📌 Core Information
🔹 Job Title: Social Content Manager
🔹 Company: Flo Health
🔹 Location: London, London, City of, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading organic content strategy and execution across social platforms, predominantly TikTok
- Creating engaging, trend-driven, and evergreen content that ranks, reaches, and resonates
- Mentoring junior team members and collaborating cross-functionally to turn insights into content
- Analyzing platform performance, iterating quickly, and scaling high-impact formats
ASSUMPTION: This role requires a strong understanding of TikTok trends, native storytelling, platform SEO, and community signals. The ideal candidate will have experience creating content that performs well in both algorithm-driven feeds and platform search results.
📋 Key Responsibilities
✅ Own Flo’s TikTok-first content strategy, creating best-in-class content pieces that drive search discovery, engagement, and organic growth for the app
✅ Balance trend-led and evergreen content, building a social presence that captures attention in the moment while delivering consistent value over time
✅ Develop a search-optimized content approach across social platforms, from captions and keywords to video structure, to help Flo rank on FYPs and platform search
✅ Track and analyze platform performance to learn what works, iterate quickly, and scale high-impact formats
✅ Coordinate cross-functional input into a streamlined social content calendar that reflects business priorities and audience interests
✅ Brief, direct, and review content from creators, internal teams, and contractors to maintain quality and brand alignment across every piece
✅ Mentor junior team members, providing thoughtful feedback and helping them develop their creative and strategic skills
✅ Actively monitor the competitive landscape, platform updates, and algorithm changes to evolve our strategy
✅ Champion content innovation and bring learnings back to the wider team
ASSUMPTION: This role requires a proactive, independent problem-solver who thrives in a fast-paced, test-and-learn environment and is passionate about women’s health and creating content that delivers meaningful impact at scale.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 3-5+ years of experience producing organic social content, with a portfolio that shows proven growth on TikTok and other short-form video platforms
Required Skills:
- Expertise in creating content that performs in both algorithm-driven feeds and platform search results
- Deep understanding of TikTok trends, native storytelling, platform SEO, and community signals
- Ability to brief and manage content creators and contractors with a clear creative vision and outcome-focused mindset
- Strong skills in analyzing content performance and iterating based on data and insights
- Excellent writing and creative direction skills, especially for short-form, social-native content
Preferred Skills:
- Experience working with cross-functional teams and stakeholders
- Fluency in additional languages
ASSUMPTION: Candidates with experience in women’s health or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £48,000 - £56,000 GBP per year (based on experience and skills)
Benefits:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Working Hours: Full-time, with flexible office + home working options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Flo Health is a technology company specializing in mobile applications for women's health, operating in the Technology, Information, and Internet industry
Company Size: Flo Health has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Flo Health was founded in 2015, with over a decade of experience building and accelerating in the women's health tech space
Company Description:
- Flo Health is the world’s leading period and ovulation tracker, empowering over 420 million women globally to take control of their health
- The company provides curated cycle and ovulation tracking, tailored health insights, daily bite-sized visual content, and a private community for users to share their questions and concerns
- Flo Health addresses critical challenges in women’s health by expanding access, improving health literacy, and advancing women's health research
Company Specialties:
- Mobile applications
- Pregnancy and fertility tracking
- Neural networks and artificial intelligence
- Quantified self and FemTech
- iOS and Android development
- Product design and UX
- Health, privacy, and security
Company Website: https://flo.health/
ASSUMPTION: Flo Health is committed to providing a safe and secure platform for women's health data, with features like Anonymous Mode setting a new industry standard for reproductive health data privacy.
📊 Role Analysis
Career Level: The Social Content Manager role is at the mid-level, requiring a balance of strategic thinking, creative execution, and cross-functional collaboration
Reporting Structure: This role reports directly to the Head of Social Media and works closely with cross-functional teams, including Brand, Product Marketing, Growth, and Creative
Work Arrangement: The role offers a hybrid work arrangement, with flexible office + home working options and up to 2 months a year working abroad
Growth Opportunities:
- As Flo Health continues to grow and expand, there may be opportunities for the Social Content Manager to take on additional responsibilities or move into a leadership role
- The company offers accelerated professional growth through world-changing work and learning support
- With a mid-sized company environment, there are ample opportunities for collaboration and learning from colleagues across various teams
ASSUMPTION: The ideal candidate for this role will be proactive, independent, and eager to grow both personally and professionally within the company.
