📌 Core Information
🔹 Job Title: Social & Content Specialist
🔹 Company: MYOB
🔹 Location: Melbourne, Australia
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-04-15
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing social media strategies for MYOB's brand and marketing goals
- Managing relationships and delivering high-quality content across social media channels, particularly LinkedIn and YouTube
- Collaborating with cross-functional teams to drive brand awareness, engagement, and conversion
- Analyzing social media performance and providing insights to optimize content and strategies
ASSUMPTION: This role requires a strong understanding of B2B social media marketing, with a focus on LinkedIn and YouTube. Experience in a similar role or industry would be beneficial.
📋 Key Responsibilities
✅ Develop and implement social media strategies to increase brand awareness, engagement, and growth across all channels, with a particular focus on LinkedIn and YouTube
✅ Generate, curate, and manage engaging and on-brand content for social media including vertical video, blogs, and other digital platforms
✅ Build and nurture relationships by engaging with followers, responding to comments, and fostering meaningful conversations
✅ Plan, complete, and optimize social media campaigns that support marketing initiatives, product launches, and key events
✅ Track social media performance through analytics tools, prepare regular reports, and provide insights to optimize content and strategies
✅ Stay informed about the latest social media trends, standard methodologies, and platform updates. Share relevant insights with the team to encourage innovation
ASSUMPTION: This role requires a proactive and analytical approach to social media management, with a strong focus on data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in social media marketing, content creation, or a related role
Required Skills:
- Strong writing and editing skills with a passion for storytelling and crafting compelling narratives
- Proficiency in all social media platforms (with a focus on LinkedIn and YouTube) and tools (e.g., Hootsuite, Buffer, or similar)
- Proficient in producing social-first vertical video, with experience producing UGC and EGC a bonus
- Experience with graphic design tools like Canva, Adobe Creative Suite (Photoshop, Illustrator), or similar
- Analytical approach with the ability to interpret data and provide actionable insights
- Strong organizational skills and the ability to manage multiple projects, stakeholders, and deadlines
- Experience with social/content for B2B - beneficial with SaaS experience
Preferred Skills:
- Experience with enterprise-level marketing software (e.g., Marketo, HubSpot)
- Fluency in additional languages
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: AUD 75,000 - 90,000 per annum (based on experience and industry standards for a mid-level marketing role in Melbourne)
Benefits:
- Flexible work environment with financial assistance to set up a home office
- Wellbeing support through partnerships with Smiling Mind and other initiatives
- Learning opportunities through conferences, in-house training, LinkedIn Learning, and study assistance
- Generous leave options, including up to an additional four weeks of purchased leave, parental leave, and more
- Best-in-class discounts and vouchers from leading retailers
Working Hours: Full-time position with standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Melbourne. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: MYOB is a leading business management platform provider, offering solutions for accounting, payroll, tax, CRM, and more. They serve over 1.2 million businesses across Australia and New Zealand.
Company Size: MYOB has 1,001-5,000 employees, making it a mid-sized organization with a well-established structure and resources.
