📌 Core Information
🔹 Job Title: Social Content Lead
🔹 Company: LiveScore Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (4 days in the office)
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing global social content strategies
- Managing and mentoring a growing social media team
- Creating platform-native content formats to engage millions of football fans
- Collaborating with cross-functional teams to elevate LiveScore's digital presence
- Driving performance through insight-led creativity and building scalable systems
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media platforms and football culture.
📋 Key Responsibilities
✅ Lead the development and execution of innovative, insight-driven social media strategies
✅ Oversee content creation across formats – video, graphics, image – tailored to platform behaviours and audience expectations
✅ Manage and mentor a growing social team ensuring consistency in tone, quality, and delivery
✅ Own the end-to-end content calendar: planning, scheduling, and publishing content across TikTok, Instagram, YouTube, X, and Facebook
✅ Monitor, track, and analyse performance data to inform decision-making and optimise content output
✅ Oversee and contribute to the day-to-day posting of content across social platforms, ensuring all output is accurate, timely, and aligned with platform best practices
✅ Manage and maintain the team rota, ensuring consistent coverage across all matchdays, weekends, and key football moments
✅ Ensure all social content aligns with LiveScore’s brand tone, values, and visual identity
✅ Adapt and optimise content for platform-specific performance and evolving algorithmic behaviours
✅ Manage the social content and advertising budget, maximising ROI across organic initiatives as well as freelance requirements
✅ Collaborate closely with marketing, product, and commercial teams to align storytelling and campaigns
✅ Stay on top of emerging trends, technologies, and competitor activity to keep our content fresh, relevant, and forward-thinking
ASSUMPTION: This role requires a high level of organisation, attention to detail, and the ability to work effectively under pressure, especially during key football moments.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Proven track record in social media content leadership within a media, sport, or youth-focused brand (5-10 years)
Required Skills:
- Deep understanding of social platforms including Instagram, TikTok, YouTube, X, and their publishing tools and trends
- Excellent creative and editorial judgement, with strong writing and visual storytelling skills
- Demonstrated ability to manage and grow high-performing social teams in fast-paced environments
- Strong analytical skills – confident interpreting performance data and translating it into actionable insights
- Skilled in using planning, publishing, and analytics tools such as Sprout, meta business suite or similar - with familiarity in features powered by AI
- Experience managing social advertising campaigns and budgets to support both growth and engagement goals
- Strong collaborator, capable of working effectively with stakeholders across brand, product, and commercial teams
- Passion for football and understanding of its surrounding culture, audiences, and communities
Preferred Skills:
- Experience working with a global brand or in an international market
- Fluency in additional languages
ASSUMPTION: Candidates with experience in sports media or betting industries may have an advantage, as well as those with a proven track record in driving cultural cut-through and brand alignment through social content.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (AI-estimated, based on role, experience level, and location)
Benefits:
- Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! (6-month trial starting 19th May)
- Company Performance Bonus
- Flexible Working Agreements where applicable
- Private Healthcare Scheme + Employee Enhanced Assistance
- Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
- Subsidised Gym Membership
- Annual Travel Card Loan & Ride to Work Scheme
- Life Assurance (x3 salary)
- Contributory Pension Plan
- Virgin Family: Giving you access to exclusive Virgin offers and experiences
- Thursday drinks in the office and regular socials
Working Hours: 32 hours per week, with a flexible work arrangement (4 days in the office)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in London. The benefits package is comprehensive and designed to support employees' well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: LiveScore Group operates in the gambling facilities and casinos industry, with a focus on sports betting and media.
Company Size: LiveScore Group is a small company with 11-50 employees, which may offer a more agile and collaborative work environment.
Founded: LiveScore Group is a relatively new company, with a focus on innovation and growth.
Company Description:
- LiveScore Group is the proud home of three exciting brands: LiveScore, LiveScore Bet, and Virgin Bet
- The company converges the worlds of sports media and sports betting, offering a fully owned and operated ecosystem
- LiveScore Group is committed to excellence, fueling fan's passion for sport, and setting the standard for cutting-edge products and immersive experiences
Company Specialties:
- Sports betting
- Sports media
- Innovative products and experiences
Company Website: LiveScore Bet
ASSUMPTION: LiveScore Group's focus on innovation, growth, and excellence may present unique opportunities and challenges for employees.
📊 Role Analysis
Career Level: This role is suitable for experienced professionals seeking to advance their career in social media content leadership.
Reporting Structure: The Social Content Lead will report directly to the Head of Marketing and work closely with cross-functional teams.
Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for 4 days a week and remotely for 1 day a week.
