Social & Content Manager

📌 Core Information

🔹 Job Title: Social & Content Manager

🔹 Company: Nothing

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and developing social and content marketing in Japan
• Creating engaging content that aligns with the brand and captures attention
• Driving measurable business results through social and content marketing programs
• Collaborating with the global team and aligning with the global social and content strategy

ASSUMPTION: This role requires a strong understanding of the Japanese market and its social media trends to create locally relevant content.

📋 Key Responsibilities

✅ Lead and develop social and content marketing in Japan, creating engaging content that aligns with the brand and captures attention across social platforms

✅ Develop and implement scalable social and content marketing programs to drive measurable business results in Japan

✅ Plan and schedule posts to ensure a consistent and cohesive content strategy across channels

✅ Create briefs and manage relationships with influencers and content creators

✅ Participate in conversations, engage with the audience, and build connections to boost brand presence

✅ Track and analyze program performance through key metrics like engagement, reach, and follower growth, continuously optimizing to maximize impact and efficiency

✅ Stay updated on social media trends, algorithm changes, and emerging platforms, bringing new ideas to keep the strategy relevant

✅ Work closely with the global team and align with global social and content strategy

ASSUMPTION: This role involves a high level of creativity and adaptability to keep up with the fast-paced nature of social media trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in social and content marketing, with a track record of scaling programs for measurable goals

Required Skills:

• Proven expertise in social media marketing and content creation
• Strong understanding of social media metrics and analytics
• Excellent video editing, photo editing, and copywriting skills
• Bilingual: fluent in Japanese and advanced/business proficiency in English
• Strategic mindset for influencing audience behavior
• Ability to work independently and in a team environment

Preferred Skills:

• Experience working with influencers and content creators
• Knowledge of the Japanese tech industry and pop culture
• Familiarity with project management tools

ASSUMPTION: While not explicitly stated, proficiency in using social media management tools and familiarity with the Japanese tech industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Manager role in Tokyo, the estimated salary range is ¥6,000,000 - ¥9,000,000 per year (approximately $47,000 - $70,000 USD).

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Generous vacation and holiday leave
• Employee discounts on Nothing products

Working Hours: Full-time position with standard Japanese working hours (8:30 AM - 5:30 PM, Monday - Friday), with flexibility for occasional overtime or remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 501-1,000 employees

Founded: 2020

Company Description:

• Nothing is a UK-based, privately held company focused on creating an alternative ecosystem of tech products for the young and creative
• Founded in 2020, Nothing has sold over 7 million units worldwide across its product lines, generating a cumulative revenue of $1 billion
• The company is committed to sustainability and develops products in close collaboration with its community of over 8,000 private investors

Company Specialties:

• Smartphones
• Audio products
• Smart wearables
• User interface innovation

Company Website: nothing.tech

ASSUMPTION: Nothing's focus on creating fun and innovative tech products sets it apart in the industry, offering unique opportunities for creative marketing professionals.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: This role reports directly to the Global Head of Marketing and works closely with the global marketing team

Work Arrangement: On-site, with occasional flexibility for remote work or overtime as needed

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
• Chance to contribute to the development of the company's brand and marketing strategy

ASSUMPTION: This role offers significant growth potential as Nothing continues to expand its product offerings and global presence.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a focus on creativity and innovation

Office Location(s): John Street, London, England, GB (global headquarters); Tokyo, Tōkyō, Japan (Japan office)

Geographic Context:

• Tokyo is a bustling metropolis with a vibrant tech industry and a strong social media presence
• The office is located in a central business district, offering easy access to public transportation and amenities
• Tokyo is known for its rich culture, diverse food scene, and numerous entertainment options

Work Schedule: Standard Japanese working hours with flexibility for occasional overtime or remote work as needed

ASSUMPTION: The Tokyo office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Global Head of Marketing and/or other marketing team members
• Final interview with the company's founders or senior leadership

Key Assessment Areas:

• Creativity and strategic thinking in social media marketing
• Understanding of the Japanese market and its social media trends
• Communication and presentation skills
• Technical skills in video editing, photo editing, and copywriting

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include examples of your previous social media marketing campaigns and their results
• Demonstrate your understanding of the Japanese market and its social media trends in your application materials

ATS Keywords: Social media marketing, content creation, Japan, Japanese market, engagement, reach, follower growth, influencer relations, video editing, photo editing, copywriting, bilingual communication, strategic thinking, audience behavior, content curation, performance tracking, community engagement, creativity, innovation

ASSUMPTION: Applicants should emphasize their relevant experience and skills in their application materials, while also demonstrating their understanding of the Japanese market and its social media trends.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, iMovie)
• Photo editing software (e.g., Adobe Photoshop, Canva, GIMP)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with industry-standard social media management, video editing, and project management tools is expected for this role.

👔 Cultural Fit Considerations

Company Values:

• Be the change - proactive, action-oriented, and driving change
• Pride in the product - obsess over detail and stay curious about tech and the world
• Thrive on diversity - welcome differences, listen, and communicate with respect
• Survive - empower everyone to act as an owner and understand the business as a whole to deliver exceptional results

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on innovation and creativity

Self-Assessment Questions:

• Do you have a proven track record of driving change and innovation in social media marketing?
• Are you comfortable working in a diverse and collaborative team environment?
• Do you have a strong understanding of the Japanese market and its social media trends?

ASSUMPTION: Applicants should assess their fit with Nothing's core values and work style, as well as their understanding of the Japanese market, when considering this role.

⚠️ Potential Challenges

• Keeping up with the fast-paced nature of social media trends and algorithms
• Managing relationships with influencers and content creators in the Japanese market
• Balancing global marketing strategies with locally relevant content creation
• Working in a fast-growing startup environment with evolving priorities and expectations

ASSUMPTION: Applicants should be prepared to adapt to a dynamic work environment and navigate potential challenges related to the Japanese market and social media trends.

📈 Similar Roles Comparison

• This role is unique in its focus on the Japanese market and requires a strong understanding of local social media trends and consumer behavior
• Compared to similar roles in other regions, this position offers the opportunity to work with a diverse and global team, while also having a significant impact on the company's marketing strategy in Japan
• Career progression in this role may involve growing into a regional or global marketing leadership position within Nothing

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to similar positions in other regions or industries.

📝 Sample Projects

• Developing and executing a social media marketing campaign for the launch of a new Nothing product in Japan
• Collaborating with local influencers and content creators to produce engaging and authentic content for Nothing's Japanese social media channels
• Analyzing and optimizing the performance of Nothing's Japanese social media accounts to maximize engagement and reach

ASSUMPTION: Applicants should be prepared to provide examples of their previous work and how it aligns with the responsibilities and requirements of this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the global marketing strategy for Nothing?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Nothing support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the Japanese market for Nothing, and how can this role address them?
• How does Nothing approach collaboration and communication between its global and regional marketing teams?

ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company's marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your previous social media marketing campaigns and their results
• Demonstrate your understanding of the Japanese market and its social media trends in your application materials
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.