Social Content Specialist - Longhorn Network

📌 Core Information

🔹 Job Title: Social Content Specialist - Longhorn Network

🔹 Company: Learfield

🔹 Location: Austin, TX

🔹 Job Type: Full-Time

🔹 Category: Sports, Media & Entertainment

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with various teams to create and execute original and branded content for the Longhorn Network
• Driving fan engagement and generating revenue opportunities through creative content strategies
• Managing and growing social media channels to increase brand presence and reach
• Working closely with athletic departments, school production teams, and local staff to ideate and produce content
• Assisting in the production of live-action shoots and maintaining a robust content calendar

ASSUMPTION: This role requires a strong understanding of sports content, social media management, and video production. Candidates should be comfortable working in a fast-paced environment and collaborating with multiple stakeholders.

📋 Key Responsibilities

✅ Assist in the creation of original video and social content to drive fan engagement and generate revenue opportunities

✅ Create and publish promotional content for Longhorn Network

✅ Maintain and strategize for all Longhorn Network social channels

✅ Develop content solutions for brand partners in conjunction with local sales staff and athletic department

✅ Assist with scheduling and talent for Longhorn Network Production

✅ Create custom branded social media content for local property sales staff

✅ Assist in the creation of content including multimedia audio/video, animation, graphics, and sponsorable content

✅ Act as a liaison between athletic department content team, Learfield local sales teams, and national sales

✅ Collaborate closely with athletic department content teams to create custom branded content

✅ Assist in the development and execution of creative projects from idea generation through final deliverables

✅ Assist Supervising Producer and Texas Longhorn Production Teams on creative content development for all Learfield-led original content opportunities

✅ Collaborate closely with athletic department content teams to create original content across all platforms

✅ Assist in the production of Learfield live-action shoots at Texas for Longhorn Network

✅ Assist with the management of Longhorn Sports Properties social channels (LinkedIn)

ASSUMPTION: This role requires a high level of creativity, adaptability, and strong communication skills to effectively collaborate with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor’s Degree

Experience: Minimum 1-year experience successfully working in a creative production environment

Required Skills:

• Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
• Proven ability to meet deadlines in a fast-paced, dynamic environment
• Excellent communication skills with the ability to present concepts and strategies to leadership
• Ability to generate new ideas and concepts that might align with a project's initiatives
• Strong administrative, critical reasoning, and problem-solving abilities
• Must be highly organized, efficient, and precise in his/her work

Preferred Skills:

• Previous experience in sports industry and ideally in college athletics
• Previous experience in developing creative content that has driven engagement and results

ASSUMPTION: While a Bachelor's Degree is required, relevant experience and a strong portfolio may be considered in lieu of formal education. Candidates with previous experience in sports content creation or social media management are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: $45,000 - $55,000 per year (Based on industry standards for entry-level social media and content specialist roles in Austin, TX)

Benefits:

• Medical, Dental, Vision, Health Savings Account, Life Insurance, and Other Insurance Plans
• Flexible Paid Time Off (including Parental Leave), Paid Holidays
• 401(k), Short/Long Term Disability

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and productions

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be subject to eligibility requirements.

📌 Applicant Insights

🔍 Company Context

Industry: Learfield operates in the spectator sports industry, focusing on college athletics and live events. The company provides a wide range of services, including multimedia rights, brand management, marketing programs, data-driven solutions, and ticketing/fundraising services.

Company Size: Learfield is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for growth and collaboration across various business lines.

Founded: Learfield was founded in 1972 and has since grown to become a leading media, data, and technology services company in college sports and live events.

Company Description:

• Learfield is a leading media, data, and technology services company with an unparalleled footprint in college sports and live events
• The company offers its partner institutions, brand sponsors, and fans unmatched access to premier media and content, as well as data-driven solutions across its digital and technology platforms, brand management and marketing programs, multimedia rights strategies, NIL expertise, and ticketing/fundraising services
• Learfield's passionate team members are grounded in the company's values to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun

Company Specialties:

• Multimedia Rights
• Brand Management & Marketing
• Data-Driven Solutions
• Ticketing & Fundraising Services

Company Website: https://www.learfield.com/

ASSUMPTION: Learfield's extensive experience and expertise in the college sports industry make it an attractive employer for candidates seeking a career in sports media and entertainment.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the company's content creation and social media management teams.

Reporting Structure: The Social Content Specialist reports directly to the Supervising Producer and works closely with the on-site sales team, athletic departments, school production teams, and local staff.

