Social Content Strategy Specialist

📌 Core Information

🔹 Job Title: Social Content Strategy Specialist

🔹 Company: Macy's

🔹 Location: New York, NY, United States

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing day-to-day social media content strategy
• Collaborating with internal teams and external agencies
• Monitoring and analyzing social media performance
• Staying updated with platform trends and best practices
• Implementing strategies to maximize reach, engagement, and overall performance

ASSUMPTION: This role requires a proactive, detail-oriented individual with strong communication skills and a deep understanding of social media platforms.

📋 Key Responsibilities

✅ Manage daily scheduling, posting, and monitoring of content across all social media platforms

✅ Ensure all content aligns with the approved social media content calendar and platform best practices

✅ Collaborate with internal teams to ensure timely delivery of creative content for publishing

✅ Monitor social media channels for reactive content opportunities and pitch ideas to senior leaders

✅ Track and analyze social media performance metrics, providing regular updates to senior leaders

✅ Identify performance trends, opportunities, and areas for improvement based on platform analytics and engagement data

✅ Stay up to date with platform trends, algorithm changes, and best practices to inform content execution

✅ Implement strategies that maximize reach, engagement, and overall performance across channels

✅ Partner with the creative team to ensure all content adheres to platform best practices

✅ Support influencer collaborations and user-generated content initiatives as needed

✅ Coordinate with external media agencies to align organic content with paid campaigns

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple platforms and projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 3-5 years of experience managing social media channels for a fashion, beauty, or lifestyle brand

Required Skills:

• Proficient in social media management tools (e.g., Sprinklr, Zelf, Sprout Social, Hootsuite)
• Familiarity with platform-specific analytics tools (e.g., Instagram Insights, TikTok Analytics, Meta Business Suite)
• Experience executing creative for paid social ad formats
• Knowledge of social media platform best practices
• Strong understanding of current social media trends and platform best practices
• Exceptional attention to detail and organizational skills
• Excellent written and verbal communication skills
• Creative mindset with the ability to adapt quickly to shifting priorities

Preferred Skills:

• Experience with specific social media management tools
• Knowledge of specific analytics tools
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in specific social media management tools and analytics platforms is highly preferred.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a Marketing Specialist role in New York, NY)

Benefits:

• Comprehensive Health Coverage
• Wellness Coverage
• 401(k) Match
• Paid Time Off
• Paid Holidays
• Continuous Learning
• Leadership Development
• Merchandise Discounts
• Performance-Based Incentives
• Annual Merit Review
• Employee Assistance Program
• Tuition Reimbursement

Working Hours: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility based on department and company needs

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically fashion and lifestyle

Company Size: 10,001+ employees (Macy's, Inc.)

Founded: 1858, with a rich history in American retail

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices
• Operates approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam
• Offers a wide range of exclusive brands for her, for him, for the home, and via e-commerce platforms
• Known for iconic events like the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade

Company Specialties:

• Retail
• E-commerce
• Fashion and lifestyle brands
• Iconic events and experiences

Company Website: macys.com

ASSUMPTION: Macy's is a well-established retailer with a strong brand presence and a diverse range of products and services.

📊 Role Analysis

Career Level: Mid-level marketing role, with opportunities for growth and development

Reporting Structure: This role reports directly to the Senior Manager, Social Media

Work Arrangement: On-site, with a flexible schedule based on department and company needs

Growth Opportunities:

• Potential advancement to Senior Social Media Specialist or similar roles
• Expansion of responsibilities based on performance and company needs
• Opportunities to work on high-profile campaigns and events

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY, is a major metropolitan area with a diverse population and vibrant culture
• The office is located in the heart of Manhattan, near major transportation hubs
• The area offers numerous dining, entertainment, and shopping options

Work Schedule: Full-time, typically 9:00 AM - 5:00 PM, Monday - Friday, with flexibility based on department and company needs

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Senior Manager, Social Media
• Background check and offer extension

Key Assessment Areas:

• Social media management skills
• Understanding of platform-specific analytics and trends
• Communication and collaboration skills
• Adaptability and problem-solving skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant experience and achievements in social media management
• Demonstrate a strong understanding of Macy's brand and target audience
• Showcase your ability to analyze data and make data-driven decisions
• Prepare questions about the role, team, or company to ask during the interview

ATS Keywords: Social media management, content strategy, analytics, paid advertising, platform best practices, engagement strategies, performance tracking, creative collaboration, influencer marketing, user-generated content

ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or department.

🛠️ Tools & Technologies

• Sprinklr, Zelf, Sprout Social, Hootsuite (or similar social media management tools)
• Instagram Insights, TikTok Analytics, Meta Business Suite (or similar analytics tools)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The specific tools and technologies required may vary depending on the department's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Put the customer first
• Act with integrity
• Work together
• Innovate and adapt
• Make a difference

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and proactive
• Creative and innovative
• Customer-focused

Self-Assessment Questions:

• Do you have a strong passion for social media and a deep understanding of current trends?
• Are you able to work effectively in a fast-paced, dynamic environment?
• Do you have excellent communication skills and the ability to collaborate with diverse teams?
• Are you committed to putting the customer first and acting with integrity?

ASSUMPTION: Macy's values a diverse and inclusive work environment that fosters collaboration and innovation.

⚠️ Potential Challenges

• Managing multiple social media platforms and projects simultaneously
• Keeping up with rapidly changing platform trends and algorithms
• Balancing creative and data-driven approaches to content strategy
• Collaborating effectively with internal teams and external agencies
• Meeting tight deadlines and maintaining high-quality standards

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other social media roles, this position places a stronger emphasis on content strategy and analytics
• Macy's is a large, established retailer with a strong brand presence, offering opportunities for growth and development
• This role may have more responsibilities and require more experience than entry-level social media positions

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a social media content calendar for a major brand campaign
• Analyzing platform-specific analytics to inform content strategy and improve performance
• Collaborating with external agencies to align organic content with paid advertising campaigns
• Managing influencer partnerships and user-generated content initiatives

ASSUMPTION: These projects demonstrate the range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• What are the most significant challenges facing the social media team currently, and how can this role help address them?
• How does this role support Macy's overall marketing strategy and business goals?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does Macy's approach work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare for the interview by researching Macy's brand, target audience, and current social media trends
• Follow up with the hiring manager after the interview to express your interest in the role
• If selected, complete the background check process and await the offer extension

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.