus on founder-led content strategy and managing the CEO's personal brand, with significant growth potential within a fast-growing agency.

📝 Sample Projects

• Developing a content strategy for Darkroom's social media channels that aligns with the overall brand direction
• Creating engaging content for Darkroom's social media channels that drives audience growth and engagement
• Managing the content calendar and publishing schedule for Darkroom's social media channels
• Working closely with the CEO to generate net new content ideas and maintain a consistent brand voice across platforms
• Tracking and analyzing content performance metrics to inform future content strategy

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the Social Content Lead role at Darkroom.

❓ Key Questions to Ask During Interview

• Can you describe the company's content strategy and how this role fits into it?
• How does the company support work-life balance for remote employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company approach professional development and growth opportunities for employees?
• What is the company's approach to managing multiple content streams and deadlines?

ASSUMPTION: These key questions help assess the company's content strategy, work-life balance, priorities, professional development opportunities, and content management approach.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work that demonstrate your creativity and adaptability in content creation
• Research Darkroom's brand voice and values to ensure a strong fit with the company culture
• Prepare for interview questions that assess your creativity, writing skills, and ability to manage multiple content streams and deadlines
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.