📌 Core Information
🔹 Job Title: Social Content Specialist - University of Oklahoma
🔹 Company: LEARFIELD
🔹 Location: Norman, OK
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the creation of branded social media content for corporate partners
- Collaborating with athletic department content teams and local sales staff
- Managing various social media accounts and producing content for live events
- Evaluating performance analytics to improve content performance and engagement
ASSUMPTION: This role requires a strong creative background with a focus on social media content creation and a solid understanding of college sports.
📋 Key Responsibilities
✅ Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield
✅ Assist in daily management of various social media accounts, including scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities
✅ Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content
✅ Act as a liaison between athletic department content team, Learfield local sales teams and national sales
✅ Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account
✅ Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement
✅ Expected to attend live events and produce social content in-game
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and adaptability to different content creation needs.
🎯 Required Qualifications
Education: Bachelor's degree in a related field of study (preferred)
Experience: Minimum 1-year experience successfully working in a creative production environment
Required Skills:
- Proficient understanding of social media platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube, Snapchat)
- Ability to meet deadlines in a fast-paced, dynamic environment
- Proven ability to collaborate with other content creators and stakeholders
- Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”
- Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations
Preferred Skills:
- Advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)
- Previous experience in sports industry and ideally in college athletics
- Previous experience working with a sales team
- Knowledge of the NIL landscape
ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $35,000 - $45,000 per year (based on industry standards for entry-level marketing roles in Oklahoma)
Benefits:
- Medical, Dental, Vision, Health Savings Account
- Life Insurance and Other Insurance Plans
- Flexible Paid Time Off (including Parental Leave)
- Paid Holidays
- 401(k)
- Short/Long Term Disability
Working Hours: Full-time, Monday-Friday, with occasional evenings and weekends for live events
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Learfield operates in the spectator sports industry, focusing on college athletics and live events. They provide media, data, and technology services to their partner institutions, brand sponsors, and fans.
Company Size: Learfield has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Learfield was founded in 1972 and has since grown to become a leading provider of multimedia rights, sponsorship, and marketing services in college sports.
Company Description:
- Learfield offers a full spectrum of benefits for eligible employees, including medical, dental, vision, and retirement plans.
- The company values trust, collaboration, and creativity, fostering a culture that empowers employees to build trust, be fans of one another, power tomorrow, create & connect communities, and have fun.
- Learfield is an equal opportunity employer, providing equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity, sexual orientation, religious practices, national origin, pregnancy, childbirth, or related medical conditions, status as a protected veteran or spouse/family member of a protected veteran, or disability.
Company Specialties:
- Multimedia rights strategies
- Brand management and marketing programs
- Digital and technology platforms
- NIL expertise
- Ticketing/fundraising services
Company Website: www.learfield.com
ASSUMPTION: Learfield's focus on college sports and live events provides a unique and engaging work environment for candidates passionate about sports and content creation.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals looking to gain experience in social media content creation and management.
Reporting Structure: The Social Content Specialist will report directly to the local property sales staff embedded within the athletic department's digital, marketing, and/or creative team(s).
Work Arrangement: This is an on-site position, with occasional remote work possible for content creation and management tasks.
Growth Opportunities:
- As Learfield continues to expand its services and partnerships, there may be opportunities for the Social Content Specialist to take on additional responsibilities or move into a management role.
- The company's focus on professional development and employee growth provides ample opportunities for career advancement.
ASSUMPTION: This role offers a unique opportunity for entry-level candidates to gain experience in a dynamic and fast-paced environment, working closely with athletic departments and corporate partners to create engaging social media content.
🌍 Location & Work Environment
Office Type: Learfield's office in Norman, OK, is located within the University of Oklahoma's athletic department, providing a vibrant and energetic work environment.
Office Location(s): 2400 Dallas Parkway, Suite 500, Plano, TX 75093 (corporate headquarters), with local offices in various college athletic departments across the country.
Geographic Context:
- Norman, OK, is a mid-sized city with a population of approximately 120,000 people, offering a mix of urban and suburban living.
- The city is home to the University of Oklahoma, providing a strong college sports culture and numerous opportunities for event attendance and community engagement.
- Norman has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The Social Content Specialist will work a full-time schedule, Monday-Friday, with occasional evenings and weekends for live event coverage.
ASSUMPTION: The Norman, OK, location provides a unique opportunity for candidates to work closely with a major college athletic department and engage with the local community through sports events and initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the local property sales staff and athletic department representatives
- Final interview with Learfield's corporate HR team
Key Assessment Areas:
- Creativity and strategic thinking
- Understanding of social media platforms and content creation
- Collaboration and communication skills
- Adaptability and ability to work in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your previous social media content creation and management work, if available.
- Demonstrate your understanding of college sports and the role's requirements in your application materials.
ATS Keywords: Social Media, Content Creation, Video Editing, Graphic Design, Motion Design, Photography, Collaboration, Analytics, Engagement Strategies, NIL Knowledge, Fast-paced Environment, Integrity, Trustworthiness, Branding, Community Engagement
ASSUMPTION: Learfield's application process is designed to assess candidates' creativity, strategic thinking, and understanding of social media content creation and management in the context of college sports.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Premiere Pro, After Effects)
- Social media management platforms (Hootsuite, Sprout Social, etc.)
- Analytics tools (Google Analytics, Sprout Social Analytics, etc.)
- Video and photo editing software (iMovie, Final Cut Pro, etc.)
ASSUMPTION: The Social Content Specialist will be expected to have proficiency in Adobe Creative Cloud and other relevant tools and technologies for social media content creation and management.
👔 Cultural Fit Considerations
Company Values:
- Build Trust
- Be Fans of One Another
- Power Tomorrow
- Create & Connect Communities
- Have Fun
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to changing priorities and deadlines
- Creative and strategic in problem-solving
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have a strong understanding of college sports and the role's requirements?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you possess strong creative and strategic thinking skills, with the ability to articulate "big ideas"?
- Are you a collaborative team player, with strong communication and interpersonal skills?
ASSUMPTION: Learfield values candidates who align with their company values and work style, demonstrating a strong cultural fit for the organization.
⚠️ Potential Challenges
- Meeting tight deadlines for content creation and management
- Adapting to the unique voice and tone of each social media account
- Managing multiple social media accounts and platforms simultaneously
- Working evenings and weekends for live event coverage
- Navigating the complex landscape of college sports, including NIL regulations and partnerships
ASSUMPTION: The Social Content Specialist must be adaptable, organized, and able to manage multiple priorities and deadlines in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional social media manager roles, this position focuses specifically on branded content for corporate partners in the college sports industry.
- This role requires a strong understanding of college sports and the ability to create engaging content tailored to the unique voice and tone of each social media account.
- Career progression in this role may include opportunities to move into management or specialized positions within Learfield's multimedia rights, sponsorship, and marketing services.
ASSUMPTION: This role offers a unique opportunity for candidates interested in the college sports industry and social media content creation and management.
📝 Sample Projects
- Creating a branded social media campaign for a corporate partner, including video, graphic, and motion design elements
- Managing the social media accounts for a college athletic department, including scheduling postings, engaging with fans, and analyzing performance analytics
- Producing live event coverage, including photography, video, and real-time social media updates
ASSUMPTION: These sample projects provide a glimpse into the day-to-day responsibilities and requirements of the Social Content Specialist role at Learfield.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content creation and management in this role?
- How does Learfield support the growth and development of its employees in this position?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Learfield collaborate with its college athletic department partners to create engaging content for their social media platforms?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your previous social media content creation and management work, if available.
- Follow up with Learfield's HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