🌍 Location & Work Environment
Office Type: Flo Health has offices in London, WC1N 3AX, GB, and Vilnius, LT, providing a modern and collaborative work environment
Office Location(s): London, WC1N 3AX, GB, and Vilnius, LT
Geographic Context:
- London, the capital and largest city of the United Kingdom, is a global hub for technology, finance, and culture
- The city offers a diverse range of neighborhoods, each with its unique character and amenities
- London is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: The role follows a standard full-time work schedule, with flexible office + home working options and up to 2 months a year working abroad
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid office and remote work environment and able to manage their time and priorities effectively.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the Head of Social Media or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Candidates' understanding of TikTok trends, native storytelling, platform SEO, and community signals
- Ability to create engaging, trend-driven, and evergreen content that ranks, reaches, and resonates
- Strategic thinking and cross-functional collaboration skills
- Problem-solving abilities and adaptability in a fast-paced, test-and-learn environment
- Passion for women’s health and creating content that delivers meaningful impact at scale
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your content creation and performance analysis work, with a focus on TikTok and other short-form video platforms
- Demonstrate your understanding of Flo Health's mission and values, and explain how your skills and experience align with the company's goals
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
ATS Keywords: TikTok, organic social content, content strategy, trend-driven, evergreen, SEO, community signals, cross-functional collaboration, women’s health
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their ability to create engaging, high-performing content on TikTok and other short-form video platforms.
🛠️ Tools & Technologies
- TikTok, Instagram, YouTube Shorts, and other emerging social platforms
- Content creation and editing tools (e.g., Canva, Adobe Creative Suite, etc.)
- Performance analysis tools (e.g., Google Analytics, social media analytics platforms, etc.)
- Project management and collaboration tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The ideal candidate will have experience working with these tools and technologies and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Mission-led: Flo Health is driven by its purpose to build a better future for female health
- Product-driven: The company prioritizes user needs and delivers high-quality, innovative solutions
- Collaborative: Flo Health fosters a culture of teamwork, open communication, and cross-functional collaboration
- Resilient: The company encourages a growth mindset and the ability to adapt and learn from challenges
Work Style:
- Fast-paced and dynamic, with a focus on moving quickly and taking ownership from brief to build to impact
- Data-driven, with a commitment to analyzing performance and iterating based on insights
- Creative and innovative, with a willingness to test new formats and approaches
- User-focused, with a deep understanding of and empathy for the users' needs and experiences
Self-Assessment Questions:
- Do you align with Flo Health's mission to build a better future for female health?
- Are you comfortable working in a fast-paced, test-and-learn environment?
- Do you have a user-centered approach to content creation and strategy?
ASSUMPTION: The ideal candidate will be a strong cultural fit for Flo Health, with a passion for the company's mission and a willingness to embrace its work style.
⚠️ Potential Challenges
- The role requires a deep understanding of TikTok trends, native storytelling, platform SEO, and community signals, which may present a learning curve for candidates new to the platform
- The fast-paced, test-and-learn environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role involves managing content creators and contractors, which may require strong communication and project management skills
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment
ASSUMPTION: The ideal candidate will be proactive, adaptable, and comfortable working in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Compared to other social media manager roles, this position places a greater emphasis on TikTok-specific content strategy and creation
- Unlike other roles, this position requires a strong understanding of platform trends, native storytelling, platform SEO, and community signals specific to TikTok
- Career-wise, this role offers opportunities for growth and advancement within Flo Health's mid-sized company environment
ASSUMPTION: The ideal candidate will have experience in social media management, with a focus on TikTok and other short-form video platforms, and be eager to grow and develop within the company.
📝 Sample Projects
- Creating a TikTok series that educates users about women's health topics, such as menstrual cycle tracking, fertility, and pregnancy, while maintaining a fun and engaging tone
- Developing a content calendar that balances trend-driven, evergreen, and platform-specific content to maximize reach and engagement
- Analyzing TikTok performance data to identify high-impact formats and optimize content strategy accordingly
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide specific examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does Flo Health support the growth and development of its employees?
- What are the most significant challenges facing the women's health industry, and how does Flo Health address them?
- How does Flo Health measure the success of its content and engagement strategies?
- What opportunities are there for collaboration and learning from other teams within the company?
ASSUMPTION: The ideal candidate will be proactive and inquisitive, using the interview process to gain a deeper understanding of the role, team, and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your ability to create engaging, high-performing content on TikTok and other short-form video platforms
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, team dynamics, and growth opportunities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
