Social Creative Specialist - Copy

📌 Core Information

🔹 Job Title: Social Creative Specialist - Copy

🔹 Company: Macy's

🔹 Location: New York, NY

🔹 Job Type: Full time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Crafting compelling and on-brand copy for social media platforms
• Collaborating with photo/video creators and designers
• Adapting tone and style to various feed and paid ad units
• Defining the brand’s tone of voice and creating meaningful connections with the audience
• Working under tight deadlines and managing multiple projects simultaneously

ASSUMPTION: This role requires strong communication and collaboration skills, as well as the ability to work well under pressure and meet tight deadlines.

📋 Key Responsibilities

✅ Write engaging, on-brand copy for social media posts, stories, paid ad units, and campaigns across platforms like Meta, TikTok, Pinterest, Snapchat, and YouTube.

✅ Adapt copy to resonate with different audiences while maintaining a consistent brand tone.

✅ Collaborate with designers and creators to ensure the seamless integration of visuals and copy.

✅ Bring the brand’s tone of voice to life, balancing creativity with strategic objectives.

✅ Continuously refine and evolve the brand’s social media voice to stay fresh, engaging, and relevant.

✅ Stay informed on social media best practices, trends, and platform updates to ensure copy aligns with audience expectations and platform algorithms.

✅ Partner closely with the content creator team to brainstorm and concept social-first campaigns.

✅ Work with cross-functional teams, including social strategy, content team, marketing strategy, and merchants to align messaging with overall goals.

✅ Edit and proofread copy to ensure clarity, accuracy, and impact.

✅ Analyze content performance to optimize copy for engagement and conversion.

✅ Stay up to date on fashion, beauty, and cultural trends, especially on social media.

✅ Foster an environment of acceptance and respect that strengthens relationships and ensures authentic connections with colleagues, customers, and communities.

ASSUMPTION: This role requires a strong understanding of social media platforms, their audiences, and best practices for feed content and paid ad units. Additionally, the ability to work well under pressure and meet tight deadlines is essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 3-5 years of experience writing copy for social media, preferably within the retail, eCommerce, or editorial industry. Must have experience in the fashion and/or beauty category.

Required Skills:

• Strong portfolio showcasing creative and engaging social media copy
• Deep understanding of social media platforms, their audiences, and best practices for feed content and paid ad units
• Excellent communication and collaboration skills
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
• Proficient in adapting tone and style to align with brand identity and audience expectations
• Exceptional time management and multitasking abilities
• Passion for storytelling and a strong understanding of the brand's voice and audience

Preferred Skills:

• Experience working in a fast-paced social media team
• Ability to work under tight deadlines and handle live events

ASSUMPTION: While not explicitly stated, experience with specific social media management tools and platforms may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $80,000 per year (based on industry standards for a Marketing Specialist role in New York, NY)

Benefits:

• Comprehensive health and wellness coverage
• 401(k) match
• Paid time off and eight paid holidays
• Continuous learning and leadership development opportunities
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Working Hours: Full-time, 40 hours per week. May require flexible scheduling based on department and company needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Specialist role in New York, NY. Actual salary may vary based on factors such as experience, skills, and company performance.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees

Founded: 1858

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers through approximately 640 locations and the leading e-commerce site macys.com.
• The company inspires fashion exploration and discovery through exclusive brands, dynamic mobile and social platforms, and memorable experiences like the Macy's 4th of July Fireworks and Macy's Thanksgiving Day Parade.
• Macy's is committed to giving back to communities, supporting local and national charities, and creating a diverse and inclusive work environment.

Company Specialties:

• Retail

Company Website: Macy's Careers

ASSUMPTION: Macy's is a well-established retail company with a strong brand presence and a commitment to community involvement and diversity.

📊 Role Analysis

Career Level: Mid-level Marketing role, with opportunities for growth and development

Reporting Structure: This role may report to the Social Media Manager or a similar position within the marketing department.

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or events

Growth Opportunities:

• Advancement to a Senior Copywriter or Social Media Manager role
• Expansion into other areas of marketing or brand management
• Development of leadership and management skills

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and potentially beyond.

🌍 Location & Work Environment

Office Type: Corporate office environment with a creative and collaborative atmosphere

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• New York, NY is a major urban center with a diverse population and a vibrant cultural scene
• The office is located in the heart of Manhattan, near public transportation and numerous amenities
• The area is known for its fast-paced and competitive job market

Work Schedule: Full-time, with the possibility of occasional flexible scheduling or overtime for specific projects or events

ASSUMPTION: The work environment at Macy's is dynamic and fast-paced, with a strong focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the department head or director

Key Assessment Areas:

• Portfolio review and discussion of past work
• Writing test or case study
• Behavioral and situational interview questions

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your work that demonstrate your creativity, adaptability, and understanding of social media best practices
• Research Macy's brand voice and tone to ensure your application aligns with their style

ATS Keywords: Social media copywriting, fashion, beauty, marketing, brand voice, collaboration, creativity, time management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on portfolio quality and cultural fit.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
• Project management tools (e.g., Asana, Trello, Jira)
• Writing and editing tools (e.g., Google Docs, Microsoft Word)

ASSUMPTION: Familiarity with relevant social media management platforms and project management tools is likely to be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Performance-driven

Work Style:

• Fast-paced and dynamic
• Creative and collaborative
• Results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you ensure that your writing aligns with Macy's brand voice and tone?
• Can you provide an example of a time when you had to adapt your writing style to resonate with a different audience?
• How do you prioritize and manage multiple projects simultaneously, especially under tight deadlines?

ASSUMPTION: Macy's values a diverse and inclusive work environment, with a strong focus on collaboration, creativity, and customer-centricity.

⚠️ Potential Challenges

• Working under tight deadlines and managing multiple projects simultaneously
• Adapting to changes in social media trends and platform algorithms
• Balancing creativity with strategic objectives and brand guidelines
• Collaborating effectively with cross-functional teams and stakeholders
• Maintaining a consistent brand voice and tone across various platforms and content types

ASSUMPTION: Success in this role requires strong time management, adaptability, and effective communication skills, as well as a deep understanding of social media best practices and trends.

📈 Similar Roles Comparison

• This role differs from other social media copywriting positions in its focus on the fashion and beauty industries and the need to adapt tone and style to various feed and paid ad units.
• Industry-specific context: The fashion and beauty industries are highly competitive and fast-paced, with a strong emphasis on trends and innovation.
• Career path comparison: This role offers opportunities for growth and development within the marketing department and potentially beyond, with the possibility of advancement to a Senior Copywriter or Social Media Manager role.

ASSUMPTION: This role is unique in its focus on the fashion and beauty industries and the need to adapt tone and style to various content types and platforms.

📝 Sample Projects

• Creating a social media campaign to launch a new fashion line
• Writing engaging and on-brand copy for a beauty product giveaway
• Developing real-time copy for a live event, such as a fashion show or product launch

ASSUMPTION: These sample projects demonstrate the range of responsibilities and requirements for this role, from creative campaign development to real-time content creation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the social media team collaborate with other departments, such as merchandising and marketing strategy?
• What are the most significant challenges facing the social media team currently, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) used to measure the success of social media campaigns, and how are they tracked and analyzed?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, as well as your understanding of the key aspects of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Macy's Careers
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on social media copywriting and fashion/beauty industry knowledge
• Prepare a portfolio showcasing your best work, with an emphasis on creative and engaging social media copy
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.