Founded: 1991, with over 30 years of experience in the industry
Company Description:
- MYOB offers a comprehensive suite of business management solutions, helping businesses start, survive, and succeed
- They provide cloud-based software and services, enabling businesses to streamline their operations and make data-driven decisions
- MYOB is committed to innovation, continuous improvement, and delivering exceptional customer experiences
Company Specialties:
- Business management software
- Accounting and bookkeeping services
- Payroll and HR management
- Tax compliance and reporting
- CRM and customer management
Company Website: https://www.myob.com/
ASSUMPTION: MYOB's size and established presence in the market indicate a stable work environment with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing role, with opportunities for growth and advancement within the marketing department or the broader organization
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including product, sales, and customer success
Work Arrangement: On-site role based in Melbourne, with potential for flexible work arrangements (e.g., hybrid or remote) depending on business needs and individual circumstances
Growth Opportunities:
- Progression to senior marketing roles, such as Marketing Manager or Marketing Director
- Expansion into related fields, such as product marketing or customer success
- Opportunities to work on high-impact projects and initiatives, driving business growth and innovation
ASSUMPTION: This role offers a clear path for career progression, with opportunities to grow and develop within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: MYOB's Melbourne office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 168 Cremorne St, Cremorne, Victoria 3121, AU
Geographic Context:
- Melbourne is the second-most populous city in Australia, with a vibrant cultural scene and a strong business ecosystem
- The Cremorne neighborhood is a thriving hub for technology and creative industries, with numerous restaurants, cafes, and shops nearby
- Melbourne has a temperate oceanic climate, with mild summers and cool winters
Work Schedule: Standard business hours (Monday - Friday, 9:00 AM - 5:00 PM AEST), with flexibility for remote work or adjusted hours as needed
ASSUMPTION: MYOB's Melbourne office provides a modern, collaborative work environment that supports productivity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team, focusing on skills, experience, and cultural fit
- Final interview with the marketing director or another senior leader
Key Assessment Areas:
- Social media strategy and planning
- Content creation and storytelling
- Data analysis and interpretation
- Project management and organizational skills
- Cultural fit and alignment with MYOB's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include examples of your social media content and campaigns, demonstrating your creativity and strategic thinking
- Prepare for behavioral interview questions, focusing on your problem-solving skills, adaptability, and ability to work collaboratively
- Research MYOB's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Social media strategy, content creation, LinkedIn, YouTube, marketing, B2B, SaaS, data analysis, project management
ASSUMPTION: MYOB's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Social media platforms: LinkedIn, YouTube, Facebook, Instagram, Twitter
- Social media management tools: Hootsuite, Buffer, or similar
- Graphic design tools: Canva, Adobe Creative Suite (Photoshop, Illustrator)
- Analytics tools: Google Analytics, Sprout Social, Hootsuite Insights
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Familiarity with industry-standard tools and platforms is essential for success in this role. Candidates should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Innovative: Embracing change and continuous improvement
- Collaborative: Working together to achieve shared goals
- Integrity: Acting with honesty and transparency
- Accountable: Taking responsibility for our actions and delivering on our commitments
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement
- Agile and adaptable, with a willingness to embrace change and learn from feedback
Self-Assessment Questions:
- Do you have a strong passion for storytelling and crafting compelling narratives?
- Are you comfortable working in a fast-paced, dynamic environment, with a focus on data-driven decision making?
- Do you thrive in a collaborative, team-oriented work environment, with a focus on cross-functional collaboration?
ASSUMPTION: MYOB values a diverse and inclusive work environment, where employees are encouraged to bring their unique perspectives and experiences to the table.
⚠️ Potential Challenges
- Managing multiple projects and deadlines, with a focus on prioritization and time management
- Adapting to a fast-paced, dynamic work environment, with a focus on continuous learning and improvement
- Balancing the need for creativity and innovation with the need for data-driven decision making and performance metrics
- Navigating a large, established organization, with a focus on building relationships and fostering collaboration
ASSUMPTION: These challenges are common to mid-level marketing roles in established organizations and can be overcome with strong project management skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Compared to other social media specialist roles, this position places a stronger emphasis on B2B marketing and data-driven decision making
- MYOB's size and established presence in the market offer opportunities for career growth and development that may not be available in smaller organizations
- This role offers a clear path for career progression, with opportunities to grow and develop within the marketing department and the broader organization
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry, with a focus on B2B marketing, data-driven decision making, and career growth and development.
📝 Sample Projects
- Developing and implementing a social media strategy for a new product launch, with a focus on driving brand awareness, engagement, and conversion
- Creating and managing a user-generated content (UGC) campaign, with a focus on fostering engagement and building brand loyalty
- Analyzing social media performance data to identify trends, optimize content, and drive business growth
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, with a focus on strategy, creativity, data analysis, and project management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role fit into the broader marketing strategy and organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does MYOB support the professional growth and development of its employees?
- What are the key challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: These questions are designed to assess the fit of the role and the organization, with a focus on understanding the team dynamics, priorities, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions, focusing on your problem-solving skills, adaptability, and ability to work collaboratively
- Research MYOB's company culture and values, and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