Work Arrangement: This is an on-site position based in Austin, TX, with the possibility of remote work for specific tasks or projects, as determined by the Supervising Producer.

Growth Opportunities:

• Advancement to Content Producer or similar roles within Learfield's content creation teams
• Expansion into other business lines, such as multimedia rights, brand management, or data-driven solutions
• Opportunities to work on high-profile events and projects, gaining valuable experience and exposure within the industry

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in sports content creation, social media management, and event production while working for a leading company in the college sports industry.

🌍 Location & Work Environment

Office Type: Learfield's Austin office is a professional, collaborative workspace designed to facilitate teamwork and creativity.

Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093, US

Geographic Context:

• Austin, TX, is a vibrant, growing city with a strong sports culture and a thriving tech industry
• The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
• Austin is known for its live music scene, with numerous venues and festivals throughout the year

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility to work evenings and weekends as needed for events and productions

ASSUMPTION: Austin's dynamic sports culture and thriving tech industry make it an ideal location for candidates interested in pursuing a career in sports media and entertainment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Supervising Producer
• In-person or virtual interview with the Supervising Producer and a member of the local sales team
• Portfolio review and creative challenge (if applicable)
• Final interview with the Supervising Producer and/or a member of Learfield's HR team

Key Assessment Areas:

• Creativity and innovation in content creation
• Understanding of sports content and social media trends
• Communication and collaboration skills
• Technical proficiency in video production and editing software

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio or examples of your previous work, demonstrating your creativity and technical proficiency
• Prepare for the interview by researching Learfield's business lines and understanding the company's values and culture

ATS Keywords: Social Media, Content Creation, Video Production, Sports Content, Brand Partnerships, Fan Engagement, Adobe Creative Cloud, Collaboration, Communication

ASSUMPTION: Learfield's hiring process is designed to assess candidates' creativity, technical skills, and cultural fit, ensuring they are well-suited for the role and the company's values.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop, Illustrator)
• Social media management platforms (Hootsuite, Sprout Social, etc.)
• Content management systems (CMS)
• Project management tools (Asana, Trello, etc.)

ASSUMPTION: Candidates should be proficient in using industry-standard video production and editing software, as well as social media management platforms and content management systems.

👔 Cultural Fit Considerations

Company Values:

• Build Trust
• Be Fans of One Another
• Power Tomorrow
• Create & Connect Communities
• Have Fun

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible, with the ability to work in a fast-paced environment
• Creative and innovative, with a strong attention to detail

Self-Assessment Questions:

• Do you have a strong passion for sports and a deep understanding of sports content and trends?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with multiple stakeholders?
• Do you possess strong communication skills and the ability to present concepts and strategies to leadership?

ASSUMPTION: Learfield values candidates who are passionate about sports, creative, adaptable, and strong communicators, with a commitment to the company's values and culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working in a fast-paced, dynamic environment with frequent changes and updates
• Collaborating with various teams and stakeholders, each with their own priorities and expectations
• Keeping up with the latest trends and best practices in sports content and social media management

ASSUMPTION: These challenges can be overcome by strong organizational skills, adaptability, and effective communication, allowing candidates to thrive in this role.

📈 Similar Roles Comparison

• Unlike traditional social media or content roles, this position focuses specifically on college athletics and sports content, requiring a strong understanding of the sports industry and its trends
• This role offers unique opportunities to work closely with athletic departments, school production teams, and local staff, providing valuable experience and exposure within the industry
• As an entry-level to mid-level position, this role offers opportunities for growth and development within Learfield's content creation and social media management teams

ASSUMPTION: Candidates should consider this role's unique focus on college athletics and sports content, as well as its potential for growth and development, when comparing it to similar roles in the industry.

📝 Sample Projects

• Creating a social media campaign to promote an upcoming athletic event, including graphics, videos, and captions
• Developing a branded content series for a sponsor, showcasing their products or services in an engaging and creative way
• Assisting in the production of a live-action shoot for the Longhorn Network, including scheduling, talent coordination, and on-site support

ASSUMPTION: These sample projects demonstrate the range of responsibilities and creative opportunities available in this role, from social media management and content creation to event production and collaboration with external partners.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader content creation and social media management strategy for the Longhorn Network?
• What opportunities are there for growth and development within Learfield's content creation teams?
• How does Learfield support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its values, as well as their commitment to understanding the expectations and opportunities associated with the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous work, demonstrating your creativity and technical proficiency
• Research Learfield's business lines and understand the company's values and culture
• Follow up with Learfield's HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.