Growth Opportunities:
- As LiveScore Group continues to grow and expand, there may be opportunities for career progression within the company
- The Social Content Lead will have the opportunity to mentor and grow a team, developing their leadership skills
- This role offers the chance to work on high-impact projects and campaigns, driving performance and growth for the company
ASSUMPTION: The growth opportunities in this role will depend on the company's continued success and expansion.
🌍 Location & Work Environment
Office Type: LiveScore Group's office is located in Westside, Gibraltar, with employees working on-site for 4 days a week.
Office Location(s): Westside, Gibraltar
Geographic Context:
- Gibraltar is a British Overseas Territory located at the southern tip of Spain, with a Mediterranean climate and a multicultural population
- The cost of living in Gibraltar is generally higher than in the UK, with salaries typically adjusted to reflect this
- Gibraltar offers a mix of urban and outdoor activities, with a strong focus on sports and leisure
Work Schedule: Employees will work on-site for 4 days a week, with Fridays off (except during the 6-month trial period).
ASSUMPTION: The work environment at LiveScore Group may be fast-paced and dynamic, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or video interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Cultural fit and alignment with LiveScore Group's values
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Creative and editorial judgement
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for football and understanding of its culture, audiences, and communities
- Showcase your ability to drive performance through insight-led creativity and build scalable systems
- Prepare examples of your previous work, focusing on social media content strategies and campaigns
ATS Keywords: Social media content leadership, global social content strategy, platform-native formats, football fans, brand voice, business goals, team management, performance analysis, social advertising, collaboration, football knowledge, visual storytelling, analytical skills, cross-functional production, trend awareness, budget management, platform-specific optimization, mentorship, insight-driven strategy
ASSUMPTION: The interview process at LiveScore Group may be competitive, with a focus on finding the best fit for the company's culture and values.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, X, Facebook
- Publishing tools: Sprout, meta business suite, or similar
- Analytics tools: Google Analytics, social media analytics dashboards, AI-powered features
- Project management tools: Asana, Trello, or similar
ASSUMPTION: The specific tools and technologies used in this role may evolve as the company grows and adapts.
👔 Cultural Fit Considerations
Company Values:
- Adaptability
- Teamwork
- Fan-driven approach
- Curiosity
Work Style:
- Collaborative and agile
- Data-driven and innovative
- Focused on excellence and growth
Self-Assessment Questions:
- How do you align with LiveScore Group's values, particularly adaptability and a fan-driven approach?
- How comfortable are you working in a fast-paced, collaborative environment with a strong focus on innovation?
- How do you approach mentoring and growing a team, and how do you ensure consistency in tone, quality, and delivery?
ASSUMPTION: LiveScore Group's culture is dynamic and focused on growth, with a strong emphasis on collaboration, innovation, and excellence.
⚠️ Potential Challenges
- Managing a growing team and ensuring consistent output during key football moments
- Adapting to evolving algorithmic behaviours and platform-specific performance requirements
- Balancing organic content strategies with social advertising campaigns to maximise ROI
- Collaborating effectively with cross-functional teams to align storytelling and campaigns
- Working in a fast-paced, dynamic environment with a strong focus on growth and innovation
ASSUMPTION: The potential challenges in this role may be offset by the opportunity to drive performance, grow a team, and make a significant impact on the company's success.
📈 Similar Roles Comparison
- This role differs from other social media content leadership positions in its focus on global social content strategies and platform-native formats for football fans
- LiveScore Group's convergence of sports media and sports betting offers a unique opportunity to drive cultural cut-through and brand alignment through social content
- Career progression in this role may involve moving into a more senior leadership position or expanding the team's scope to include additional markets or brands
ASSUMPTION: The similarities and differences between this role and related positions will depend on the specific company, industry, and market context.
📝 Sample Projects
- Developing and executing a global social content strategy for a major football tournament
- Creating platform-native content formats to engage millions of football fans during key matches and events
- Managing and growing a social media team to ensure consistent output and high-quality content during peak periods
ASSUMPTION: The sample projects in this role will be high-impact and focused on driving performance, growth, and brand alignment through social content.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans, and what opportunities are there for career progression?
- What are the key priorities for the Social Content Lead in the first 30, 60, and 90 days in the role?
- How does LiveScore Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
- How does the Social Content Lead collaborate with other teams and stakeholders to align storytelling and campaigns?
ASSUMPTION: The key questions to ask during the interview will depend on the specific company, role, and industry context.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work, focusing on social media content strategies and campaigns
- Follow up with the hiring manager or HR team within 7 days of submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
