📌 Core Information
🔹 Job Title: Social Content Specialist - Texas Tech University
🔹 Company: LEARFIELD
🔹 Location: Lubbock, TX
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of branded social media content for corporate partners
- Collaborating with athletic department content teams and local sales staff
- Managing various social media accounts and producing content for live events
- Evaluating performance analytics to improve content performance and engagement
ASSUMPTION: This role requires a creative and strategic mindset, with a strong understanding of social media platforms and the ability to work well under pressure.
📋 Key Responsibilities
✅ Lead the creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield
✅ Assist in daily management of various social media accounts, including scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
✅ Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
✅ Act as a liaison between athletic department content team, Learfield local sales teams and national sales
✅ Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account
✅ Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
✅ Expected to attend live events and produce social content in-game
ASSUMPTION: This role requires a strong understanding of college sports, social media platforms, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a related field of study (preferred)
Experience: Minimum 1-year experience successfully working in a creative production environment
Required Skills:
- Proficient understanding of social media platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, and Snapchat)
- Ability to meet deadlines in a fast-paced, dynamic environment
- Proven ability to collaborate with other content creators and stakeholders
- Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
- Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations
Preferred Skills:
- Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
- Previous experience in sports industry and ideally in college athletics
- Previous experience working with a sales team
- Knowledge of the NIL landscape
ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Lubbock, TX)
Benefits:
- Medical, Dental, Vision, Health Savings Account, Life Insurance, and Other Insurance Plans
- Flexible Paid Time Off (including Parental Leave)
- Paid Holidays
- 401(k)
- Short/Long Term Disability
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) and occasional event coverage
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Lubbock, TX. Actual salary may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Learfield operates in the Spectator Sports industry, focusing on college athletics and live events. The company provides media, data, and technology services to its partner institutions, brand sponsors, and fans.
Company Size: Learfield is a mid-sized company with 1,001-5,000 employees, providing a structured yet collaborative work environment.
Founded: Learfield was founded in 1972 and has since grown to become a leading provider of sports marketing and multimedia rights management services.
Company Description:
- Learfield powers the connection of fans to the brands and experiences they love in sports and live events.
- The company offers a full spectrum of benefits for eligible employees, including medical, dental, vision, and retirement plans.
- Learfield is an Equal Opportunity Employer, providing equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability.
Company Specialties:
- Media and content services
- Data and technology platforms
- Brand management and marketing programs
- Multimedia rights strategies
- Ticketing and fundraising services
Company Website: https://www.learfield.com/
ASSUMPTION: Learfield's focus on college sports and live events provides unique opportunities for applicants interested in the sports industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or individuals with up to 2 years of experience in a creative production environment.
Reporting Structure: The Social Content Specialist will report directly to the Local Property Sales Manager and collaborate closely with the athletic department content team and local sales staff.
Work Arrangement: This is an on-site position, requiring the incumbent to work from the LEARFIELD office in Lubbock, TX. Occasional event coverage may be required.
Growth Opportunities:
- Gaining experience in the sports industry and college athletics
- Developing skills in social media management, content creation, and performance analytics
- Potential advancement to mid-level or senior roles within Learfield's marketing and communications department
ASSUMPTION: This role offers significant growth potential for individuals interested in pursuing a career in sports marketing or communications.
🌍 Location & Work Environment
Office Type: LEARFIELD's office in Lubbock, TX, is a professional, collaborative workspace that fosters creativity and innovation.
Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093, US
Geographic Context:
- Lubbock, TX, is located in the South Plains region of Texas, with a population of approximately 250,000 people.
- The city is home to Texas Tech University, providing a vibrant college atmosphere and a strong sports culture.
- Lubbock offers a relatively low cost of living compared to other major metropolitan areas in Texas.
Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with occasional event coverage
ASSUMPTION: Lubbock, TX, offers a unique blend of small-town charm and big-city opportunities, making it an attractive location for young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Local Property Sales Manager
- In-person or virtual interview with the Local Property Sales Manager and a member of the athletic department content team
- Final interview with the Local Property Sales Director
Key Assessment Areas:
- Creative problem-solving skills
- Understanding of college sports and social media platforms
- Ability to work well under pressure and meet deadlines
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous social media content creation and management experience.
- Demonstrate your understanding of college sports and the unique challenges and opportunities of creating content for athletic departments.
ATS Keywords: Social media management, content creation, performance analytics, college sports, NIL, Adobe Creative Cloud, graphic design, motion design, photography, video editing
ASSUMPTION: Learfield's interview process is designed to assess candidates' creative problem-solving skills, understanding of college sports, and ability to work well under pressure.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
- Social media management platforms (Hootsuite, Sprout Social, etc.)
- Performance analytics tools (Google Analytics, Sprout Social, etc.)
- Video and photo editing software (Final Cut Pro, iMovie, etc.)
ASSUMPTION: Familiarity with Adobe Creative Cloud and social media management platforms is preferred but not required. Learfield may provide training and resources to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Build trust
- Be fans of one another
- Power tomorrow
- Create & connect communities
- Have fun
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong understanding of college sports and the unique challenges and opportunities of creating content for athletic departments?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you have a collaborative and team-oriented work style, with a strong ability to communicate and build relationships with various stakeholders?
ASSUMPTION: Learfield values candidates who are passionate about college sports, creative and strategic in nature, and able to work well under pressure in a collaborative environment.
⚠️ Potential Challenges
- Meeting tight deadlines and managing multiple projects simultaneously
- Balancing the unique voices and tones of multiple social media accounts
- Adapting to the fast-paced and ever-changing nature of college sports and social media trends
- Working effectively with various stakeholders, including athletic department content teams and local sales staff
ASSUMPTION: These challenges can be overcome with strong time management skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from related positions in that it focuses specifically on branded social media content for corporate partners in the college athletics industry.
- Industry-specific context: College athletics is a unique and dynamic environment, with its own set of challenges and opportunities for content creators.
- Career path comparison: This role offers a clear path for growth and advancement within Learfield's marketing and communications department.
ASSUMPTION: This role provides a unique opportunity for candidates interested in pursuing a career in sports marketing or communications, with a focus on social media content creation and management.
📝 Sample Projects
- Developing a social media content calendar for a major college athletic event
- Creating a series of branded graphics and videos to promote a corporate partner's products or services
- Analyzing performance analytics to identify trends and opportunities for improving fan engagement
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of tasks and responsibilities they can expect in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and communications strategy for Learfield and its partner institutions?
- What are the most significant challenges and opportunities facing the college athletics industry, and how does this role address them?
- How does Learfield support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the company?
- How does Learfield foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media content creation and management experience.
- Demonstrate your understanding of college sports and the unique challenges and opportunities of creating content for athletic departments.
- Follow up with Learfield one week after submitting your application to confirm receipt and express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
